Can Ads Actually Make Foursquare Better
Convince & Convert
JULY 24, 2013
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. This makes location an element of a social behavior, rather than requiring a distinct check-in behavior to demonstrate location.
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