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Can Ads Actually Make Foursquare Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. I’m on record as being a fan of Foursquare’s strategic pivot toward real-time, location-aware advice and counsel.

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Eleven Digital Trends to Watch In 2011

SocialFish

Digital Curation – The plethora of content will give rise to digital curators who can separate art from junk. With all of the groups we’ve worked with, no-one has had any issues with finding enough content – but being a good curator of that content is a skill to be paid attention to and developed internally.

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Trending Sources

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Social Networking Stats: Tumblr Serves 20 Billion Page Views Per Month, #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. The result? ”An eco-system in which creators love curators who share their work and curators who love the creators who help them build a sense of identity,” GigaOM reports. Google Plus: 100 million monthly active users. via Google. Tumblr: 80 million blogs. via Tumblr.

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Facebook LinkedIn Twitter in 2013

Ari Herzog

Curated lists were used a lot in 2012 and will be leveraged much more frequently to categorize people and observe trends. I continue to use Foursquare, Instagram, Pinterest, Flickr, Yelp, and other platforms. Twitter in 2013. Everyone I was following through last night were added to private lists and unfollowed. Concluding Thoughts.

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Here’s how you make marketing people love

Convince & Convert

One of the top-of-the-funnel Youtility programs the Corcoran Group offers is a large collection of neighborhood-centric tips and lists on Foursquare. When residents use the Foursquare app to check out a location or look for things to do in the immediate vicinity, tips from the Corcoran Group pop up inside the app.

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ICYMI – Swarm, @twitterfood, Instant Articles and Net A Porter

Danny WhatMough

Foursquare targets businesses with location cloud. Google+ adds new curation feature – Collections. Facebook and Nokia do map deal. Twitter launches @twitterfood. Snapchat allows you to send Discover clips to friends. IBM announces marketing deal with Facebook. Facebook announces Instant Articles.

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Link Love Monthly: Best of September 2010

SocialFish

What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting. Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. Under Construction (Acronym).

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