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Facebook Conversions API: Everything Marketers Need to Know

Hootsuite

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. The iOS 14 update highly restricts the use of cookies for tracking on Apple mobile devices. Page visits. Ad reporting.

API 91
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more. Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Clicks: The number of clicks on your ads.

Analytics 156
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The Creator’s Guide to YouTube Shorts Analytics

Buffer Social

How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered. Here, you’ll find an overview of your channel’s performance, including data on your Shorts. Then, tap on any tabs to see your detailed analytics reports.

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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

Bonus: Download the free 30-day plan to grow your YouTube following fast , a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Here’s how to use YouTube analytics on desktop and mobile. Toggle between Overview, Reach, Engagement, Audience, and Revenue.

Metrics 145
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7 Components Every Lead Generation Landing Page Must Have

Oktopost

B2B landing pages that load in one second or less have triple the conversion rate of pages that take five seconds to load. Optimizing landing pages for the highest possible conversion potential is a priority for any B2B demand generation leader. Test it on multiple devices to ensure it loads promptly on all of them.

B2B 62
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Tracking these Facebook Ads metrics can ensure that you’re making progress toward your campaign goals: Conversion events: The total number of times your ad initiated a sale or another predetermined conversion (applies to conversion campaigns). Objective-specific Facebook Ads metrics.

Report 152
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.