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Revisiting the Web 2.0 Dictionary - Part I

The Marketing Blog

Home About In the Media 100th Post and 1 Year Completion Catching Up With Shane Warne April 10, 2008.6:29 29 am Revisiting the Web 2.0 Dictionary – Part I Jump to Comments ‘Web 2.0′ Since the time I first heard about ‘Web 2.0′, Search frequency for Web 2.0

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Inbound Marketing Is Rising [Infographic]

Mindjumpers

Tweet Marketing has come a long way. First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, marketing has been given a totally revamped identity. Why is inbound marketing better?

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

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Five Social Media Predictions for 2010

Socialized

Here are my five social media predictions for 2010. A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion.

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Criticising Social Media ?

The Marketing Blog

Home About In the Media Entrepreneurial resources Enterprise 2.0 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ? Understand Social Media as a Philosophy and its application as a Culture. Criticising Social Media ? Conversations December 10, 2009.10:35

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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Someone please tell me, where is the Content Department? Who owns the maintenance?

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In B2B Marketing: Content is Media

Buzz Marketing for Technology

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Tweet This!

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