Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Our hypothesis was that they’d be into other adrenaline-driven activities, so we set up social media queries to test that theory.

Social Media 95

Social Media Focus Group Aggregator Research 95

Likeable

JULY 29, 2020

Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . This goes for traditional marketing and social media alike. Here are some of the most common variations to consider testing on social media: .

Social Media 107

Social Media Class Sample Samples 107

Koka Sexton

JANUARY 9, 2023

With research and audience segmentation, you can gain insight into the needs, interests, and preferences of your potential customers and create content that is tailored specifically for them. Leverage research to create content tailored to the needs, interests, and behaviors of your target segment.

Patterns 98

Patterns Marketing Focus Group Survey 98

Net-Savvy Executive

JUNE 8, 2012

In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. Let's talk about content. If you look at social media from one angle, that's what it is: lots of content. What is Content Data?

Data 82

Data Social Media Content Analysis 82

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds.

Questions 119

Questions Sentiment Meme Trends 119

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. Instead, you can listen to voices on social media and gain much more insight much faster.

B2B 89

B2B Marketing Sentiment Influencer 89

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Let’s be clear.

Data 222

Data Sample Samples Survey 222

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success.

Tools 94

Tools Sentiment How To Team 94

Koka Sexton

JANUARY 5, 2023

Digital and Social Media Marketing. Content Strategy. Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Negotiation. Hard Skills: Business Development. Market Research and Analysis. Financial Analysis. Project Management. Data Analysis and Interpretation.

Metrics 140

Metrics B2B ROI Advertising 140

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A “like” is a passive response to content, while a comment is engagement. Is Sentiment Making Brands Stupid? I loved the article by Nick Carr a few.

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

SEPTEMBER 15, 2021

Tune into conversations on social media early and often to understand what your customers are looking forward to, what they want to see from your brand, which markers of fall they enjoy and other insights to back your strategy. With social, the world’s largest and most open focus group, brands can see innovation differently.

Apple 126

Apple Marketing Meme Sentiment 126

agora pulse

DECEMBER 28, 2017

If you’ve been working with social media for awhile now chances are you’ve come across the term social listening. You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. Why brands use social listening. Truly riveting stuff, I know.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Keyhole.co

SEPTEMBER 28, 2023

Importance of timing for Instagram Reel posts Ultimately, the objective when using Instagram, like on other social media platforms, is to appease the algorithm. So, let’s discover what you should focus on if you want to nail that sweet spot where your Instagram reel can get the visibility and engagement that you’re looking for.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. Put social data in the spotlight.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This is where social media market research comes in. What is social media market research?

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Data 133

Data Social Media Metrics Analytics 133

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. In this article, we’re breaking down the essential social media customer service metrics you need to track to ensure you provide exceptional service and care on social.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information. Well, on social media, guess what?

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Simply put, it is the process of collecting ideas, services, and/or content with the help of contributions from a large number of people. What is crowdsourcing?

Crowdsourcing 96

Crowdsourcing Social Media How To Team 96

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? For me, social media is the loooong haul and not a brief campaign. Offer pre-release access to new products/services.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

AUGUST 21, 2023

By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation. Gain valuable insights You know what’s better than surveys and focus groups? Let’s get started. But it’s not just about praise.

Review 85

Review Google Brands Sentiment 85

Sprout Social

JUNE 12, 2023

Now, enter social media — your secret weapon. You’ll also find actionable tips on harnessing the power of social to shape these experiences. Table of contents What is customer experience (CX) strategy? Use surveys, interviews and focus groups to collect feedback. It’s more than just likes and shares.

Strategy 134

Strategy How To Metrics Loyalty 134

Sprout Social

MARCH 15, 2022

There are three sources of social insights that can act as the pillars of your strategy: listening, competitor and review data. Social media is the world’s largest focus group. With social listening , marketers can tap into the social conversations that surround their brands, industries and audience.

Reputation 124

Reputation Brands How To Review 124

Sprout Social

FEBRUARY 28, 2022

Understanding your brand’s role in these high-value occasions can make or break your social media presence. To better understand how a social media movement aligns with your values, you’ll need to put your research cap on. Before creating social content around a moment, dig into what’s causing the conversation.

Brands 115

Brands Meme How To Advertising 115

Sprout Social

JANUARY 20, 2021

Develop relevant, valuable content to assist buyers with their research. Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Analyze industry and brand-relevant conversations on social media. Social listening can help with that.

B2B 114

B2B Research Sentiment Marketing 114

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. When you go to a website and there’s an instant popup, blocking the content I’m trying to see. Monitor brand sentiment. It’s happening: Robots are taking over. billion USD.

Retail 97

Retail FAQ How To Survey 97

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Fashion company Topshop, for example, is a good brand to learn social listening from.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Hootsuite

OCTOBER 1, 2019

Because the goal on Instagram is to show your best side by sharing content that people value. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. Post user-generated content. dog) but don’t be too niche (i.e.,

Instagram 111

Instagram Geotagging How To Tourism 111

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. This was not addressed in the chat.)

Digg 100

Digg StumbleUpon Communities Upcoming 100

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation.

Social Media 119

Social Media Strategy Mobile Consultant 119