Sherrilynne Starkie

DECEMBER 31, 2014

Do you struggle to keep up with the demand for quality content? To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually.

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Razor Social

APRIL 2, 2019

In this article, I’ll review Frase and show how it can be a very useful tool to automatically parse through interesting content online and produce relevant summaries for newsletters, learning, and more. We are in a state of content overload. But how do you sort through all those results to find the most relevant content?

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

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Keyhole.co

DECEMBER 5, 2022

LinkedIn allows you to conduct market research and gain accurate insights. Content benchmarking. How you curate content for your audience defines your growth in the digital space. This helps you check your content with your competitor’s profile to see what you need to include to drive better engagement.

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Buffer Social

DECEMBER 7, 2023

Think about five content creators you admire. Mary shared her success story—features on the Huffington Post, international gigs—all stemming from her consistency as a content creator. Anchor your content strategy on the 3 Whats Before 2019, my content creation was like throwing spaghetti at the wall.

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Tips Content Startup LinkedIn 112

Webbiquity SMM

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. We looked at three different types of sites: pure B2B blogs, pure commercial sites, and “hybrid” sites that combined a blog with commercial content.

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Pixlee

OCTOBER 10, 2018

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy.

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Buffer Social

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Instead, it shares a curated answer in the format you request.

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Jason Yormark

JULY 17, 2018

Finding reliable stock photo sites with great images for all of your social media and content marketing needs can sometimes be quite the pain. Whether it’s finding images that relate specifically to your content, or you just want something that doesn’t scream STOCK PHOTOGRAPHY! Facebook posts with images see 2.3X

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Pam Moore

AUGUST 16, 2017

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Maybe you are falling to some lazy content marketing tactics without even knowing it? ROI is not something you have seen in a long, long time?

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Social Media Strategies Summit

MAY 27, 2022

Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently. Creating and posting content is an ongoing process, and it takes considerable time and effort. Create a Content Calendar. A calendar would typically include: Type of social media content. Track Your Time.

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Pam Moore

JULY 25, 2017

Is your content and digital platform ready for the highly connected social web of today? Is your content ready to inspire, connect with and help your audience achieve their goals? Or is the challenge to continually create compelling, relevant content keeping you up at night? It seems content often gets created in silos.

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Social Media Strategies Summit

NOVEMBER 2, 2023

Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years. Ask yourself: “If a colleague said they could create and schedule a month’s worth of content in an afternoon, would I believe them?”

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Social Media Management Social Media HootSuite Skills 162

Jason Yormark

JULY 17, 2018

Finding reliable stock photo sites with great images for all of your social media and content marketing needs can sometimes be quite the pain. Whether it’s finding images that relate specifically to your content, or you just want something that doesn’t scream STOCK PHOTOGRAPHY! Facebook posts with images see 2.3X

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Sites Social Media Public Domain Content 100

Convince & Convert

NOVEMBER 30, 2023

Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. Apart from using social listening for market research, there’s another powerful tactic few brands are utilizing: Curate your brand’s social proof and use it as an ad copy.

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Advertising Social Media Strategy Tools 105

Webbiquity SMM

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. You can also curate informative content for them and add your insights. For instance, Zomato is really killing it with a string of compelling content.

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Social Media Tips Marketing HootSuite 267

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Social curation and bookmarking sites. Video sharing.

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Types Social Media Microblogging Overview 145

Hootsuite

SEPTEMBER 20, 2022

An Instagram survey revealed that 91% of users watch videos weekly, so it’s no surprise to see more and more companies ramping up their video content creation. We’ve curated five tips to level up your Reels below. Repurpose existing content. Creating content can take up serious time. Get the creative prompts now!

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Template Templates Instagram Content 71

So Influential

NOVEMBER 1, 2019

Niche: YouTube Educational Content. Did you stumble upon any useful tricks or flows that got your content viral? If your content is all over the place, it’s hard for a subscriber to know what they are subscribing to and if its not relatable to them it’s not relatable to their life. But how does that viewer convert to a follower?

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Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

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Statistics B2B Content Marketing 207

Pam Moore

MAY 18, 2020

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Maybe you are falling to some lazy content marketing tactics without even knowing it? .” Could this be you? SoundCloud. Need more help?

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ROI Content Template Templates 78

Buzz Marketing for Technology

JULY 28, 2010

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm.

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The Realtime Report

NOVEMBER 19, 2021

For a brand to establish long-term relationships with the best influencers for their campaign, in terms of reputation and ROI, they should keep the following tips in mind when communicating to their most desirable influencers: Research The Influencer Before You Reach Out. Be Transparent in Your Initial Outreach.

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Webbiquity SMM

JUNE 1, 2021

Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. So, does that mean content marketing is dead? In fact, quite the opposite.

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Tips Marketing Privacy Influencer 352

Waxing UnLyrical

AUGUST 28, 2018

According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate. “We’re To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. We’re wired for story. Set the stage.

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agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. For example, if I identify user-generated content (UGC) to share or trending topics to pursue, I add them to a list of things to explore when I have more time. Next, check on any influencers you’ve partnered with and engage with their content. Create New Content.

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Social Media Management Social Media Curation UGC 172

Hootsuite

MAY 3, 2022

AI-powered content creation: You’ve definitely heard about it, but should you use it? Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So.

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Social Media Management Tools Social Media Content 96

Sprout Social

NOVEMBER 23, 2022

Tip 4: Curate content and create copy. With employees leaning on LinkedIn as their home to share content about their work and their own thought leadership, it’s the perfect place to kick off your program. And content is the key to reaching them. Creating copy for that content. Tip 1: Optimize your LinkedIn page.

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Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? Is the content you create built upon or supported by a solid framework and architecture for success?

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Content How To Marketing Case Study 162

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. However, before you go head-on and start creating content, you need to understand that it’s not just about posting any random content and expecting results.

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Strategy Marketing Banking Influencer 175

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. Carve out time for audience research and build the resources and the right infrastructure into your budget.

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Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with!

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Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

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Strategy Content Marketing BuzzStream 226

Firebelly

AUGUST 13, 2012

A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. Audience-based contextually relevant content that can be measured is the linch pin. It includes keyword research and usage, monitoring across the social web, and conversion analysis.

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Pam Moore

JULY 12, 2019

Content marketing ROI. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?” ” Or “what was the ROI on your last content marketing campaign?

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Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.

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Social Media Strategies Summit

JANUARY 5, 2022

The basics involve nailing down your goals, optimizing your profile, and creating content pillars. Many marketers make the mistake of jumping straight to the content creation process. Look at how the hair color brand, Paradyes, has curated its Instagram bio. Create Content Pillars. How can you do that?

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