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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. From Brand Awareness to Brand Loyalty, One Tweet at a Time.

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Audience engagement: What it is and tips to improve it

Sprout Social

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

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Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

I think one reason is because they don’t fully understand the depth and breadth of usefulness Twitter can offer. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention. I am not surprised as one of Twitter’s “problems&# is that is so easy to use. It appears so accessible.

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5 Strategies for Success with Real Time Marketing

Oktopost

Wendy’s created the RTM event but it quickly ballooned beyond the confines of Wendy’s news feed and their followers. Conferences are real-time events which you can build a real-time marketing campaign around. If you’re coming up blank, conference agendas will give you ideas. Bonus: Step Outside of Your Comfort Zone.

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Back by popular demand: The Basics of Social Media ROI (via The.

Saying It Social

Though the presentation has morphed a bit since this version made its debut at the first Social Fresh conference a scant 11 months ago, this original version still manages to pretty clearly explain the basics of a) defining what R.O.I. Return on Investment) is, and b) applying that basic knowledge to Social Media endeavors.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

But it’s rare to see such fan love on Facebook and Twitter. Does your business regularly attend industry conferences or trade shows? Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. or “Make sure you also follow us on Twitter!” Why is that?

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Gary Vaynerchuk Treats People Like Goldfish

Justin Levy

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. I bet if you were just cruising through your tweets or feeds, this probably caught your eye huh? If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader.

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