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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

They often have a highly engaged fan base. There are countless examples of social proof online. For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. with only a handful.

comScore 299
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Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page.

Report 277
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Number of likes, fans, friends and followers are some examples. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

Blogger 389
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Social Media Does Not Exist

Adam Cohen

Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Tags: Customer Engagement Marketing Strategy Relationship Marketing Social Media Marketing Marketing and Advertising Social media marketing. Tweet This!

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A Double Dose of #measurePR

Waxing UnLyrical

On April 26 , Steve King aka @smallbizlabs returned for a second engagement, to talk more about research. For example, “about 15% of Americans not online, so online surveys cannot include them.&#. So that’s where I pulled these transcripts from. I apologize for how late the recaps are, but better late than never, right?

Klout 195
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The Ultimate User-Generated Content Guide

Sprout Social

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. For example, user-generated content: Encourages more engagement: Consumers simply trust one another over brands, which means user-generated content gets much more engagement.

Content 111
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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

For businesses engaging in content marketing a more in-depth research and planning process is usually required, as content is often produced on a smaller scale and potentially with higher stakes. Category and competitive data from Hitwise and comScore. So this workflow is simple and straightforward by design.

Research 183