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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. They often have a highly engaged fan base. Marketers can sponsor influencers or have them review a product and share their honest opinion of it. There are countless examples of social proof online.

comScore 299
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389
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A Double Dose of #measurePR

Waxing UnLyrical

On April 26 , Steve King aka @smallbizlabs returned for a second engagement, to talk more about research. For example, “about 15% of Americans not online, so online surveys cannot include them.&#. Given how much we’ve talked about influence recently, I figured this would be quite the chat… and it was.

Klout 195
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Social Media Does Not Exist

Adam Cohen

The technologies that are available influence traditional marketing tactics already. Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). In some cases, they magnify each other. Share this on FriendFeed.

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

But what about using search and social data to influence the editorial calendar over the longer term? But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development. Search Queries data in Google Webmaster Tools.

Research 183
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The Ultimate User-Generated Content Guide

Sprout Social

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. User-generated content is a source of content crafted by a consumer, social media follower, fan or influencer that lives under your brand’s properties. What Is User-Generated Content?

Content 111
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. On top of that, the rise of video content through other networks’ newer features like IGTV and Facebook Live has led to an overall increase in mobile video engagement.

YouTube 111