Direct Marketing Observations

MARCH 19, 2012

Figure out Big Data- Mark it down. Big data is going to be big business. It make sense though, you have these large organizations collecting terabytes of customer data but not knowing how or what to do with it. Enter the age of Big Data and marketers finally doing something with that data. billion in 2010.

comScore 166

comScore Microblogging Posterous Marketing 166

Twist Image

AUGUST 13, 2013

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. Plus, the data just keeps pointing us further down the road. By looking at channels like Twitter and Instagram , one could argue that the mobile experience is actually superior to that of the Web-based one.

comScore 101

comScore Retail Mobile Banking 101

The Realtime Report

JANUARY 8, 2014

Just about everyone, based on the latest research from the comScore data mine. Related Stories Social Media Stats: The Best of 2013 Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard. million Kiwis.

LinkedIn 142

LinkedIn Tumblr comScore Statistics 142

Twist Image

APRIL 16, 2014

The ability to organize the diverse and divergent pieces of data, content and information that were being created in a non-formulaic way across the Internet. To put the first wave of Google''s Web dominance into perspective, comScore Media Metrix''s rank of the top 50 U.S. Adding some data to this, comScore''s February 2014 U.S.

Google 92

Google comScore iPad Mobile 92

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 2. This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Twist Image

FEBRUARY 23, 2012

Mobile is small. The real shift that we're going to see is from desktop versus mobile. What we learned from yesterday's Blog post is that consumers are spending much more time with their mobile than other media channels. mobile advertising. mobile marketing. yesterday (see: Fear And Loathing In Advertising ).

comScore 104

comScore Microsoft Mobile Blogger 104

Ignite Social Media

DECEMBER 16, 2016

With a nice amount of information and an accurate representation for paid data, Twitter is one of the top platforms in terms of analytics. While other platforms struggle with reporting paid data that matches post data reporting (i.e. Twitter analytics are limited in the way you can export the data.

Analytics 60

Analytics Platform Social Media comScore 60

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising. These are those links.

Social Media 162

Social Media Flipboard Journal comScore 162

Buffer Social

JANUARY 25, 2018

Social media is going mobile. If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. We’re very grateful to the companies and organizations that have collected and analyzed the data.

Social Media 111

Social Media Trends Report Survey 111

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Writtent Blog

APRIL 25, 2013

Tweet (Source: comScore ). post status updates while on their mobile device. Tweet (Source: comScore ). What’s the most interesting data you’ve found here? Tweet (Source: Performics ). 25) 87% of online marketers use video content. Tweet (Source: Outbrain ). Tweet (Source: TMG Custom Media ). Attention, Please.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Proactive Report

FEBRUARY 20, 2011

Electronic discovery (also called e-discovery or ediscovery) refers to any process in which electronic data is sought, located, secured, and searched with the intent of using it as evidence in a civil or criminal legal case. used their phones to access social networking sites at least once a month, says ComScore.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Social Media Network Marketing

MAY 16, 2009

Members can send and receive 'tweets' through mobile phones as well. lakh unique visitors in India as per comScore data released in February 2009, is still nascent in the country and not many brands are using it. This way, members can follow and start receiving messages from each other. Twitter.com, which received about 1.2

Twitter 50

Twitter comScore URL Mobile 50

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important.

comScore 156

comScore Review Klout Marketing 156

Convince & Convert

JULY 3, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 166

Google Picasa Engineering Adwords 166

Convince & Convert

DECEMBER 30, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 149

Google Picasa Adwords Engineering 149

Convince & Convert

JULY 3, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 147

Google Picasa Engineering Adwords 147

Buffer Social

JULY 27, 2016

According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. In 2015, Snapchat Discover made the network a media destination by providing publishers with a mobile-first way to share editorial content. Something that Facebook mastered on its way to becoming a dominant mobile advertising network.

API 40

API Marketing comScore Video 40

Proactive Report

DECEMBER 24, 2014

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. And that’s not just the majority of mobile time, that’s the majority of all digital time.

Mobile 80

Mobile Strategy comScore Content 80

Twist Image

AUGUST 19, 2016

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. And Your Brand (from March 2016).

Mobile 40

Mobile comScore Brands Applications 40

Mindjumpers

OCTOBER 26, 2011

mobile using audience, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore. Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S.

Mobile 203

Mobile LinkedIn comScore Twitter 203

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. And according to a recent study by ComScore , more than 80% of U.S. 85% of Pinners are on mobile. You know what that means: Optimize for mobile.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Convince & Convert

MAY 29, 2018

comScore ]. 92 percent of mobile video viewers share videos with others. Something to consider: Some tests say people respond more to square videos on mobile , while horizontal videos perform better on desktop, regardless of platform. Well, you’re on the right track and asking the right questions. Wordstream ].

Platform 150

Platform Campaign Video YouTube 150

Bill Hartzer

FEBRUARY 8, 2010

Blending this data with website traffic and online news readership figures, the MVR determines the purchase-equivalent dollar value of the brand exposure across more than 30 million sources. The company’s recent acquisition of AdMob, a mobile ad service, further highlights their strategy going forward. HEWLETT-PACKARD $115,896,188.

News 110

News Report Social Media Reputation 110

Hootsuite

SEPTEMBER 10, 2019

It can be tricky to find the precise data you’re looking for from a credible source. That said, it’s worth a shot, since you might find infographics and other visual data. Pages that showcase the company’s advertising options can also be a good source of data, since user numbers are of particular interest to potential advertisers.

Research 111

Research Social Media HootSuite Tips 111

ProBlogger

MARCH 15, 2016

According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. The trend: Internet access via mobile has overtaken PCs. Mobilise . Get Appy .

Social Media 34

Social Media comScore Small Business Mobile 34

Convince & Convert

APRIL 26, 2012

then search and data and all that propeller hat kind of SEO stuff that was. Lee: Yeah, that’s from Comscore. really talk about creating personas from a place of data inputs , right? caricature of our customers, but using a lot of data and analysis to then. data sources like social monitoring. checked it.

Social Media 134

Social Media SEO Retail Conference 134

Webbiquity SMM

FEBRUARY 7, 2012

We’re all hungry for data. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours to 6.3 for the year). StumbleUpon Stats.

Statistics 190

Statistics Research Social Media B2B 190

Sprout Social

NOVEMBER 14, 2016

First let’s look at how you actually add multiple Instagram accounts to your mobile device. To get started on your mobile device: Click on your profile and look for the sun icon (iPhone) or three vertical dots (Android) in the top right. Additionally, brands need access to Instagram data to to see what’s working and what needs a boost.

Instagram 40

Instagram Brands How To Fashion 40

Writtent Blog

JULY 16, 2013

Blog marketing metrics can yield an abundance of market research, if you’re willing to take a look into the data. The meteoric rise of mobile technology means that consumers are always reading content. For more on the amazing growth of mobile, check out our article 50 Amazing Mobile Marketing Statistics Which Will Move You to Action.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Audiense

MARCH 13, 2017

What can audience data tell you about Trump’s supporters? In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. During the 2016 elections, data was still a key battlefield and exploiting it would reap substantial rewards.

Groups 125

Groups Groups Data Analysis 125