Social Networks See Majority of Traffic Coming From Mobile
The Realtime Report
APRIL 9, 2014
Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” ” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat.
The Mobile Commerce Chicken And Egg Conundrum
NOVEMBER 30, 2016
For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. If brands are ever going to actualize their true market opportunity, the time has come (and, maybe, passed) to ensure that your mobile experience is not a watered-down version of your desktop website, or a responsive design without the usability and experience that mobile does provide.
I Got You vs. I Keep You - The Mobile Brand Crisis
AUGUST 19, 2016
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Search is a problem because discoverability of these mobile applications is a real chore for brands. comscore. mobile. mobile app.
Mobile – from Strategy to Implementation
APRIL 16, 2014
Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. However, this doesn’t sit in opposition to mobile serving as a game changer for associations. It’s an exciting time both for mobile development and associations.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. population are avid mobile Internet users, according to 2011 U.S.
What the ComScore Digital Year in Review means for small biz marketers
FEBRUARY 9, 2011
The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. ComScore suggests that the reason for decline in this area is increased reliance on mobile communication such as texting and if you’ve ever seen a 15 year old send a 30-word text in less than 5 seconds, this won’t be a surprise to you.
Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV
The Realtime Report
DECEMBER 12, 2012
Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV? A comparison of Flurry’s mobile app data with web usage indicates that US consumers spend more time in apps than surfing the web via desktop. Time spent in mobile apps now totals 76% of time spent watching television.
Google Rolls Out New Mobile Friendly Tag
NOVEMBER 20, 2014
Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. So, if your site is mobile-friendly, and someone is searching on a mobile device, and your site shows up in the search results, it will get a special tag in the search results. Is your site mobile friendly?
Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 28, 2012
Instagram Tops Twitter In Daily Mobile Users. Smartphone owners in the US visited Instagram (from their smartphones) more frequently and for longer periods of time than they visited Twitter in August 2012, according to new comScore data (as reported by AllThingsD ). The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. via Google.
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
Facebook pointed out that it already taps companies including comScore , Moat , Nielsen and Integral Ad Science for third-party verification, and it is exploring additional options. Innovations such as conversion lift and mobile polling came out of direct conversations with our Client Council members. More details from the social network are included below. percent.
Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe
The Realtime Report
SEPTEMBER 24, 2012
hours) online every month, according to a new report by comScore. Mobile and tablets are also making headway in the European market – particular in the UK, where over 16% of online traffic comes from non-computer devices. Download the full comScore report here. Social Media Statistics Comscore EU5 Europe social networking statistics62% visited a games site.
Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement
NOVEMBER 18, 2016
We believe Atlas will have a greater impact and create more value for advertisers by focusing on measurement; especially as people continue to shift to mobile and more ads are served by publishers themselves instead of third parties. Advertising/Marketing Facebook acquisitions Ad Serving Advertising Week Airbnb Atlas Atlas Solutions comscore Conversion Lift Erik Johnson IAS Integral Ad Science Kantar measurement Microsoft Moat mobile Mobile Polling Neustar Marketshare Nielsen Oracle Data Cloud People-Based Marketing State Farm Visual IQ
50 Amazing Mobile Marketing Statistics That Will Move You to Action
JULY 10, 2013
Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016.
Why Mobile Content Strategy is Important to PR
DECEMBER 24, 2014
Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. How is your brand performing on mobile?
Google's Third Wave Of Innovation
APRIL 16, 2014
To put the first wave of Google''s Web dominance into perspective, comScore Media Metrix''s rank of the top 50 U.S. Back in 2006, Google acquired a lesser-known mobile operating system called Android. It was a bold play and one that has - without question - enabled Google to become a dominant player in the mobile space. Now, Google doesn''t just build applications that run on a mobile-enabled platform (which they do), but they own the actual platform on which our mobile connectivity is playing out. Adding some data to this, comScore''s February 2014 U.S.
The Shape-Shifting Reality Of Shopping
AUGUST 13, 2013
They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. It wasn''t even two years ago that I would poll audiences all over the world about how long it would take for us to do everything that we can do on our personal computers as effectively (if not better than) as we can do on our mobile devices. By looking at channels like Twitter and Instagram , one could argue that the mobile experience is actually superior to that of the Web-based one. Looking through merchandise and actually buying right from the mobile device.
Where The Boys (And Girls) Are
FEBRUARY 23, 2012
Mobile is small. The real shift that we're going to see is from desktop versus mobile. What we learned from yesterday's Blog post is that consumers are spending much more time with their mobile than other media channels. This is also why they're not putting a lot of dollars into mobile, even though consumers are spending more time there. much in the same way that the trend in media consumption is with mobile (more than other, traditional, media channels). comscore. mobile. mobile advertising. mobile marketing. Hardly. ios: 4.91%.
In Rome, Do as the Yelpers Do
FEBRUARY 25, 2013
website according to Comscore. In today’s mobile world, these go ten times as far as text heavy copy. Marketing bing ComScore facebook google Local Search TripAdvisor Yahoo! Thomas Jefferson’s home Monticello, a must-see in Charlottesville. During my winter holiday in Charlottesville, every meal we enjoyed at a restaurant was at a well recommended Yelp venue.
4 trends for online coupon sites in 2013
JUNE 15, 2013
A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” The mobile and social channels seem to play a vital role in the way consumers shop, and the study also offers interesting insights: ” 47% respondents (of the. ” Of course more choices lead to comparison. Digital Insight
Can CMOs Master The Customer Experience For Hispanic Shoppers?
Buzz Marketing for Technology
OCTOBER 25, 2013
Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Does the mobile site look like a duplicate, yet shrunken, version of a brand’s online site? by 2050.
How to Use Instagram Without Being Obnoxious or Dull [Video]
OCTOBER 20, 2012
Its number of daily mobile users has jumped to 7.3 million, according to data from comScore. Since its launch in 2010, Instagram has been on an impressive upward trajectory. The site announced last month that over over 5 billion photos have been shared. million, surpassing Twitter’s 6.9 New York filmmaker Casey Neistat is pretty opinionated about social networks [.]. Instagram Social Media
LinkedIn Reaches 174 Million Members, Revenue Up 89%
The Realtime Report
AUGUST 7, 2012
Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 Mobile is also starting to play an important role. LinkedIn CEO Jeff Weiner stated that 15% of new members originated on mobile, up from 10%. Over one-quarter (27%) of visits now come from mobile. And are you using LinkedIn via PC or mobile?
You Must Read This!
MARCH 19, 2013
From the Poynter article: "The toughest news comes in the digital chapter, where Pew researchers found that the big dogs -- Google and Facebook -- have staked out the growing ad segments of mobile and video. billion ads, comScore found." comscore. What has become of the words that we read? There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to be more - on many levels - is all but fading. She's so heavy. Welcome to Digital Narcissism.
comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela
AUGUST 11, 2010
comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited Twitter.com. An analysis by comScore of the five major global regions revealed that Latin America experienced the strongest audience growth, surging 305 percent to 15.4 Here are the numbers from comScore: Visitation to Twitter.com by Global Regions - June 2010 vs. June 2009.
LinkedIn Grows 53% Year-Over-Year in New Zealand
The Realtime Report
JANUARY 8, 2014
Just about everyone, based on the latest research from the comScore data mine. Related Stories Social Media Stats: The Best of 2013 Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard. Who’s using social media in New Zealand? million Kiwis.
7 Tips to Optimize Your Social Media Conversions
NOVEMBER 22, 2016
Make Your Landing Pages Mobile First. In a recent study from comScore, 80% of time spent on social media is through a mobile device. Since the landing pages are responsive, the mobile view ends up being an afterthought. When you’re making landing pages to drive social media conversions, you need to think from a mobile-first perspective. Keep it Brief.
comScore Releases First Public Report of Online Usage in Singapore
MARCH 27, 2009
According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. It includes a ranking of the most “engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service. All Other Categories 37.0% * Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc.
Social Networking Stats: Instagram Tops 100 Million Users, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 14, 2012
This announcement comes after the mobile photo-sharing app officially became part of Facebook last week. ComScore reported last week that Instagram is the 56th most popular site in the US (via VentureBeat ). The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts. via TechCrunch.
9 Tried-and-Tested SEO Strategies for 2015
FEBRUARY 10, 2015
Optimize for Mobile. As this recent comScore study indicates, mobile has become the leading digital platform. Internet usage on mobile devices now exceeds desktop usage, and Google has made it clear that they prefer responsive and mobile-optimized websites. They’ve even started including “mobile-friendly” labels in mobile search results.
Will India See a Rise in Digital PR?
DECEMBER 11, 2013
India now has nearly 74 million Internet users , according to a recent ComScore report. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. We republish it with minor edits and updates. Sixty two! ABP Pvt.
Developing A Branded App For Your Business
The Realtime Report
JUNE 6, 2016
According to a report from ComScore , we’ve long passed the tipping point between how many people access the web via mobile devices versus the traditional desktop. In fact, only 42% of people are using desktops and laptops compared to 51% for mobile devices. If that’s not enough to make you reconsider your mobile strategy, consider this. Of course, you do. All day.
The Best, and Worst, Social Media Analytics Platforms
Ignite Social Media
DECEMBER 16, 2016
On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. Many of the problems with Instagram come from it’s mobile-only format. With mobile only, the analytics can solely be viewed on a mobile device. Twitter. Facebook.
Black Friday Education
DECEMBER 6, 2011
comScore recently reported the latest numbers : For the holiday season-to-date, $12.7 Internet retailers, marketers and mobile providers must be flexible to deal with the incredible surge in traffic alone, never mind secure transactions. Today in a guest post from the wonderful Joseph Baker , we look at the marketing implications of the holiday season.
Facebook, a Company without a Vision
OCTOBER 1, 2012
comScore data shows August time spent down 12% pro forma. ” The only thing we hear from Facebook these days is its commitment to drive increased advertising revenue from Timeline (the core platform for frictionless sharing), and the importance of mobility. Image via TrueRep. No Vision, No Future. Image via gorbot. It doesn’t look good.
The devil’s in the data: Identifying the groups that won the election for Trump
MARCH 13, 2017
60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ). What can audience data tell you about Trump’s supporters? Why did he resonate with them? What can marketers learn from this? The 2016 US presidential election was arguably the world’s biggest story last year, with the manner in which it was conducted almost as big a story. Clinton.
When a Picture is Truly Worth 1,000 Words
Convince & Convert
JUNE 29, 2011
For anyone that doesn’t know what a location based service is, it’s an application or website that you access from a mobile device to check in — or digitally acknowledge — that you are at a particular location. As more and more people start using these services ( according to Comscore , 17.6% mobile Aaron Strout foodspotting Foursquare Gowalla LBS location-based services microcontent WCGGuest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. Have you ever used a location-based service?
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
Media Planning Media Buying Publishing Display Advertising Video Mobile. Specifically, research by Shop.org, comScore, and The Partnering Group found that 70 percent of consumers click through on a retail blog to the firms website and 68 percent of consumers use YouTube to browse and research products. Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012.
Fans, Followers, or Subscribers: Which Are Better For Brands.
SEPTEMBER 21, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it? Twitter or Facebook? Facebook or Twitter? These aren’t the only choices in social media platforms, but many brand marketers seem to vacillate between the two. Host videos on your Facebook page.
This Week in Social Media – 4/24/2013
Social Media Marketing
APRIL 23, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. A roundup of relevant links affecting our industry. These are those links. The U.S.
Geoff’s Market Research Bulletin – 1st Edition
SEPTEMBER 20, 2011
For an interesting peak behind the curtain of marketing research, read comScore blogger Eli Goodman’s August 29 post. In looking at groups of location-based applications on mobile devices, the Pew Research Service’s Internet and American Life Project recently reported that 28% of American adults have used at least one of them. Image by Robert Scoble. Dunbar.