Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile.

Mobile 184

Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands.

Mobile 161

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Mobile apps aren’t going away – people love their ease of use. If there is any area that illustrates that importance of integration, its mobile.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S.

Cost 214

comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela

Bill Hartzer

comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited Twitter.com. An analysis by comScore of the five major global regions revealed that Latin America experienced the strongest audience growth, surging 305 percent to 15.4

Mobile – from Strategy to Implementation

SocialFish

Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. It’s an exciting time both for mobile development and associations.

Mobile 228

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013.

Retail 179

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second

Mindjumpers

mobile using audience, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore. Facebook’s mobile audience worldwide is now a heady 350 million. mobile users (aged 13 and over).

Mobile 219

Google Rolls Out New Mobile Friendly Tag

Bill Hartzer

Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. If you’re on a mobile device, you’ll see the “mobile friendly tag”, as shown above.

Mobile 122

comScore Releases First Public Report of Online Usage in Singapore

Bill Hartzer

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. It includes a ranking of the most “engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service. 0.5% * Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV? Time spent in mobile apps now totals 76% of time spent watching television.

Mobile 138

Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe

The Realtime Report

hours) online every month, according to a new report by comScore. Mobile and tablets are also making headway in the European market – particular in the UK, where over 16% of online traffic comes from non-computer devices. Download the full comScore report here.

Why Mobile Content Strategy is Important to PR

Proactive Report

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Take a look at what people are viewing on their mobile devices.

Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard

The Realtime Report

Instagram Tops Twitter In Daily Mobile Users. Smartphone owners in the US visited Instagram (from their smartphones) more frequently and for longer periods of time than they visited Twitter in August 2012, according to new comScore data (as reported by AllThingsD ).

I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Mobile App User Retention Rates May Be Worsening.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Worldwide, mobile traffic doubled between 2012 and 2013.

4 trends for online coupon sites in 2013

Atom Thought

A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” ” Of course more choices lead to comparison.

Sites 260

Smartphone penetration grows: is your email marketing ready?

Social Email Marketing

Email marketing Mobile Research 2010 Europe Digital Year in Review comScore Smartphone penetrationMore and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone.

Is your business easy to find for local and mobile searchers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 With mobile internet use on the rise these numbers are only going to soar. Saying It Social said: Is your business easy to find for local and mobile searchers?

Google's Third Wave Of Innovation

Twist Image

To put the first wave of Google''s Web dominance into perspective, comScore Media Metrix''s rank of the top 50 U.S. Back in 2006, Google acquired a lesser-known mobile operating system called Android. It was a bold play and one that has - without question - enabled Google to become a dominant player in the mobile space. Still, Android (and the supporting Google applications and mobile websites) are the 800-hundred pound gorilla in mobile. comscore.

You can't fight the power of video. It's bigger than all of us.

Firebelly

We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 Case in point: Apple vs. T-Mobile.

Video 130

Where The Boys (And Girls) Are

Twist Image

Mobile is small. The real shift that we're going to see is from desktop versus mobile. What we learned from yesterday's Blog post is that consumers are spending much more time with their mobile than other media channels. This is also why they're not putting a lot of dollars into mobile, even though consumers are spending more time there. much in the same way that the trend in media consumption is with mobile (more than other, traditional, media channels).

Smartphone penetration grows: is your email marketing ready?

Social Email Marketing

Email marketing Mobile Research 2010 Europe Digital Year in Review comScore Smartphone penetrationMore and more it looks like the pundits are right and 2011 will indeed be the year of the smartphone. Smart marketers are taking notice and making plans to leverage one of the most powerful devices traveled by the cross-channel consumer. There’s little doubt that 2011 is a breakthrough year for.

The Shape-Shifting Reality Of Shopping

Twist Image

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. It wasn''t even two years ago that I would poll audiences all over the world about how long it would take for us to do everything that we can do on our personal computers as effectively (if not better than) as we can do on our mobile devices. Looking through merchandise and actually buying right from the mobile device. comscore. mobile ad network.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e.,

You Must Read This!

Twist Image

From the Poynter article: "The toughest news comes in the digital chapter, where Pew researchers found that the big dogs -- Google and Facebook -- have staked out the growing ad segments of mobile and video. billion ads, comScore found." comscore. What has become of the words that we read?

Why I Do Not Use Yahoo Search

Bill Hartzer

Take a look at the search results for “mobile home&#. You know what a mobile home is, you know, right? does NOT know the difference between a mobile home and a cell phone: I mean, really, Yahoo! NASDAQ: SCOR) has released their monthly comScore.

Yahoo 112

LinkedIn Reaches 174 Million Members, Revenue Up 89%

The Realtime Report

Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 Mobile is also starting to play an important role. LinkedIn CEO Jeff Weiner stated that 15% of new members originated on mobile, up from 10%.

LinkedIn Grows 53% Year-Over-Year in New Zealand

The Realtime Report

Just about everyone, based on the latest research from the comScore data mine. Who’s using social media in New Zealand? Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 million Kiwis.

Social Networking Stats: Instagram Tops 100 Million Users, #RLTM Scoreboard

The Realtime Report

This announcement comes after the mobile photo-sharing app officially became part of Facebook last week. ComScore reported last week that Instagram is the 56th most popular site in the US (via VentureBeat ). The #RLTM Scoreboard: Social Networking Stats for the Week.

When a Picture is Truly Worth 1,000 Words

Convince & Convert

For anyone that doesn’t know what a location based service is, it’s an application or website that you access from a mobile device to check in — or digitally acknowledge — that you are at a particular location. As more and more people start using these services ( according to Comscore , 17.6% mobile Aaron Strout foodspotting Foursquare Gowalla LBS location-based services microcontent WCG

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors.

Developing A Branded App For Your Business

The Realtime Report

According to a report from ComScore , we’ve long passed the tipping point between how many people access the web via mobile devices versus the traditional desktop. In fact, only 42% of people are using desktops and laptops compared to 51% for mobile devices.

Brands 104

Will India See a Rise in Digital PR?

Waxing UnLyrical

India now has nearly 74 million Internet users , according to a recent ComScore report. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.

9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

Optimize for Mobile. As this recent comScore study indicates, mobile has become the leading digital platform. Internet usage on mobile devices now exceeds desktop usage, and Google has made it clear that they prefer responsive and mobile-optimized websites.

SEO 98

This Week in Social Media – 4/24/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2.

7 Tips to Optimize Your Social Media Conversions

Sprout Social

Make Your Landing Pages Mobile First. In a recent study from comScore, 80% of time spent on social media is through a mobile device. Since the landing pages are responsive, the mobile view ends up being an afterthought.

Link Love Monthly: Best of January 2011

SocialFish

Feature Creep Emerges as Next Challenge for Mobile Devs – GigaOm. Monterey Bay Aquarium’s Integrated Mobile Strategy – Beth Kanter. While Mobile Email Usage on the Rise – comScore.

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Social media is going mobile. Social media is going mobile. Instagram: Because it’s a mobile-first app, I think it’s safe to assume most of its users use the app on mobile. Pinterest: 80 percent of its traffic comes from mobile devices 9 VentureBeat , 2015.

Report 106

David and The Goliaths of the Job portals!

Atom Thought

Comscore 2009). Mobile monetization ( i have a few ideas, need to think more). Mobile Marketing! Question: Why would you want to launch a job portal in a market which is already dominated by 2 mammoths who control over 80% of the market both in terms of traffic and resumes?

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. Many of the problems with Instagram come from it’s mobile-only format.