Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile.

The Mobile Commerce Chicken And Egg Conundrum

Twist Image

For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. The argument against mobile-first. Too many brands believe that mobile traffic is not significant enough for them to make the full-on mobile-first leap. comscore.

Trending Sources

I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Mobile App User Retention Rates May Be Worsening.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S.

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Mobile – from Strategy to Implementation

SocialFish

Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. It’s an exciting time both for mobile development and associations.

Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV? Time spent in mobile apps now totals 76% of time spent watching television.

Google Rolls Out New Mobile Friendly Tag

Bill Hartzer

Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. If you’re on a mobile device, you’ll see the “mobile friendly tag”, as shown above.

Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard

The Realtime Report

Instagram Tops Twitter In Daily Mobile Users. Smartphone owners in the US visited Instagram (from their smartphones) more frequently and for longer periods of time than they visited Twitter in August 2012, according to new comScore data (as reported by AllThingsD ).

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Facebook pointed out that it already taps companies including comScore , Moat , Nielsen and Integral Ad Science for third-party verification, and it is exploring additional options. Instant Articles is a way for any publisher to create fast, interactive mobile content on Facebook.

Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe

The Realtime Report

hours) online every month, according to a new report by comScore. Mobile and tablets are also making headway in the European market – particular in the UK, where over 16% of online traffic comes from non-computer devices. Download the full comScore report here.

Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement

SocialTimes Facebook

We believe Atlas will have a greater impact and create more value for advertisers by focusing on measurement; especially as people continue to shift to mobile and more ads are served by publishers themselves instead of third parties. Facebook announced Friday that its Atlas advertising platform will phase out its ad-serving activities to focus on measurement. The social network acquired the ad-serving business that was then known as Atlas Solutions from Microsoft in February 2013.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Worldwide, mobile traffic doubled between 2012 and 2013.

Google's Third Wave Of Innovation

Twist Image

To put the first wave of Google''s Web dominance into perspective, comScore Media Metrix''s rank of the top 50 U.S. Back in 2006, Google acquired a lesser-known mobile operating system called Android. It was a bold play and one that has - without question - enabled Google to become a dominant player in the mobile space. Still, Android (and the supporting Google applications and mobile websites) are the 800-hundred pound gorilla in mobile. comscore.

Why Mobile Content Strategy is Important to PR

Proactive Report

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Take a look at what people are viewing on their mobile devices.

The Shape-Shifting Reality Of Shopping

Twist Image

They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. It wasn''t even two years ago that I would poll audiences all over the world about how long it would take for us to do everything that we can do on our personal computers as effectively (if not better than) as we can do on our mobile devices. Looking through merchandise and actually buying right from the mobile device. comscore. mobile ad network.

Where The Boys (And Girls) Are

Twist Image

Mobile is small. The real shift that we're going to see is from desktop versus mobile. What we learned from yesterday's Blog post is that consumers are spending much more time with their mobile than other media channels. This is also why they're not putting a lot of dollars into mobile, even though consumers are spending more time there. much in the same way that the trend in media consumption is with mobile (more than other, traditional, media channels).

In Rome, Do as the Yelpers Do

Geoff Livingston

website according to Comscore. In today’s mobile world, these go ten times as far as text heavy copy. Marketing bing ComScore facebook google Local Search TripAdvisor Yahoo! Thomas Jefferson’s home Monticello, a must-see in Charlottesville.

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4 trends for online coupon sites in 2013

Atom Thought

A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” ” Of course more choices lead to comparison.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e.,

How to Use Instagram Without Being Obnoxious or Dull [Video]

Pamorama

Its number of daily mobile users has jumped to 7.3 million, according to data from comScore. Since its launch in 2010, Instagram has been on an impressive upward trajectory. The site announced last month that over over 5 billion photos have been shared. million, surpassing Twitter’s 6.9 New York filmmaker Casey Neistat is pretty opinionated about social networks [.]. Instagram Social Media

LinkedIn Reaches 174 Million Members, Revenue Up 89%

The Realtime Report

Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 Mobile is also starting to play an important role. LinkedIn CEO Jeff Weiner stated that 15% of new members originated on mobile, up from 10%.

You Must Read This!

Twist Image

From the Poynter article: "The toughest news comes in the digital chapter, where Pew researchers found that the big dogs -- Google and Facebook -- have staked out the growing ad segments of mobile and video. billion ads, comScore found." comscore. What has become of the words that we read?

LinkedIn Grows 53% Year-Over-Year in New Zealand

The Realtime Report

Just about everyone, based on the latest research from the comScore data mine. Who’s using social media in New Zealand? Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 million Kiwis.

comScore Report: Twitter Usage Exploding in Brazil, Indonesia and Venezuela

Bill Hartzer

comScore, Inc. The comScore study found that in June 2010, about 93 million Internet users visited Twitter.com. An analysis by comScore of the five major global regions revealed that Latin America experienced the strongest audience growth, surging 305 percent to 15.4

7 Tips to Optimize Your Social Media Conversions

Sprout Social

Make Your Landing Pages Mobile First. In a recent study from comScore, 80% of time spent on social media is through a mobile device. Since the landing pages are responsive, the mobile view ends up being an afterthought.

Social Networking Stats: Instagram Tops 100 Million Users, #RLTM Scoreboard

The Realtime Report

This announcement comes after the mobile photo-sharing app officially became part of Facebook last week. ComScore reported last week that Instagram is the 56th most popular site in the US (via VentureBeat ). The #RLTM Scoreboard: Social Networking Stats for the Week.

comScore Releases First Public Report of Online Usage in Singapore

Bill Hartzer

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. It includes a ranking of the most “engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service. 0.5% * Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.

9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

Optimize for Mobile. As this recent comScore study indicates, mobile has become the leading digital platform. Internet usage on mobile devices now exceeds desktop usage, and Google has made it clear that they prefer responsive and mobile-optimized websites.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

India now has nearly 74 million Internet users , according to a recent ComScore report. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

Developing A Branded App For Your Business

The Realtime Report

According to a report from ComScore , we’ve long passed the tipping point between how many people access the web via mobile devices versus the traditional desktop. In fact, only 42% of people are using desktops and laptops compared to 51% for mobile devices.

Black Friday Education

Engaging Brand

comScore recently reported the latest numbers : For the holiday season-to-date, $12.7 Internet retailers, marketers and mobile providers must be flexible to deal with the incredible surge in traffic alone, never mind secure transactions.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. Many of the problems with Instagram come from it’s mobile-only format.

Facebook, a Company without a Vision

Geoff Livingston

comScore data shows August time spent down 12% pro forma. ” The only thing we hear from Facebook these days is its commitment to drive increased advertising revenue from Timeline (the core platform for frictionless sharing), and the importance of mobility. Image via TrueRep.

When a Picture is Truly Worth 1,000 Words

Convince & Convert

For anyone that doesn’t know what a location based service is, it’s an application or website that you access from a mobile device to check in — or digitally acknowledge — that you are at a particular location. As more and more people start using these services ( according to Comscore , 17.6% mobile Aaron Strout foodspotting Foursquare Gowalla LBS location-based services microcontent WCG

The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ). What can audience data tell you about Trump’s supporters? Why did he resonate with them? What can marketers learn from this?

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. Actionable marketing tip: At a minimum, have a mobile strategy to ensure that consumers can access your site from your social media location regardless of whether theyre using a computer, smartphone, or tablet.

Fans, Followers, or Subscribers: Which Are Better For Brands.

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it? Twitter or Facebook? Facebook or Twitter?

This Week in Social Media – 4/24/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Geoff’s Market Research Bulletin – 1st Edition

Geoff Livingston

For an interesting peak behind the curtain of marketing research, read comScore blogger Eli Goodman’s August 29 post. Marketing 3rd Party adoption Based Bulletin Facebook Application Geoff Location Market Research mobile search Search Engine OptimizationImage by Robert Scoble.

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors.