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Competitor mapping: The benefits and how to create your own

Sprout Social

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

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Narrowing Search Comparisons In Google Trends

Small Business Mavericks

Google Trends has announced some new innovations in its research tool. The example they use is a comparison in search data between “Harvard University” and “Rice University.” The changes are supposed to make the research data more meaningful for users. The new Google Trends will.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

While demand generation is tasked with putting a step forward to cultivating that relationship and using value-added approaches to get noticed, lead generation makes it suitable on verified interest by gathering actionable data and transitioning that to your sales professionals. . From there, they may be developed into loyal customers.

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Keyword Research. Bing Keyword Research.

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How To Do LinkedIn Competitor Analysis & Research

Keyhole.co

LinkedIn allows you to conduct market research and gain accurate insights. But this needs the data-driven and proactive approach of LinkedIn competitor analysis. It gathers data on several key metrics. This way, you know exactly what insights you want to retrieve at the end of your research. Gather key data.

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How to build a competitive analysis report with examples and tools

Sprout Social

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. This is all despite the fact that we have greater access to customer data than ever before. Why is market research so important, anyway? First, let’s define what market research is.