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How to create a complaint management system to protect your brand reputation

Sprout Social

They can also severely impact your reputation. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes.

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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. This could include reputable news outlets, academic institutions, or independent fact-checking organizations.

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Social media and elections: How to navigate political turbulence

Hootsuite

Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. Unsurprisingly, this turbulence is creating a real dilemma for social media managers navigating the intersection of social media and elections.

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Employee Generated Content: Why It’s Important For Brands & Companies

Keyhole.co

EGC refers to the content created by your employees, where they share real experiences from within the company. Infact, EGC not only showcases the company’s culture and values but also attracts talent and builds a stronger team. Highlighting company culture It’s 2024. Your company culture and values play a crucial role.

Company 52
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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

Spontaneous manifestations about a company draw attention. People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well. Social media can help. Promoting brand advocates became even easier since most of them are on social media.

Company 130
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How Gen Z uses social media and what that means for brands

Sprout Social

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. Which platforms does Gen Z use and why?

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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? That’s the theory.