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A digital media framework for smart marketing communications

Sherrilynne Starkie

Canadian Media Consumption Trends. Magazine reading time down 77.5 This upward trend is being driven by the adoption of smartphones. Everything is being driven by mobile. Before 2005 this would have included customer magazines, flyers or newsletters. Company employees as ambassadors for example.

Marketing 199
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This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

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This Week in Social Media – 8/14/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. But the opportunity is huge.

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This Week in Social Media – 5/15/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Top 10 Content Marketing Tools for Serious Marketers

Kikolani

Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. It is a monumental task and even the largest companies often look outside their own walls for expertise and support. After all, you want your company to pop to the top of every search. . Trendspottr.

Tools 94
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How to Make Short-Form Videos That Stand Out

Hootsuite

Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Pay attention to trends Short-form video trends move fast, and the best creators are the ones who can stay ahead of the curve. Are there sound bytes or songs that are being used again and again?

Video 114
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This Week in Social Media – 6/5/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.