Hootsuite

APRIL 26, 2023

If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media?

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Social Media Health Care Tips Policies 93

Hootsuite

FEBRUARY 14, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. 12 benefits of chatbots for businesses Chatbot advantages vary depending on the type you use and how you deploy them. Make sales directly in DMs Social commerce is booming. Here’s an example. That’s expected to hit $2.9

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FAQ Retail Team Buy 138

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

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Social Media Brands Tips HootSuite 88

Convince & Convert

DECEMBER 5, 2017

Marketing owns the voice of the company, while service owns that voice’s support. It describes various scenarios marketers might encounter on social and was originally designed to help brands understand real-time marketing. Planned messages: These are scheduled social posts your brand plans well ahead of time.

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Social Media Marketing Team Upcoming 208

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Mishandling complaints could harm your company even more than the complaint itself. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Reputation 107

Reputation System Brands Knowledge Base 107

Rebekah Radice

JANUARY 22, 2019

Does your video content captivate and engage your social media audience? In a few short steps, you’ll create high-value marketing videos to add to your social media strategy. How to Create Engaging Videos for Social Media. Strong company culture. How did you start your company?

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Video Social Media Engagement How To 135

Hootsuite

SEPTEMBER 30, 2022

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. This is because ecommerce chatbots can: Answer FAQs. Answer FAQs. billion by 2025 ? Let’s dig into how they do it.

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FAQ Retail Overview Loyalty 120

Hootsuite

SEPTEMBER 8, 2020

Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Social media customer service stats. of them saying it’s their top choice.

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Social Media HootSuite Issues Team 145

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

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FAQ Content Consultant Social Media 137

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

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Social Media HootSuite Marketing Social Networking 76

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

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Social Media Sentiment Marketing Analysis 105

Sprout Social

FEBRUARY 8, 2024

Without this level of structure, skilled support agents might get stuck dealing with FAQ-level inquiries, while beginners wrestle with complex problems. For instance, a software company may require a more specialized support tier structure compared to that of a retail brand. Why do organizations use tiered support?

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How To FAQ Issues Software 109

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. dark social.

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HootSuite URL Analytics Forums 120

Hootsuite

APRIL 12, 2023

1 Social Media Tool Create. LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile. Give your reach a boost Hashtags have long been a staple of social media, but they aren’t as effective as they used to be.

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Hashtag Analytics LinkedIn HootSuite 123

Sprout Social

AUGUST 29, 2023

In this article, you’ll learn the ins and outs of conversational AI, and why it should be the next tool you add to your team’s digital toolbox for social media and beyond. Here’s the difference: Rule-based chatbots , like those offered in Sprout Social’s Bot Builder, have question-and-answer pathways already set up.

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Conversation FAQ Sentiment Banking 81

Hootsuite

OCTOBER 27, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Conversational commerce (or social commerce , or conversational marketing) uses conversation to better serve customers. These conversations happen anywhere customers are: social media, messenger apps, and your website.

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Conversation Brands FAQ Survey 98

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests.

Content 118

Content FAQ Sentiment Hashtag 118

Keyhole.co

JANUARY 20, 2024

Utilize Facebook Ads Instead of wondering what type of domain you need to host your marketing campaign, Facebook ads can be a cost-effective marketing strategy for your small business. Maybe you’ve even started creating content for your online visitors, including blog posts, downloadable guides, and FAQs.

Small Business 100

Small Business Engagement Strategy Facebook 100

Rebekah Radice

MARCH 6, 2017

Want to create videos you can share on social media, but struggle to find the right tool? If you’re ready to get started with video marketing… I’ve got the step by step instructions to creating, sharing, and using video content on social media. What Type of Video to Create with Animoto.

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Video Social Media Tools How To 134

Postcron

APRIL 25, 2018

Social media videos add a powerful punch to your marketing strategy. Before you start creating social media videos, give careful thought to your business goals. Before you start creating social media videos, give careful thought to your business goals. Here are some of the most popular types of video.

Video 71

Video Social Media How To FAQ 71

Hootsuite

APRIL 3, 2023

A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the world’s most popular social media platform.

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Engagement UGC Facebook HootSuite 110

Hootsuite

JANUARY 16, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Use an FAQ chatbot to engage with customers 24/7. When you automate your FAQs, you’re also saving your customer support team from having to do the work. Delight your customers and improve conversion rates.

Strategy 118

Strategy Facebook Marketing FAQ 118

Sprout Social

APRIL 18, 2017

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate?

Social Media 104

Social Media Brands Startup RSS 104

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. And with infinite ways to use them, they always feel fresh.

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Instagram Engagement Brands Avatar 127

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? 60% of people say they are open to receiving personal messages from companies. say a chat box to speak with a company is a driver of their online purchases.

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Facebook HootSuite Retail Conversation 145

Sprout Social

AUGUST 8, 2023

Just like every social media platform has an algorithm that helps put relevant content in front of each user. Some of these interactions include: Likes Shares Follows Comments Completions Skips The algorithm pays attention to these actions to get an idea of the types of content each user likes and adjusts the FYP accordingly.

SEO 94

SEO How To Hashtag Engineering 94

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 122

Patterns Sentiment Analysis Proposal 122

Proactive Report

JANUARY 4, 2023

Lists – A bulleted list of steps explaining how to achieve the search query – Recipes and other types of how-to content often appear as numbered lists of steps. When your company provides Google’s definitive answer to a question, that makes a powerful statement. Google favors certain types of content for featured snippets.

Engineering 59

Engineering Features SEO FAQ 59

Sprout Social

NOVEMBER 6, 2020

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease.

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Review FAQ Construction Metadata 98

Social Media Strategies Summit

JANUARY 5, 2022

Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Moreover, every type and size of business can thrive on Instagram—thanks to its versatility. Next, connecting your Instagram account to your brand’s accounts on other social media platforms helps drive more traffic to your Instagram account.

Small Business 202

Small Business Instagram Platform How To 202

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

JUNE 30, 2013

The very best way to get started with content marketing and Youtility is to build the ultimate FAQ, using customer questions. How many stages of the awareness, consideration, interest, nurturing, sales funnel/buyers’ journey do you have in your company? Jay is the founder of [link] and host of the Social Pros podcast.

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FAQ Content B2B Insurance 155

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. meet the demand for HDTV interest over other types of TV content). This helps organize content and plan for creation topically (ex.

Social Media 139

Social Media Strategy Consultant Blogger 139

Hootsuite

MAY 17, 2022

The free resource includes key audience insights, recommended ad types, and tips for success. seeing your ad on social media or noticing your brand at a local store). We can break those 8 stages down into 4 types of content: TOFU, MOFU, BOFU, and… ATFU. Each type of content has specific goals and formats that work best.

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Instagram How To Loyalty Discount 119

Sprout Social

NOVEMBER 8, 2021

Take a look at the Instagram Stories Highlights on Sprout Social’s Instagram feed: When Sprout’s social team shares Instagram Stories, they’re able to save them into these different highlight categories. By doing so, viewers can access exactly the types of content they’re most interested in viewing.

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Instagram How To Eventful Team 138

Hootsuite

AUGUST 2, 2022

Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. Types of chatbots. FAQ chatbots can improve office productivity, save on labor costs, and ultimately increase your sales.

FAQ 80

FAQ Discount Team Conversation 80

Razor Social

FEBRUARY 27, 2023

Unless you’ve been living under a stone for a while you must have heard of ChatGPT… When you type in something into Google you get a list of links which has information that will help with what you are looking for. Generating Social Media copy What percentage of people see the tweet you share? write a poem).

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Marketing SEO Review Hotels 85