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2011 B2B Marketing Trends

Webbiquity SMM

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode.

B2B 185
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

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The risk of silence on your company news page or blog…

The Way of the Web

Even if your staff can’t give out full details and solutions, they should be trained and prepared to acknowledge events and provide whatever assistance and information they can. 'Silence Obviously there have already been a number of examples, such as Eurostar , but technology companies are no better.

News 37
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The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. The 4 Modern Metrics Mandates.

Metrics 127
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2nd Annual Biggest Search Geek Contest

Bill Hartzer

The SMX West Expo is three days of intensive seminars, and exhibits that can help just about any search engine marketing enthusiast elevate their level of game play. A plethora of companies will be on hand to demonstrate the latest in search engine marketing tech, and grandly display highly guarded secrets to dominating your niche with SEM.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Profiles can post status updates , life events or create events (see below). Company, Organization or Institution. Pages and profiles can create events.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Profiles can post status updates , life events or create events (see below). Company, Organization or Institution. Pages and profiles can create events.