Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. Content focused on company culture isn’t going to help you reach your sales goals.

Company 40

Company Content UGC Authentication 40

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Coming soon Big news!

Tools 135

Tools HootSuite Price Template 135

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. Stay up to date on company news.

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Campaign Social Media Marketing Metrics 123

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Why do law firms and lawyers need rules for social media?

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening.

Social Media 103

Social Media Sentiment Marketing Analysis 103

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Pinterest for Content Marketing.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. ” — Abigail Schmitt, Corporate Communications Strategist at Sprout Social.

Strategy 113

Strategy How To Hashtag Team 113

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. Access to premium marketing tools.

Social Media 117

Social Media Team Tools Strategy 117

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. billion (USD) by 2024.

Report 126

Report Social Media Tools ROI 126

agora pulse

JANUARY 3, 2017

Currently, the company wants only the human touch. That means you can schedule your Instagram post within a social media management tool like Agorapulse, but then that tool can only copy the content so you can send (the image) and paste (the text) into the Instagram app yourself. Of course not! A guilty conscience.

Instagram 144

Instagram API Social Media Tools 144

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 91

Video Film Content How To 91

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

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Proposal Template Templates RFP 143

Hootsuite

AUGUST 22, 2022

Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business. Markets – 22.2 Marketing – 20.3 Getting eyeballs on your content is half the battle for social media marketers. Add hashtags to your LinkedIn company page. Get noticed.

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

agora pulse

OCTOBER 26, 2017

That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. While social media has become more data driven, only 32% of marketers having a documented strategy. Reduce marketing expenses. If this is you right now, don’t panic.

Strategy 122

Strategy Facebook Exercises Social Media Management 122

agora pulse

NOVEMBER 7, 2019

Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. To create an easy approval workflow, use a shared Google Sheets document or Airtable database with information like: Publication dates. Marketing manager.

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Process Team Social Media Social Media Management 70

Hootsuite

DECEMBER 12, 2023

Why should execs be on social media? Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. Brand sentiment analysis is a technique that leverages artificial intelligence, machine learning, natural language processing, and named entity recognition to measure and interpret people’s thoughts, opinions, and feelings about your company.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

FEBRUARY 8, 2024

For instance, a software company may require a more specialized support tier structure compared to that of a retail brand. Document these and share them back with your team. Creating effective social customer service tiers starts with deep collaboration between customer service and marketing departments.

How To 105

How To FAQ Issues Software 105

agora pulse

JANUARY 30, 2018

As a social media manager, you have a million things to think about every day. Unfortunately, when it comes to social media hacking and account security, you will probably only think about it when it’s too late. So, let’s take a look at how you can prevent social media hacking on your own brand account.

Social Media 144

Social Media Social Media Management Policies Reputation 144

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers. What's a Girl to do?

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Policies Social Media Guidelines Foursquare 218

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue.

Influencer 88

Influencer LinkedIn B2B Industry 88

Laurel Papworth

APRIL 17, 2023

If you connect ChatGPT to Google Docs you can have ChatGPT create a business plan for your small business (I chose marketing agency in Penrith). You’ll want to go to docs.google.com and create, I suppose, a blank document. You need to be in a document, not at that main high level we were just at. And then click Install.

Small Business 52

Small Business Google API Price 52

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. But, guess what? Editorial Calendar Tool.

Products 77

Products Marketing How To Project 77

Hootsuite

JUNE 24, 2020

Bonus: Get a free, customizable social media style guide template to easily ensure a consistent look, feel, voice, and tone across all your social channels. 4 benefits of creating a social media approval process. You spend a lot of time crafting a social media marketing strategy that works for your brand.

Social Media 145

Social Media HootSuite How To Template 145

Hootsuite

MAY 20, 2020

In today’s busy world, it is all too easy for an employee to accidentally expose the company to threats online. POLICE ADVISORY ON FAKE CASH GIVEAWAYS ADVERTISED ON SOCIAL MEDIA The Police have observed a spike in the number of… Posted by Singapore Police Force on Wednesday, April 8, 2020. Human error. Imposter accounts.

Social Media 144

Social Media Tools Tips Policies 144

Later

JUNE 7, 2021

To create a LinkedIn content strategy that really works for your business, you’ll first need to outline your content marketing goals: Step #1: Outline Your Marketing Goals . Setting marketing goals will keep your efforts focused and measurable. LinkedIn, for example, is a place for professional-related conversations.

LinkedIn 92

LinkedIn Strategy Content How To 92

Hootsuite

APRIL 26, 2023

In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 93

Social Media Health Care Tips Policies 93

Hootsuite

JUNE 29, 2023

These guidelines differ from social media policies or social media style guides. A social media policy details how the company should be portrayed on social media platforms. A social media style guide is a set of rules that dictate how your brand shows up on social.

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? There are more than 1.86 Get started now.

Strategy 111

Strategy Facebook Marketing Metrics 111

Oktopost

FEBRUARY 19, 2019

What does this have to do with marketing automation software? Both companies have different strategic paradigms. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Ad campaign management.

Hubspot 110

Hubspot API Metadata B2B 110

Keyhole.co

MARCH 11, 2024

This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Regularly monitoring analytics helps you gauge the effectiveness of your branding and marketing efforts. Is your content resonating with your target market? Are you attracting the right audience?

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence. Document every step in detail.

Consultant 105

Consultant Social Media How To Insurance 105

Sprout Social

AUGUST 5, 2020

Sure, the mental health benefits of an unplugged vacation are well-documented. But depending on your role or even company policies, unplugging altogether might not be possible. Picture this: you’re a social media manager that’s left your company Twitter account in the hands of a junior employee.

Template 96

Template Templates Project Social Media Management 96

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. It’s brilliantly simple.

Platform 60

Platform Marketing Training Hubspot 60

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Find a management solution with permission levels and message approval functionality to ensure only responsible parties can post.

Social Media 102

Social Media Privacy Insurance Guidelines 102