Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. Results can vary wildly based on company and intensity of feeling.

The sea change in Twitter sentiment

Direct Marketing Observations

I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this: Conversations on Twitter have deteriorated into flat out unadulterated pimping of one’s wares, or the company they work for. The conversation and ensuing relationship. Who needs conversation?

11 massively doable ways to increase conversions with better forms

Convince & Convert

” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. click to tweet ) 11 Massively Doable Ways to Increase Conversions with Better Forms 1.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. Results can vary wildly based on company and intensity of feeling.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it? What is the sentiment behind the trend? Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post.

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Why Tech Companies Must Be Careful About Change

Convince & Convert

” According to Twitter’s blog , the company made the switch because: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. It has been a big week for the company formerly known as RelayRides.

Four Metrics for Measuring Social ROI

Mindjumpers

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Marketers should define KPIs (Key Performance Indicators) related to conversations, re-shares, recommendations and reviews etc.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information.

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Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*. Such data can help companies find high potential locations to open up new stores.

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. Image via Converse. What do your shoes say about you?

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Here’s a recap of a few of the key sessions and conversations from the summit. But few companies have sufficiently sophisticated analytics in place today to do this properly. • Basic metrics include reach (who reads your content and where), sentiment and conversion.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event.

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

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Crisis Management: How to Prevent a Crisis and How to Respond if it Occurs – Part 1

Mindjumpers

Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan. Proactive crisis management helps companies anticipate a crisis before it occurs.

How To 264

6 best social media monitoring tools 

Unmetric

Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! This is why you need a dedicated social media monitoring tool to help you manage and keep an eye out for conversations that are relevant to your business.

Tools 117

How Recent LinkedIn Updates Can Be Leveraged to Engage Your Audience

Ignite Social Media

Brands can leverage this feature by including calls to action for members to share their sentiment around an update by tapping the reaction most relevant to them.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

Tools 207

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term). Social business software companies Jive and Lithium have picked up their own listening platforms. Companies Social media analysis

What’s your social listening strategy?

Janet Fouts

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. It’s not entirely accurate to use tools that judge sentiment as a data point either.

Measuring what matters in communications

Sherrilynne Starkie

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. The conversation moved on to the types of goals that we should be setting.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success.

All Acquisitions, All the Time

Net-Savvy Executive

Enterprise companies are starting to realise the enormous value in the data we collect, and analyse and the value this offers in nearly every area of a business, " Sentiment Metrics. There is potential for a $bn independent business in this sector ," Brandwatch I'm actually interested in more than the latest company hookups, though that's harder to see when everyone's talking about who's going next. It's certainly spiced up my recent conversations with people in the industry.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Disclaimer – these are my opinions formed by my conversations with these firms).

The 7 Ways Brands Use Social Listening

Convince & Convert

As a result, many organizations are turning to social listening tools to make sense of the online conversation. Company’s name: 55%. Company’s executives: 44%. Like any conversation with someone you don’t know well (yet), there are some topics you’ll want to avoid.

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The ultimate social media listening guide for marketers

Sprout Social

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. These advantages span the entire company, from product development to customer service. A brand analysis ranges from an overall company sentiment to a product-level sentiment.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies).

Has the Move to 280 Characters Changed Twitter?

Socialmedia.biz

Now the company has released some data about how the change has impacted Tweeters and how it hasn’t, and it turns out the changes haven’t been as drastic as people once thought they would be.

21 best social media analytics tools

Unmetric

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Updated for 2019!

How to Master Real-Time Content

Likeable

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. As tempting as it may be to join a trending conversation, it will come off as forced if you force it.

Meme 75

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.).

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The Social Listening Playbook for Super Eager Marketers

agora pulse

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. See how this Uber (owned) conversation … … is different from this Uber (earned) conversation? .

It's Time for Real-Time

Convince & Convert

We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies.

Artificial Intelligence: A Modern Approach to Marketing

Razor Social

You can sit back and wait for the marketing world to get smarter and change around you, or you can embrace AI now and be proactive in creating a competitive advantage for yourself and your company. However, not all software companies really have AI that say they do.

VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

VenueSeen sends a notification to the subscribing business when a customer shares their experience at the business’ specific location on Instagram, Foursquare or Foodspotting: a shared photo, a mention or a comment tagged with the company location.

Brands 241

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

The Fortune Global 100 companies are mentioned 5.6 And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. Focus on Conversations, not Influencers.