Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. The most common metric of content performance on social media.

Social Media 124

Social Media CPA CPM CPC 124

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Here are the five metrics and why each is indeed not “worthless.”

Metrics 195

Metrics Marketing Class ROI 195

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). These are also your social media metrics.

ROI 136

ROI Metrics HootSuite CPM 136

The Social Media Incubator

MAY 3, 2013

When it comes to marketing online, there are plenty of “gurus” and “experts” willing to tell you what metrics to pay attention to. They’re either all SEO related or social media related, but those aren’t the most important metrics. Conversion Rate. Important, maybe. Most important, not.

Metrics 125

Metrics ROI Marketing Newsletter 125

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. YouTube metrics explained. YouTube channel metrics.

Metrics 145

Metrics Analytics YouTube How To 145

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. This translates into streamlined operations and improved productivity.

Strategy 104

Strategy Sentiment Patterns Marketing 104

agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. But are you tracking figures that reflect progress toward your marketing goals? Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. Followers and fans.

Metrics 106

Metrics Social Media Content Analytics 106

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Ignite Social Media

APRIL 9, 2019

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Engagement Rate & Conversion. And then third is conversion, so again, how your ads compare to competing ads for the same audience. Relevancy Score.

Metrics 112

Metrics Facebook Compete Conversation 112

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 108

Metrics Social Media Analytics Report 108

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 105

ROI Influencer Marketing Survey 105

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Hone your ability to track and analyze metrics. Agility is vital.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. It shows metrics assessments and gives you direction to grow your YouTube channel.

Metrics 52

Metrics Analytics YouTube Video 52

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Ignite Social Media

APRIL 9, 2019

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Engagement Rate & Conversion. And then third is conversion, so again, how your ads compare to competing ads for the same audience. Relevancy Score.

Metrics 103

Metrics Facebook Compete Conversation 103

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Marketing 130

Marketing How To Sample Samples 130

Likeable

JUNE 18, 2019

Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. “How And my bounce rate is nearly everybody?

Metrics 72

Metrics Marketing Analytics Video 72

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. In other words, they’re an ideal market for a brand like Tylenol. Business is booming!

Social Media 147

Social Media Strategy Sentiment Marketing 147

Direct Marketing Observations

OCTOBER 4, 2017

The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. So what is a marketer to do? Where does social media fit in the marketing mix? The quick answers are: There is a path, it does fit into the marketing mix and yes but let’s quickly review what’s been happening.

B2B 100

B2B Conversation Social Media Strategy 100

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Convince & Convert

MAY 2, 2016

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. The End of Vanity Metrics.

Metrics 60

Metrics Social Media Marketing URL 60

Convince & Convert

SEPTEMBER 28, 2015

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Use your bounce rate metrics to find the flaws in your website.

Metrics 60

Metrics Marketing Content ROI 60

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Oktopost

APRIL 10, 2019

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives. Lead’s Social Journey.

Conversation 99

Conversation Social Media ROI B2B 99

Ignite Social Media

NOVEMBER 27, 2023

As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Will joining this conversation help us achieve our current social media goals ? Social media moves fast.

Trends 167

Trends Social Media Brands Meme 167

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan. What is competitor analysis in marketing?

Analysis 104

Analysis Sentiment Marketing How To 104

Akamai Marketing

JULY 28, 2011

But is number of users the best metric to track? I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals.

Metrics 229

Metrics Twitter Postrank Analytics 229

The Realtime Report

AUGUST 29, 2023

The Ultimate Guide to Choosing the Best SEO Company for Your Small Business Choosing the right SEO firm, especially for SEO in Perth , can feel akin to finding your way through a labyrinth. And while an occasional hiccup in reviews is expected for any company, a consistent echo of complaints or unending areas of discord should raise eyebrows.

Small Business 91

Small Business SEO Company Price 91

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. You’re not alone.

Conversation 276

Conversation Facebook Guidelines B2B 276

Justin Levy

JUNE 5, 2012

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. In my experience, being armed with metrics and readily being able to share them in a concise manner has always been successful.

Metrics 196

Metrics Conference Project Meeting 196

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. But once your content is out there, you can start figuring how well it’s working towards accomplishing your marketing goals. The trick is knowing what metrics to identify and how to measure them. So what are the right metrics?

B2B 125

B2B Marketing Metrics ROI 125

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 101

Resources Telecommunications Collaboration Project 101

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 124

Data B2B How To Metrics 124