Ignite Social Media

JUNE 20, 2019

Conversion Objective. When looking to connect with a more qualified user, the conversion objective is a great fit. Conversion allows advertisers to measure landing page views, conversion events, custom events and even retarget those who have yet to complete an action. Measuring the Right Metrics.

Conversation 131

Conversation Social Media CPM Metrics 131

Hootsuite

NOVEMBER 8, 2021

See, there’s no one metric that determines your success on social. Instead, it’s a collection of metrics and KPIs (key performance indicators) that are shaped by your organization’s purpose, structure, and business goals. These are also your social media metrics. They can be granular and may even be mistaken as “vanity metrics.”

ROI 136

ROI Metrics HootSuite CPC 136

Hootsuite

NOVEMBER 2, 2020

Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged. YouTube metrics explained. YouTube channel metrics. Audience metrics.

Metrics 145

Metrics Analytics YouTube How To 145

Ignite Social Media

APRIL 9, 2019

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Engagement Rate & Conversion. And then third is conversion, so again, how your ads compare to competing ads for the same audience. Relevancy Score.

Metrics 112

Metrics Compete Facebook Conversation 112

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 108

Metrics Social Media Analytics Report 108

Ignite Social Media

APRIL 9, 2019

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Engagement Rate & Conversion. And then third is conversion, so again, how your ads compare to competing ads for the same audience. Relevancy Score.

Metrics 103

Metrics Compete Facebook Conversation 103

agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics? Vanity metrics are numbers that make a brand look good on the surface.

Metrics 106

Metrics Social Media Content Analytics 106

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. These educational emails often have lower unsubscribe rates and can drive 10 to 20 percent higher click-through rates than other types of emails, which helps improve engagement metrics across the board.

Company 82

Company Marketing Loyalty Metrics 82

Keyhole.co

AUGUST 28, 2023

It shows metrics assessments and gives you direction to grow your YouTube channel. Key metrics and their importance Here are some necessary metrics that a typical YouTube analytics dashboard tracks: Views and watch time As the name suggests, views represent the number of times your video has been watched.

Metrics 52

Metrics Analytics YouTube Video 52

Akamai Marketing

JULY 28, 2011

But is number of users the best metric to track? I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals.

Metrics 229

Metrics Twitter Postrank Analytics 229

Justin Levy

JUNE 5, 2012

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. In my experience, being armed with metrics and readily being able to share them in a concise manner has always been successful.

Metrics 196

Metrics Conference Project Meeting 196

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

The Realtime Report

AUGUST 29, 2023

The Ultimate Guide to Choosing the Best SEO Company for Your Small Business Choosing the right SEO firm, especially for SEO in Perth , can feel akin to finding your way through a labyrinth. And while an occasional hiccup in reviews is expected for any company, a consistent echo of complaints or unending areas of discord should raise eyebrows.

Small Business 91

Small Business SEO Company Price 91

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class GPS 195

The Social Media Incubator

MAY 3, 2013

When it comes to marketing online, there are plenty of “gurus” and “experts” willing to tell you what metrics to pay attention to. They’re either all SEO related or social media related, but those aren’t the most important metrics. Conversion Rate. Usually, you get the same old suggestions.

Metrics 125

Metrics ROI Marketing Newsletter 125

Oktopost

APRIL 10, 2019

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. If a prospect first hears about a company through a Tweet, and then Googles the company and fills out one of their web forms, that form is considered the lead source.

Conversation 100

Conversation Social Media ROI B2B 100

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 138

Analytics Report Social Media Google 138

Waxing UnLyrical

JANUARY 5, 2015

5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. How to Set Up Google Analytics Goals and Score More Conversions!

Metrics 100

Metrics Consultant Flickr Analytics 100

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Hone your ability to track and analyze metrics. Guest post by Eva Chan. Be adaptable and open to change. Agility is vital. Become a better writer. A social media manager must be able to write well.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Justin Levy

JUNE 5, 2012

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. In my experience, being armed with metrics and readily being able to share them in a concise manner has always been successful.

Metrics 150

Metrics Conference Project Meeting 150

Proactive Report

FEBRUARY 20, 2011

One aspect that will be dramatically different this year is how companies measure their results. While companies were finding their feet in this new medium, soft metrics such as fans, followers and engagement in conversation have been accepted as a yardstick. Top 10 Metrics used by CMOs. Conversions.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

Justin Levy

JUNE 5, 2012

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. In my experience, being armed with metrics and readily being able to share them in a concise manner has always been successful.

Metrics 150

Metrics Conference Project Meeting 150

The Realtime Report

JUNE 21, 2019

Is Your Business Using All 4 of These Core Customer Experience Metrics? To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Just how important is it to “wow” customers these days?

Metrics 79

Metrics Aggregator Price Loyalty 79

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 101

Resources Telecommunications Collaboration Project 101

Buzz Marketing for Technology

JANUARY 23, 2013

Be aware, however, that Facebook has guidelines concerning calls-to-actions, offers and anything else resembling blatant advertising on company pages, so it’s important to make sure you’re current on usage guidelines. Sticking to stand-alone metrics. 6. Too many clicks. 8. Preconceived notions. 9. Ineffective plugin use.

Conversation 276

Conversation Facebook Guidelines B2B 276

Jon Loomer

JANUARY 17, 2024

Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some companies misjudge the impact of Meta’s streamlining of campaign creation. If companies choose to take advertising internal, they will discover quickly that they made a drastic miscalculation.

Advertising 189

Advertising API Skills CPM 189

Likeable

JUNE 18, 2019

So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Average Session Duration is maybe the most widely misunderstood metric of all time. Or they aren’t counting the same conversion!”.

Metrics 72

Metrics Marketing Analytics Video 72

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Every organization embarking on an advocacy program should recognize the importance of metrics. However, these metrics may differ based on your organization’s unique business goals.

ROI 62

ROI Engagement Metrics How To 62

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers!

Metrics 60

Metrics Social Media Marketing URL 60

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Will joining this conversation help us achieve our current social media goals ?

Trends 167

Trends Social Media Brands Meme 167

Socialmedia.biz

AUGUST 21, 2018

Other popular platforms, including Instagram, Twitter and LinkedIn have also quickly emerged as the go-to channels for social media marketing, where you can use ephemeral images and videos to drive conversions, generate leads, and create a more meaningful relationship with your customer base.

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Fortunately, you’re not alone.

Data 126

Data B2B How To Metrics 126

Oktopost

MARCH 25, 2024

While tracking shares is an easy metric to measure, it’s actually counterintuitive to solely encourage your advocates to win by sharing. Instead, align your contests with metrics that contribute to your broader social media goals and will deliver tangible results. If you don’t have the budget, that isn’t a problem.

Metrics 76

Metrics Training Meeting iPad 76

Ignite Social Media

JANUARY 8, 2024

The most common metric of content performance on social media. It’s a very common metric for paid social advertising. It’s another metric of efficiency for brand ad campaigns. It’s a very important metric for e-commerce companies that can take a website visitor all the way through a sale.

Social Media 124

Social Media CPA CPC CPM 124

Convince & Convert

MAY 5, 2012

The most overrated social media metric is traffic from social outposts. The Social Media Metrics That Matter. Knowing that Pinterest sends a ton of traffic to your site should CREATE questions in your company , not answer them. Better conversion rate? Do you sell advertising on your website? Do they buy?

Metrics 143

Metrics Social Media Posterous Aggregator 143

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 112

Analytics Sentiment Analysis Patterns 112

agora pulse

FEBRUARY 15, 2017

Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. The tool takes the place of an extra team member, condensing all the functions they require into one place: monitoring conversations, allowing engagement with their audience, and easily scheduling content into an simple-to-use calendar.

Company 124

Company Social Media Management Price Metrics 124