article thumbnail

Navigating Social Crises and Community Building with Ease

Oktopost

Hot Topics: Golden community building tips for B2B brands. Crisis communication and the importance of working closely with PR. A native of Buffalo, NY, Jessica graduated from Canisius College with a BA in Communications focusing on PR and a master’s from St. Bonaventure University in Integrated Marketing Communications.

article thumbnail

Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Reviews and recommendations. Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? Shout-outs. Positive comments.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Socialnomics Book Review | jasonyormark.com

Jason Yormark

Seeing as it is freshly released, I thought it might be useful to get a review out there for potential readers. I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Related posts: Social Media Book Package Giveaway!

Review 209
article thumbnail

7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117
article thumbnail

B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel even reveals a few secrets of his own from building one of the B2B marketing industry’s most vibrant and known communities.

B2B 116
article thumbnail

How to Build Community Without the Metaverse

Pixlee

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Hence, it is of the essence that you build your brand community closest to conversion. Channel-Agnostic Marketing.

article thumbnail

What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.