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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy. Community building is really central in the work that we do, especially in organic social media,” says Grimes. “We’re

Education 102
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. Learn how tagging and other metadata improve your ability to search and measure the spread of information. Create informational podcasts about a product’s overall space, not just the product. Email me for a calendar).

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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it?

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. Make sure you are getting your information from trusted sources that you know have a vested interest and a top goal to share truthful knowledge and information that can help you achieve your goals.

Feed 167
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#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. Regularly interacting with these communities helped me gain immense knowledge. How did these chats help me? Birth of #SocialPowWow. Ain’t that awesome?

Meeting 100