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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Social

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

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11 Ways the Buffer Team and Community are Using Tags

Buffer Social

It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. For inspiration, we gathered up use cases from both the beta users who have been helping us test this feature and the Buffer team.

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Why Small Business Owners Need Support Systems, With Examples From 6 Small Business Owners

Buffer Social

Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. This is why having a good support system is invaluable for entrepreneurs.

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4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

Buffer Social

These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. I recently learned that 43% of consumers always search a brick-and-mortar business online before visiting for the first time, that's a huge number.

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How To Start A Blog For Your Small Business

Buffer Social

After all, you’re a small business owner, and probably not a trained writer. A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Why start a blog for your small business?

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Announcing Red Pin Marketing: Social Media Solutions for Small Businesses

Justin Levy

This is not too dissimilar from the enterprise brands that we work with at New Marketing Labs however small businesses have some unique needs, concerns and it takes someone with experience in small businesses to fully understand it all. Did I ask you yet to sign up for the new small business newsletter ?

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6 Ways Small Businesses Are Celebrating Earth Day

Buffer Social

Here are some ideas for small businesses looking to highlight Earth Day on Instagram. Highlight or collaborate with another sustainable brand or creator Earth Day is all about working together as a community to improve the state of the world. Keep it simple with an informative message.