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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Define the role and responsibilities of the social team.

ROI 135
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How to Structure And Staff Your Internal Social Media Marketing Team

Ignite Social Media

No company feels like they have enough resources for what social media requires. Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management.

Team 167
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11 Ways the Buffer Team and Community are Using Tags

Buffer Social

It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. For inspiration, we gathered up use cases from both the beta users who have been helping us test this feature and the Buffer team.

Team 92
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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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How to work with social media agencies (and where teams always go wrong)

Sprout Social

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Be specific. Do you need help developing a strategy?

Team 125
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257
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5 ways to be a better CMO for your social teams

Sprout Social

I replied, “Can you give me an idea of how involved the C-suite is with the social team?” The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” But social media doesn’t work this way.

Team 91