Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Pros and Cons of your Social Media Team Structure

Ignite Social Media

With different clients comes different social media team structures that we work with. Social media teams are structured depending on how the brand divides their internal vs. external resources, and there are pros and cons to each approach. Here we’ll look at two social media team structures and the pros and cons of each. Many clients that we work for only have one person who oversees all social media marketing for their brand.

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” Or “how can social media really impact our business?”

5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. And with that, so are the skill sets necessary for an effective social media marketing team. The best community engagement is that with an eye for customer relationships. Social Media has always been a cocktail party.

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FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between.

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? Free Guide With Exact Steps to Get Your Budget Approved and Team On Board with Your Plan !

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Social Media Management Pricing; Considerations for Setting Your Budget

Ignite Social Media

Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? Step One: Determine Your Primary Goals for Social Media. Social media is more than just posting to a Facebook page.

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Social Media at Scale: Organizing Global Social Media Teams

Dave Fleet

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. Enterprise Deployment vs Organic social growth. I was recently asked about whether I had a preferred model for resourcing social media teams. One core team. Tweet.

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The Evolution of our Social Media Team

Waxing UnLyrical

The use of social media at our university is evolving. In the Fall of 2009, Education professor Alec Couros and I had a conversation about the seemingly endless number of ways social media could be used on campus. Social media just takes it to a different level.

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5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too. Social media software can fail you. Image source: Sprout Social .

Hiring a Social Media or Digital Marketing Agency? Answer These 10 Questions First

Pam Moore

Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. How to Subscribe to Social Zoom Factor Podcast .

Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media. You struggle with articulating the goals and objectives of your social media program to key stakeholders. This includes social media.

What to Expect From a Social Media Marketing Agency

agora pulse

What can clients expect from a social media marketing agency? Let’s look at the expectations that clients have of social media agencies (and what social media agencies need to be clear about providing to customers). Monitoring social media metrics.

Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. Webinar Title: Buyer Personas 101: How to Get More Leads and Sales with Social Media.

Three NHL Teams to Follow on Social Media

Ignite Social Media

While the NHL doesn’t have the massive audience of the NFL , hockey fans are a dedicated bunch and love following their favorite team(s) on social media. As an NHL season ticket holder for the last 12+ years, I can attest first-hand to just how engaged hockey fans can be on social. With that spotlight on hockey, let’s take a look at three of the best NHL teams to follow on social media (in no particular order). Greetings, hockey fans!

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” Or “how can social media really impact our business?”

Survey Results: How has Social Media Behavior Changed with COVID-19

Ignite Social Media

” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Social Media During Covid-19 Survey Results. As the easiest form of marketing to change on the fly, social media marketing has become one of the most popular ways for not only people to stay connected to other people, but for brands to reach their audiences. Where Consumers Are Spending Their Time on Social Media.

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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. The Reality Of Social Media Budget Planning.

Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Take a listen to the 124th episode of the Social Zoom Factor podcast for 10 ways you can activate your audience today!

Six Examples of Great Community Management

Ignite Social Media

There’s a lot that goes into community management. A community manager acts as the link between a brand and its customers- helping to build, grow, and manage their online communities. Community managers (CMs) are, in many cases, the voice of the brand.

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. When is the last time you did a reality check on how the people in your community are doing? 10 Social Inspiration People Metrics You Can't Ignore: 1.

Social Media Crisis Management Plan; 5 Steps for Evaluating Your Response

Ignite Social Media

The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?”. And the majority of brands have implemented their crisis management plan by drastically cutting back budgets on paid media campaigns, pausing social media promotions, and halting influencer programs in reaction to the nation-wide shut down due to the Coronavirus pandemic.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Will key customers, prospects, and media be attending this trade show?

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Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Are you wondering what these hashtag things are that you see on every social network you visit? Because as I always say, social media is about people. Social media simply makes it easier to do such.

Knowing Your Social Community & Why It Matters

Ignite Social Media

Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you giving your audience what they want ? Social media has a very different rhythm than other marketing channels. You can’t just push your brand’s message on your social channels and expect that your audience will care. As marketers, we know how to tell a story, but oftentimes that falls short in our social content.

Social Media Management Tools Compared

Ignite Social Media

You’ve come up with a great social media strategy and your team has created some fantastic content. One last question before you do: will you post and monitor your comments natively, or will you use a social media management tool? We certainly recommend using a social media management tool for many brands, but not necessarily the same one for every brand. Let’s start with what many consider the gold standard of social media management tools.

How Social Media Monitoring Can Help Customer Service

Ignite Social Media

Social media is quickly becoming one of the leading channels for customers to choose when they are looking for customer service. Social media customer service accounts for 34.5% But how can social media monitoring help your brand’s overall customer service experience?

Social Media Marketing in the Midst of COVID-19

Ignite Social Media

I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. It’s a tricky thing as the situation is very dynamic and social media is only becoming more important as people self-isolate while looking for social connection and the latest information. Social Media Marketing during COVID-19. Is your team doing something that others might like to copy?

Activating Your Social Media Second Team

Social Media Strategery

Who gives that big social media presentation if you can’t make it? Welcome to the world of Community Managers, New Media Directors, Chief Community Officers, and Chief Social Media Strategists. What’s a “second team&# you ask?

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Take a listen to the 220th episode of the Social Zoom Factor podcast to learn 5 easy ways to humanize your brand utilizing data and social insights.

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Why You Should Create a Social Media Approval Process for Your Team

agora pulse

Are you on a social media team? Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. If your social media team doesn’t have an approval process in place, though, you’re probably wasting valuable time, making simple mistakes, and losing out on optimizing campaigns. Need a hand getting your team members on board with an approval workflow?

Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. The only guarantee you have in the world of social media, digital and online marketing in 2018 is change. This session will get real on the absolute key areas you must focus on to drive solid social business results for your organization in the current media landscape.

Top 10 Social Media Management Tools for 2020

agora pulse

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? But with dozens of available options, how do you know which is the best social media tool? 10 Social Media Management Tools for 2020.

Your CEO Hired a New Social Media Agency? Here’s How to Partner With them and Not Get Fired

Pam Moore

Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Just 6 short months ago you were hired to lead the charge with social media. Before you start freaking out, take a listen to episode 241 of the Social Zoom Factor podcast. We have seen social media managers and directors jet set to VP and higher roles when embracing us an agency. Tips to do some quick research on the agency and their key team members.

The Future of Community Management

Ignite Social Media

If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart.

The 11 Best Social Media Scheduling Tools for Businesses

Keyhole.co

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more. Sprout Social 2.

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10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers. Smart social media marketers also know how to align social media to business goals.

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How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Hiring a social media marketing agency is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. The truth is that social media is NOT a silo. A good social media agency will help you integrate social media into your business. Have you considered hiring a social media agency but not sure where to start?

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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly.

Inside Look: How Two Teams Share a Social Media Inbox

Buffer Social

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love. Pick a team to triage at least twice per day. Goal-setting for social media teams.

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Do You Need a Social Media Consultant?

Ignite Social Media

Now, we may be biased, but whether you’re a small business or an established corporation, social media marketing is a vital marketing channel. In either situation, you may consider hiring a social media consultant. The post Do You Need a Social Media Consultant?

Social Media Marketing Checklist: What to Include in Every Post

agora pulse

Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Use this social media marketing checklist to remind you of what to include in every post your team publishes.