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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Skills 112
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How to Become a LinkedIn Top Voice or Community Top Voice

Buffer Social

The networking platform is doubling down on skills, experience, and a bit of leg work in the Top Voices program. This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. LinkedIn, however, has gone the other way.

LinkedIn 116
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10 All-Important Skills That Successful Social Media Managers Have

agora pulse

These skills for social media managers are practically requirements! So let’s take a look at the 10 skills all social media managers must have if they’re going to excel. Nurturing an engaged community. Strong and consistent communication skills. Why the emphasis on communication? Lead generation.

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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. After a few tumultuous years, the corporate communications field has evolved dramatically. If they’re calling Twitter “tweeter,” you’ll need to be heavily involved in the process. .

Skills 128
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7 Skill Sets for Nurturing Open Community

Convince & Convert

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 124
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Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. The Sims has both social media managers and community managers. Should they?

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Getting Your Core Skill Set Ready For Social Media

Mindjumpers

Tweet Blog post written by Georgina Coates who is Senior Digital Strategist at UK based, integrated communications agency Kindred. Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? These are the three main areas that PR’s should be factoring in as part of their core skill set.

Skills 215