Sprout Social

OCTOBER 19, 2023

Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Hootsuite

NOVEMBER 7, 2023

Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. You can always edit and refine settings for a live query to make sure you’re getting only relevant information. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JANUARY 16, 2024

Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. By actively listening in, you can uncover nuggets of information to get the upper hand. These nuggets can be collected as data to inform future campaigns of your own. That’s where Social Listening comes in.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences. React in real time.

Social Media 114

Social Media Sentiment Survey Marketing 114

Sherrilynne Starkie

FEBRUARY 13, 2018

All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. When a crisis hits, a seasoned consultant can make a quick assessment of the situation and figure out how to proceed using social media–often the quickest and most direct way to get information out.

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Consultant Social Media Drupal Content management systems 265

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts. This can reveal deeper insights beyond simple sentiment polarity.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 110

Project Analysis Hashtag Sentiment 110

Sprout Social

JANUARY 9, 2024

The tools also need a layer of usability so that everyone (not just data analysts and IT team members) can get the information they need. As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

JANUARY 18, 2022

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. .

Skills 128

Skills Sentiment Team Press Release 128

Bill Hartzer

NOVEMBER 6, 2023

However, while the allure of entrepreneurship is strong, over half of the respondents (56%) expressed a desire for more information on how to succeed in the business world. For additional information, visit www.JA.org/Launch. The survey also highlighted certain concerns among teens regarding entrepreneurship.

Influencer 95

Influencer Social Media Survey Construction 95

Keyhole.co

NOVEMBER 7, 2023

It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. These insights are supported by high engagement and positive sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JULY 23, 2020

Rather, social silence means pushing pause on any social content that isn’t relevant to the current events or contains information that is critical to your audience at this point in time. Based on our community’s Tweets and Retweets, we knew our audience’s focus was on issues pertaining to Black Lives Matter and the protests.

Social Media 145

Social Media Brands Sentiment How To 145

Hootsuite

FEBRUARY 7, 2024

Hashtag analytics are data that provide information about the performance of hashtags on social media. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. The reporting includes important hashtag demographics like engagement, sentiment, demographics, and reach.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Hootsuite

MAY 21, 2020

Social media monitoring is the act of monitoring social media for information relevant to your business. You can also use this information to test messaging and measure ROI. Social media monitoring is about gathering information—collecting all the data and details you can. What is social media monitoring? Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

OCTOBER 4, 2023

Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits. This strategy uses customer care questions to inform content, and vice versa. According to The Sprout Social Index™, 76% of marketers agree their social insights inform other teams.

Strategy 122

Strategy Brands UGC Marketing 122

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. All these things make an impact and eventually help you analyze the vibe you give off to your customers, which will help you rework your communication approach accordingly. We don’t require any credit card information.

Social Media 59

Social Media How To Metrics Sentiment 59

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. On top of their focus areas, Khoros offers the following products to add to your custom platform to help you accomplish additional needs, such as: Brand Communities – Create a space for customers to get answers, connect with peers, and share new ideas.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. What are the benefits of conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84

BeingOptimist

AUGUST 8, 2023

They provide a quick and efficient way to convey a sentiment or response that would otherwise take longer to type out. Especially in the age of rapid digital communication where information is shared instantly, being on the same page can help avoid miscommunication and comprehension gaps.

Posterous 75

Posterous Sentiment Forums Trends 75

Mindjumpers

JULY 16, 2012

If people share negative information on social media about a company, the information can spread very quickly to a large number of people. If a negative comment about your company is circulating online, you must monitor if the negative sentiment is turning into an actual crisis – and a crisis quickly flourishes online.

How To 255

How To Sentiment Issues Social Media 255

Sprout Social

OCTOBER 11, 2022

In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn.

Eventful 113

Eventful Social Media How To Sports 113

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Skills 112

Skills Template Templates Travel 112

Sprout Social

DECEMBER 29, 2022

Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Nike’s Yardrunners Collection celebrates the history of HBCUs with clothing that emphasizes student leaders and alumni who are paving the way for excellence in their community.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Pam Moore

APRIL 2, 2024

Improved Data Analysis and Decision Making AI empowers marketers to analyze vast amounts of data, uncover actionable insights, and make informed decisions with confidence. Forecasting Future Trends: AI algorithms analyze data to predict future trends, empowering marketers to stay ahead of the curve and capitalize on emerging opportunities.

Strategy 78

Strategy Marketing Analysis ROI 78

Keyhole.co

MARCH 26, 2024

Online, the brand reinforces this appeal by creating high-quality content rich with information, entertainment value, and visual charisma. LEGO’s content strategy is geared toward people who might find this behind-the-scenes video informative and fun to watch. Everything LEGO creates and posts is highly entertaining and informative.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

MARCH 14, 2022

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. We are committing $200 million over the next five years to support the Black community.?Learn

Campaign 112

Campaign Brands Communities Industry 112

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. In other words, people aren’t just spreading information or focusing on the doom-and-gloom of the situation—they’re also looking to connect, support and uplift one another.

Brands 114

Brands Sentiment Conversation Hashtag 114

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

OCTOBER 31, 2023

With effective AI prompts you can optimize these tools to extract key information from social listening and customer experience data. Informational These prompts are used to extract details from big data to inform decision-making. For example, “What is the impact of building strong communities on social?”

Tools 99

Tools How To Sentiment Training 99

Keyhole.co

APRIL 18, 2023

This information can help brands tailor their content and posting schedule to better align with their audience’s preferences and behaviors. Lay a foolproof strategy: Instagram metrics can inform a brand’s content strategy. In contrast, negative follower growth suggests you must reevaluate your content strategy.

Metrics 52

Metrics Instagram Hashtag Sentiment 52