Hootsuite

NOVEMBER 7, 2023

Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags.

Brand Monitoring 98

Brand Monitoring Tools Brands HootSuite 98

Sprout Social

OCTOBER 19, 2023

Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Keyhole.co

JANUARY 16, 2024

Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. By actively listening in, you can uncover nuggets of information to get the upper hand. These nuggets can be collected as data to inform future campaigns of your own. That’s where Social Listening comes in.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. You can always edit and refine settings for a live query to make sure you’re getting only relevant information. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Social media monitoring is the act of monitoring social media for information relevant to your business. Relevant hashtags. What is social media monitoring? Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

agora pulse

JUNE 13, 2020

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 110

Project Analysis Hashtag Sentiment 110

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Keyhole.co

APRIL 18, 2023

This information can help brands tailor their content and posting schedule to better align with their audience’s preferences and behaviors. Lay a foolproof strategy: Instagram metrics can inform a brand’s content strategy. In contrast, negative follower growth suggests you must reevaluate your content strategy.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. What are the benefits of conversational analytics? How does conversational analytics software work?

Analytics 85

Analytics Conversation Brands Sentiment 85

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

NOVEMBER 10, 2020

To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JULY 6, 2022

But those unstructured data points mean nothing in their raw, hashtagged format. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. This information isn’t only useful for customer satisfaction.

Social Media 114

Social Media Sentiment Survey Marketing 114

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 70

Analysis Data Sentiment Metrics 70

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Social listening and hashtags tracking tools can help you monitor these metrics effectively. Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 119

Campaign Hashtag Analytics Metrics 119

The Realtime Report

MARCH 11, 2014

MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible' ” How will it work? MoMA is already successful in social media, with 1.6

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JANUARY 18, 2022

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. .

Skills 126

Skills Sentiment Team Press Release 126

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. Learn from Your Competition. Final Thoughts.

Content 118

Content FAQ Sentiment Resources 118

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. All these things make an impact and eventually help you analyze the vibe you give off to your customers, which will help you rework your communication approach accordingly. We don’t require any credit card information.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. In other words, people aren’t just spreading information or focusing on the doom-and-gloom of the situation—they’re also looking to connect, support and uplift one another.

Brands 113

Brands Sentiment Conversation Hashtag 113

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Keyhole w ill also identify the influencers sharing Instagram posts with certain keywords or hashtags. The tool gives you a bird’s-eye view of how your hashtags and keywords are faring on Instagram.

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Monitor the activity of your competitors. Good question!

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Keyhole.co

MARCH 2, 2023

Smarter Community Engagement The ultimate goal in social media marketing is to establish and leverage a strong community of people who are aware of your brand, and interested in what it has to say. Keyhole is world’s the top company for hashtag research. The golden rule, however, remains to be: keep your content relevant.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

JANUARY 13, 2022

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. UGC also opens up conversations between a brand and consumer, and this level of brand interaction helps build and grow an engaged community. Acts as a trust signal.

UGC 145

UGC Content HootSuite Authentication 145

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. When a brand or individual is mentioned frequently on social media, it can establish them as a trusted and respected source of information or expertise in their field.

How To 52

How To Reputation Sentiment Hashtag 52

Keyhole.co

FEBRUARY 13, 2023

In addition, a larger community of customers will offer you an enthusiastic crowd. Working with social media channels will work only with proper listening and monitoring of many specific hashtags and keywords. Performance of Hashtags: Hashtags’ performance will indeed determine the performance of your content.

Social Media 52

Social Media Strategy Marketing Metrics 52

Pixlee

SEPTEMBER 22, 2021

74% of consumers rely on social media to inform their purchasing decisions. Expert marketers use these metrics to make informed decisions about different aspects of their business. . UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles.

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

JANUARY 24, 2024

It also shows you have a growing community doing word-of-mouth marketing. Forty percent of marketers in the survey said they monitor brand mentions and hashtags on social platforms to measure the effectiveness of their influencer campaigns. You can view metrics like positive sentiment and total engagement.

Metrics 99

Metrics Influencer Marketing Survey 99

Pixlee

SEPTEMBER 22, 2021

74% of consumers rely on social media to inform their purchasing decisions. Expert marketers use these metrics to make informed decisions about different aspects of their business. . UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles.

Data 52

Data Social Media UGC Sentiment 52

Keyhole.co

JUNE 27, 2023

Content recommendations The Professional Dashboard gives users personalized tips and information that can help them make more exciting content. Account and profile management The dashboard lets users control essential parts of their Instagram accounts, like their profile information, contact options, and category settings.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Hootsuite

JUNE 28, 2023

Dark social provides valuable information Dark social is all about connection. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. A lot of that talk centers around advice. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

agora pulse

JANUARY 3, 2020

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. Work with incentives.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

agora pulse

AUGUST 17, 2020

Number (and sentiment) of your customer support emails. But when you add fewer customer support emails as a supplementary goal, your social media managers are going to be encouraged to develop a more personalized approach, where they will have to engage with the community, address customers’ concerns, and answer their questions.

Social Media 171

Social Media Strategy Marketing How To 171

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. Since climate change can be an abstract topic, it’s difficult for most people to psychologically connect with the issue, especially, when they’re not offered information in a more personalizing way.

Social Media 88

Social Media Sentiment Analysis Study 88