Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). For B2B brands, influencer marketing humanizes the appeal of your tool or solution.

B2B 111

B2B Influencer Brands Marketing 111

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers. Be sure to factor in some costs for incentives and planning.

Discount 120

Discount Marketing How To B2B 120

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. runs on @dunkindonuts drops 3/31/22 on our site, exclusively available to our Beauty Squad loyalty program members ??. Harness the power of hashtags.

Strategy 125

Strategy Brands Hubspot Survey 125

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. People feel much more connected to a brand that actively engages their community.

Instagram 117

Instagram HootSuite UGC Influencer 117

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Study your followers via a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

JANUARY 3, 2020

Some 50% of people think brands can become more culturally relevant by being inclusive, according to a recent study by Twitter and IPG. The online study also revealed how 47% of Twitter users prefer culturally relevant brands, compared to 39% of the general population in the United States. Be inclusive, transparent, and philanthropic.

Twitter 129

Twitter Tips Influencer Hashtag 129

Hootsuite

MARCH 2, 2022

One of the best ways to connect with your audience online is to find existing communities relevant to your brand or your products or services. Creators have a strong connection to these existing niche communities and a high level of trust from their followers. Creators (sometimes known as influencers) can be your way in.

Retail 104

Retail Social Media Brands Tips 104

Buffer Social

OCTOBER 9, 2023

For example, if several of your top videos used lots of hashtags, then that’s a sign that you should use that tactic going forward. Again, the higher the Viewed percentage, the more you should study that video for what you did right. Viewer loyalty : Consistent subscriber growth reflects viewer loyalty.

Analytics 85

Analytics YouTube Overview Metrics 85

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. Collecting customer feedback is one of the best ways to understand your audience and build a stronger sense of community on Instagram.

Instagram 78

Instagram UGC Travel Transportation 78

Sprout Social

APRIL 4, 2023

Studies show that the vast majority of people will trust recommendations from people they know. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market.

Brands 121

Brands ROI UGC Authentication 121

Keyhole.co

MAY 11, 2023

This goes a long way in increasing brand loyalty and customer engagement. A study from Later indicates it’s from 9 am to 11 am, while Sprout Social calls for 10 am to 2 pm. Use relevant hashtags Using relevant hashtags on Instagram can help increase the visibility and discoverability of your posts. Well, wonder no more.

Instagram 52

Instagram Strategy Marketing Hashtag 52

Pixlee

MAY 4, 2018

According to a recent study , 64% of Millennials search for user-generated content and customer reviews before making a purchase. Alo Yoga inspires customers to join the yogi community by designing what it believes to be the most exceptional yoga apparel. The brand’s apparel goes beyond the mat. Quay Australia. Lauren James.

UGC 40

UGC Review Apparel Products 40

Hootsuite

JULY 4, 2022

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x But that’s not all. Financial services.

Questions 104

Questions Banking Insurance HootSuite 104

Pixlee

NOVEMBER 15, 2016

Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. User generated content helps build relationships with customers and increase brand loyalty. Warby Parker benefits from the brand recognition every time someone shares a post with their hashtag #WarbyHomeTryOn.

Content 41

Content UGC Loyalty Nielsen 41

Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Building a loyal fan base and community around your brand. UGC Best Practices #5: Encourage UGC That Builds Community. Easy gathering and sharing of genuine reviews.

UGC 60

UGC Content Instagram Hashtag 60

Buffer Social

JUNE 13, 2019

” Ugly Drinks’ social media and community manager Brittany Zenner calls it “influencer saturation.” Often times, you’ll see Glossier highlighting messages from its community, like in this tweet-turned-Instagram-post: View this post on Instagram. We’ve reached “peak perfection.”

Meme 75

Meme Instagram Feed Feedly 75

Later

JUNE 12, 2019

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. In a way, our digital shoutouts are kind of like “mini case studies.”

Instagram 73

Instagram UGC Feed Feedly 73

Sprout Social

OCTOBER 8, 2018

The company frequently features stories from the community. Their organization helps children and young adults go from “surviving to thriving,” by hosting yoga classes, mindfulness experiences, job readiness programs, tutoring and community dialogue. These highlights serve a few different functions. Brand takeaways.

Social Media 88

Social Media Brands Instagram Training 88

Pixlee

OCTOBER 24, 2018

The best way to do this is to encourage customers to share in the first place by creating your own business user handle and branded hashtag. You can also ask customers to send you their photos or simply do a manual search for posts with mentions and branded hashtags. Do Good During the Holiday Season. Be Transparent on Social Media.

Authentication 42

Authentication Brands CSR Hotels 42

Convince & Convert

APRIL 27, 2015

Chris got into yo-yoing for fun in college, where he studied mechanical engineering. Not only does it help them keep tabs on the pulse of the community, but it means so much to the fans when they know it’s Chris or Steve writing them back. “I’m just loving Snapchat.

Facebook 60

Facebook How To Policies Hashtag 60

Later

FEBRUARY 19, 2020

Trying to stand out on an app with over 1 billion monthly users is no easy task – but Instagram hashtags make it easier! . That’s because hashtags are great at increasing the discoverability of the content you share. In fact, according to our research , influencers who post with 10+ hashtags get an average engagement rate of 6%! .

Hashtag 82

Hashtag Instagram UGC Comments 82

Hootsuite

MAY 10, 2021

Athleta community! In fact, the study found that customers who received any kind of response from a brand rep were willing to spend more with the company in the future. Build brand communities. While brand communities have existed long before social media. Give back to the community. Share your opinion: [link].

Examples 145

Examples Company Social Media Apparel 145

Keyhole.co

MAY 2, 2024

SpotifyCares also offers tips and updates to its followers, building loyalty and improving what it offers at the same time. To track these, you need to identify the right keywords and hashtags that customers use. Through relevant hashtags and industry keywords, you’ll keep close to the conversations happening around you.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Later

MAY 1, 2020

If your physical business is on pause, now is a great time to invest in building a strong online community ready for when your doors re-open. Hosting a virtual event is a great way to provide a valuable service or entertainment for your audience to take part in, which can work wonders for building brand loyalty and trust. lemon bars!

Instagram 57

Instagram How To Affiliate marketing Influencer 57

Sprout Social

JANUARY 9, 2017

Managing these communities takes knowledge and a fair share of hunches. In fact, a study by Socialbakers discovered video posts on Facebook have an organic reach of 8.71% compared to 5.77% for photo posts. Use Hashtags and Emojis. This means branding yourself is essential to awareness, loyalty and reach. Use Videos.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. Boolean search logic can help you find meaningful trends and patterns you might miss by monitoring keywords and hashtags alone. Learn more about social media analytics here.

Research 123

Research Social Media HootSuite Marketing 123

Keyhole.co

FEBRUARY 17, 2023

To craft a catchy USP, study your competitors first and then your target audience. Use hashtags to reach relevant audiences Hashtags effectively attract your target audience to your social media posts. Implement the right hashtag marketing strategy to increase brand engagement. Let’s discuss this in detail.

Strategy 52

Strategy Brands Discount Hashtag 52

Sprout Social

MAY 19, 2023

Also, review your image and hashtags to ensure they’re accurate for your post. Use relevant hashtags if possible. Content type: Study the content types they engage with. We studied 3,000 LinkedIn posts and found that long-form “how-tos” perform 31.5% Click the schedule button, and you’re done.

LinkedIn 86

LinkedIn How To Collaboration Analytics 86

Hootsuite

MAY 8, 2023

Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. Book a Demo Social listening Social listening is a method of tracking relevant keywords and hashtags on social channels. More than 80,000 posts use the #petinsurance hashtag on Instagram and another 63,000 on Facebook.

Insurance 88

Insurance Social Media Policies HootSuite 88

Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. According to a Stanford University study from 2016, the chances of going viral are one in a million. Keep it real with your community. Create campaign hashtags and social media contests to encourage your audience to get in on the fun.

How To 138

How To UGC Authentication Campaign 138

Convince & Convert

JULY 9, 2014

With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. Using the hashtag #SURFERPoll , they collected and published user-generated content (UGC) in a gallery to maximize visibility and build interest in the event.

Strategy 148

Strategy Brands UGC Case Study 148

Hootsuite

JULY 14, 2021

Study this information carefully, and look for any unexpected details that could help you create a more meaningful connection with fans. And those meaningful interactions in groups can create brand loyalty and lead to increased engagement on your Facebook Page. Keep it short. percent of users. More than 1.8 Want more details?

Engagement 145

Engagement Facebook HootSuite Groups 145

Convince & Convert

APRIL 16, 2014

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. 3) Make Yourself Useful Want to make your visual content more engaging to your consumers?

Strategy 159

Strategy Tips Case Study Instagram 159

Rebekah Radice

JANUARY 11, 2016

Make a list of keywords & hashtags related to your business. Study the demographics. Because we engage with our followers and build a sense of community #influencerchat https://t.co/fZyAsf4elH. A5) Expand your organization in the social media communities to amplify the brand’s message thru storytelling. fZyAsf4elH.

Social Media 121

Social Media Loyalty Hubspot Campaign 121

Buffer Social

OCTOBER 15, 2018

In fact, studies show that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions over brands. Sometimes the best influencers are already in your community. These are good places to start but be prepared to spend time vetting each influencer and communicating with them directly.

ROI 91

ROI Influencer Marketing Authentication 91

Buffer Social

JULY 14, 2016

Build your community. Increase brand loyalty. Our top goal is to build and nurture an engaged community of Buffer users and supporters. To ensure we reach that goal we have a set target of reaching out to and featuring the work of four-to-six Buffer community members per week. Increase awareness of your brand.

Instagram 40

Instagram Marketing Hashtag Feed 40