How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

How to build brand loyalty that lasts

Sprout Social

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty. Noteworthy reasons for claiming brand loyalty included great deals, sales and above and beyond customer service. Build a community.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. What is a Brand Community? Loyalty Program.

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

But building that loyalty is increasingly difficult in modern times. Given that, what can brands do to boost that loyalty? It is clear that building exceptional customer service is one of the best ways to build loyalty from your customers. . Engage Your Broader Community.

Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

And in Instagram, GoPro has found the perfect channel on which to build the kind of loyal community that keeps it top of mind for adventurous consumers across the globe. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. If a picture is worth 1,000 words, all of that UGC (an average of xx posts using a GoPro hashtag per day) adds up to volumes of pure marketing gold.

UGC 57

This is Why Instagram Hashtags Aren’t Going Anywhere in 2020

Later

Trying to stand out on an app with over 1 billion monthly users is no easy task – but Instagram hashtags make it easier! . That’s because hashtags are great at increasing the discoverability of the content you share. Why You Need a Strong Instagram Hashtag Strategy in 2020.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. The vacations were chock full of prime moments for social sharing using the #TrippinWithTarte hashtag. Hashtag campaigns can serve several different purposes—often at one time.

How to Get More From Instagram (Without More Work!)

Later

With Later Premium, you get access to your best times to post — they’ll be automatically highlighted in your weekly content calendar, along with other Instagram management perks like suggested hashtags, deeper analytics, and video, stories, and carousel scheduling on Instagram!

How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community. Reposting user-generated content on your brand account helps drive engagement, build brand loyalty, and grow your audience. Social media is all about sharing content.

No-Cost Ways to Grow Your Social Media Following

Ignite Social Media

Use Hashtags. I’m sure you’ve heard of hashtags and you probably already use them. Hashtags are basically a social platform’s way of labeling content so that it’s easier to find in searches, like how keywords work in search engines. However, there are a lot of people using a lot of hashtags out there, and their usage can become over-saturated quickly. You also want to use trending hashtags, and relevant hashtags.

Cost 103

How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community. Reposting user-generated content on your brand account helps drive engagement, build brand loyalty, and grow your audience. Social media is all about sharing content.

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Tweet Guest post by Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Loyalty.

Badge 84

9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Develop a Hashtag Strategy. You know hashtags can help your content find new audiences, but how do you use them strategically?

Tips 157

How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. They were playing the Buffalo Sabres, and if a fan wearing a Sabres jersey asked for a cupcake, James jokingly told them they couldn’t have a cupcake unless they tweeted with the hashtag #gobolts.

How To Get More Out Of Post Purchase Communications

Pixlee

Building loyalty takes time and ongoing communication; post-purchase communication can catalyze that loyalty. In fact, 80% of customers say they gained loyalty for a brand over time thanks to a range of experiences with products and customer service. Customer Loyalty Programs.

UGC 52

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

The most common goals for using Instagram are increasing brand awareness, interacting with existing and potential customers and building consumer loyalty. Use Relevant Hashtags. On Instagram, hashtags act as keywords which help users find the content and brands they are looking for. Hashtags allow your Instagram posts to be seen by more people and to gain new followers and potential customers. Which hashtags have created the most active communities?

45 of the Best Social Media Analytics Tools

agora pulse

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags.

A Guide to Instagram Shopping for Brands: How to Sell More Products

Social Media Strategies Summit

Successful brands are already tapping into every angle, including creating amazing stories, posting content regularly, promoting user-generated content, and coming up with interactive branded hashtag campaigns. Don’t Forget Hashtags. Hashtags help your posts gain more exposure.

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. But brands often overlook the vast marketing potential of these organic communities and miss out on key audience insights and opportunities to boost revenue in the process. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

UGC 63

The Definitive Guide to Running a Social Media Contest in 2021

Pixlee

Increase community engagement. This is where social listening comes in; in addition to monitoring your engagement rates and reach on each social media channel, track your brand mentions and hashtags related to your industry to determine the best social outlet to reach your customers.

UGC 52

5 Ways to Collect Customer Feedback on Instagram

Later

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. You can also use the question sticker to encourage your community to ask you questions.

Why Real Instagram Followers Matter and Where to Find Them

Postcron

So if your goal is to inspire loyalty or demonstrate credibility, you could share inspirational quotes that align with your brand, customer testimonials, or mind-blowing statistics. Hashtags are also critical, even more so on Instagram than on Twitter or Facebook, and you need to use them a bit differently. Think of hashtags as a catalog system for people you haven’t engaged with yet. Hack for hashtags. How many hashtags should you use?

5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

Yoga apparel and activewear brand KiraGrace collaborated with Pixlee to create a gallery of shoppable UGC on their site to drive online sales, but more so to showcase the diverse individuals in the brand’s community.

UGC 69

Go, Go, Go! Improve Your Social Media Response Time

agora pulse

Not sure how much customer service and community management your team members can handle? Most people are more likely to become repeat customers if a brand responds to their comments and concerns, so positive engagement gives your team even more chances to increase customer loyalty.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. Create your own branded hashtag to make your tweets easier to find.

Five New Ways to Celebrate Customers and Boost Engagement

Pixlee

Such personalized messages show your customers that you appreciate their loyalty and that you value them as an individual member of the larger community. . It’s also important to leverage the power of community participation.

Ambassador Marketing in 2021: The Stats Marketers Need to Know

Pixlee

This bond translates to future success and customer loyalty; the lifetime value for customers referred by brand ambassadors is 16% higher than other customers. Start by searching through your brand mentions, existing followers, and related hashtags on social media.

Experiment: Do LinkedIn Posts With Links Get Less Engagement and Reach?

Hootsuite

The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. All linkless posts were organic and did not include hashtags. One of our aims is to be a friend to the social media community,” says Beable. “We

Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

And if you’d like to do some research, just search for the term using a hashtag, like #marketing – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! Use hashtags, follow people back, reply to every Tweet that mentions you —these are all great things you can (and should) do to gain more followers and build a strong presence for your business on Twitter. Brand loyalty. Using #Hashtags.

5 Ways Retail Brands Can Win on Social in 2019

Likeable

Customer loyalty is about more than just rewards. In a session titled “Customers Who Care: Loyalty & Affinity on Social Media,” Likeable’s senior content strategist Brian Leigh shared how brands can build affinity on social: Stand for something. Whether it’s environmental issues or community values, what matters is that your audience cares about it, and that you deliver the message authentically.

10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

If you’re able to expand awareness, tell your brand’s story in a compelling way, or foster customer loyalty beyond one-time purchases, you can consider yourself a “social success.”. Likewise, if you’re aiming for community engagement, track the volume of comments on your posts.

ROI 157

Ultimate Guide to User-Generated Content

Later

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Building a loyal fan base and community around your brand. So if you’re looking to grow your business (especially within younger demographics) user-generated content can seriously help skyrocket your sales and build true brand loyalty. . UGC Best Practices #5: Encourage UGC That Builds Community.

UGC 80

How to Use Pinterest for Business: Highlights From the Latest Report

agora pulse

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Use keywords and hashtags. Before publishing Pins, take the time to research keywords and hashtags.

Report 110

How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

As a community manager, I have experienced first-hand the power of positive customer service. Social listening, or proactively reaching out to users who didn’t use a specific hashtag or directly @ mention you, isn’t for every brand, but taking the time to respond in a humorous, empathetic, or engaging way is a practice all brands can take to heart. Customer Service vs. Reactive Engagement.

Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Visual content builds trust & loyalty. Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real. Madewell uses the hashtag #everydaymadewell to encourage shoppers to share images of their purchases for a chance to be featured on the “Your Pics” tab of the site. For the summer, Madewell changed their CTA to ask their community to share how Madewell products fit into their summer plans.

What to Post on Instagram When You’re Fresh Out of Ideas

Later

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. The next time you’re in a pinch for ideas, consider spotlighting a member of your community — it’s a great way to build trust and affinity with your audience!

How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram

Buffer Social

Sing would also look for specific hashtags used in contests hosted by top accounts and feature those hashtags in his own posts. It’s a great community.”. Hashtags. While there are hundreds of factors that go into what types of content users see when they open up their Instagram app, there are only three that Turn Studio focuses on: frequency , timing , and hashtags. Hashtags are also a major part of Turn Studio’s Instagram strategy.

28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Engages – People are inspired to click, double click, comment and become part of the community. Actionable – Should be clear what action the reader should take to learn more, join community, contact you for further information, hire you, request proposal etc. Brand loyalty – Content should help drive brand loyalty with reader.

Twitter Basics – How To Get Started On Twitter

yMarketingMatters

And if you’d like to do some research, just search for the term using a hashtag, like #marketing – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! Using hashtags, following people back, replying to every Tweet that mentions you—these are all great things you can (and should) be doing to gain more followers and build a strong presence for your business on Twitter. Brand loyalty. Using #Hashtags.