Waxing UnLyrical

MARCH 23, 2015

Need some spring cleaning for yourself and/or your business strategy? Image: Jamie McCaffrey via Flickr, CC 2.0. How to Validate that your Social Media Marketing Strategy is Working. If that’s not a fresh take on community building, what is? How will you refresh your business strategy this spring?

Strategy 100

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SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Social Media Strategy StumbleUpon Digg 269

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. Imagine you’re at a party.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. Image: infradept via Flickr, CC 2.0. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. You’re welcome.

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Trends Marketing Consultant Sample 100

Waxing UnLyrical

JULY 21, 2014

Image: Cher Amio via Flickr, CC 2.0. Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall message and credibility. Context and Community: the 2 Cs That Can Make Social Scoring Work. Do you need an Email Marketing or Marketing Automation Tool?

Consultant 195

Consultant Flickr Resources Metrics 195

Waxing UnLyrical

NOVEMBER 24, 2014

Image: DVIDSHUB via Flickr, CC 2.0. A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming. Thank you for being part of the WUL community, and a blessed Thanksgiving to our U.S. community from me and mine.

Consultant 177

Consultant Flickr Resources Communities 177

Waxing UnLyrical

MARCH 24, 2014

Image: Maria Ly via Flickr, CC 2.0. Marketing For Small Businesses: There Is Strength In Numbers. Why: In this guest post for SteamFeed , Maria Elena Duron discusses collaborative marketing. Taming the Social Media Marketing Beast. Why: Does social media marketing make your head spin? Happy Monday! And guess what?

Influencer 189

Influencer Consultant Flickr Collaboration 189

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Image credit: Flickr. How can you apply this in your marketing strategy?

B2B 100

B2B Marketing Exercises How To 100

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

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Research Social Media Marketing Retail 265

Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. In the realm of marketing, learning is the name of the game no matter what your goal is. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. It’s been a heck of a ride! Image: mayeesherr. (in

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Content UGC Community building Hotels 253

Social Media Marketing

DECEMBER 18, 2012

And just like that, the photo sharing app market is up for grabs. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. And yet, through all of this, the Dude abides Flickr remains. And it's about creating that community around the user base - as noted above.

Instagram 168

Instagram Flickr Privacy Policies 168

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

AUGUST 18, 2014

Attitude can affect business relationships, strategy, and security. Image: aussiegall via Flickr, CC 2.0. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. Why CEOs Shouldn’t Trust Marketing. How has attitude impacted your brand strategy and success?

B2B 187

B2B Collaboration Consultant Flickr 187

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

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Review Social Media Marketing Handbook 152

Waxing UnLyrical

JULY 14, 2014

Image: Paul Townsend via Flickr, CC 2.0 . Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Based in the Washington, D.C.,

Campaign 194

Campaign SMS B2B Case Study 194

Laurel Papworth

APRIL 8, 2010

Which is somewhat ironical since passionate committed fans do a better job of building fan pages than some intern in the marketing department halfheartedly spamming out special offers. Fanpage vs community vs brand vs groups. The new Fan page is Community page. Community Pages. Trust and the hub-and-spoke approach.

Communities 111

Communities Facebook Widget Web 2.0 111

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. What did I miss? Business Acumen.

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Tools Posterous SEO StumbleUpon 247

Waxing UnLyrical

JULY 8, 2013

Image: Sean MacEntee via Flickr, CC 2.0. How To Get Leads With Content Marketing. Why: Michael Brenner provides an easy solution to content marketing that offers help rather than hard selling to generate useful business leads. Content marketing is owning, as opposed to renting media! Happy Monday!

Content 205

Content Resources Consultant Flickr 205

Waxing UnLyrical

SEPTEMBER 16, 2013

Image: Jørn Henriksen via Flickr, CC 2.0. Why: Do you have a lead generation strategy in place, but aren’t seeing the results you hoped for? 5 Metrics Every B2B Marketer Should Track. Eric Wittlake shares which data are essential for long-term marketing success. 5 Keys to Revolutionary Lead Generation.

Consultant 186

Consultant Flickr Metrics Skills 186

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Marketers Everywhere: Stop Marketing Your Brand. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. Why: Regardless of your audience, human to human connections ultimately result in successful marketing.

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Image: Théo via Flickr, CC 2.0. The result: PR is poorly integrated with the rest of marketing. Events Measurement MeasurePR Shonali Burke #measurepr b2b marketing eric wittlake' ” A2.

Press Release 182

Press Release B2B Curation Consultant 182

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Writtent Blog

NOVEMBER 18, 2013

The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content. Copypressed.

Content 88

Content Marketing SEO Hubspot 88

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? How to Measure PR and Marketing Outcomes on Snapchat. How do you keep track of these metrics and transform them into meaningful data to fuel your strategy? Image: mkhmarketing via Flickr, CC 2.0. ” 2.

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

JUNE 24, 2013

Image: Kara Harms via Flickr, CC 2.0. Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. Sean McGinnis provides 10 simple strategies that can increase your SEO.

SEO 197

SEO Tips Press Release Engineering 197

Waxing UnLyrical

DECEMBER 22, 2014

Image: James Jordan via Flickr, CC 2.0. Why: The new year is a great opportunity to inject some fresh life and creativity into your business strategy. 3 Essential Tips for Digital Marketers. Digital marketing shifts coming out of AdTech 2014. And you have every good wish from us to you for a wonderful start to 2015.

WordPress 184

WordPress Consultant Flickr Eventful 184

Waxing UnLyrical

JANUARY 13, 2014

Image: Gordon Bell via Flickr, CC 2.0. Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Happy Monday! Invisible’ in 2013 – outside looking in. Based in the Washington, D.C.,

Consultant 196

Consultant Flickr Resources LinkedIn 196

Waxing UnLyrical

AUGUST 26, 2013

Image: Steve Worsethandetroit via Flickr, CC 2.0. The New Rules Of Content Marketing. Why: In order to keep moving forward, we must understand the new strategies available to reach potential customers. Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. Good morning! Life is good, right?

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Mindjumpers

NOVEMBER 18, 2010

Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds. Technorati Tags: charity , digital strategy , Facebook , Haiti case , J. Presenting Oxfam. The Haiti Case. The results.

Social Media 244

Social Media Conference Technorati Case Study 244

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Consultant 100

Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Image: Travis via Flickr, CC 2.0. This 7-Step Guide Will Help You Create An Authentic Personal Brand.

Brands 100

Brands Consultant Film Flickr 100

Waxing UnLyrical

MAY 4, 2015

Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. ” What strategies and tactics do you use to maximize your business performance? Image: tdlucas5000 via Flickr, CC 2.0. and It Shouldn’t Be.

Consultant 100

Consultant Flickr Compete Travel 100

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Ari Herzog

DECEMBER 28, 2012

You want to follow my thoughts on digital strategy , blogging, and internet best practices. I will continue to seek out new connections who are strategically aligned with my interests and passions in social media marketing, open government, and social change. You can like Digital Me right now. LinkedIn in 2013. Twitter in 2013.

LinkedIn 170

LinkedIn Twitter Facebook Foursquare 170

Waxing UnLyrical

AUGUST 18, 2014

Attitude can affect business relationships, strategy, and security. Image: aussiegall via Flickr, CC 2.0. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. Why CEOs Shouldn’t Trust Marketing. How has attitude impacted your brand strategy and success?

B2B 100

B2B Consultant Collaboration Flickr 100