Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. That’s why likes and reactions are important metrics to consider when analyzing your content performance.

Engagement 106

Engagement Tips Loyalty Metrics 106

Hootsuite

JANUARY 31, 2024

Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. You’ve probably seen them in your feed already — these long-form posts can be up to 25,000 characters and can even be formatted with bold and italicized texts. Will it impact engagement?

HootSuite 78

HootSuite Metrics Engagement Feed 78

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 98

Communities Instagram Analytics Exercises 98

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. It ensures mobile users can still follow you with or without sound, and your video becomes more accessible to the hearing-impaired community. Wrapping Up!

Social Media 153

Social Media Video Feed Feedly 153

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. But a few haven’t.

Case Study 168

Case Study Communities Study Committee 168

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Social Media Strategies Summit

SEPTEMBER 14, 2021

Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. That’s particularly the case for the All of Us Research Program , which works with many underrepresented communities. That’s why All of Us Research’s social channels aim to personalize content to the communities they serve.

Brands 288

Brands Meme Research Social Media 288

Sprout Social

OCTOBER 12, 2020

There are plenty of brands out there finding creative ways to stand out on social platforms, especially on Twitter. Make sure your content gets in front of the right people by targeting audiences using demographic and interest data pulled directly from platforms like Twitter. hey @duolingo , i'm coming for your ass. Consistency.

Content 143

Content Metrics UGC Conversation 143

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Metrics 132

Metrics Strategy How To Tourism 132

Sprout Social

MARCH 20, 2023

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI.

Buy 118

Buy Video How To Template 118

Oktopost

SEPTEMBER 28, 2020

Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed. If they are hanging out in discussion forums and smaller niche communities, leverage those channels. Marketers can get bogged down and find themselves making metrics so much more complicated than they need to be.

LinkedIn 107

LinkedIn B2B How To Metrics 107

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you know how to generate high-converting traffic from Twitter? Do you know how to generate high-converting traffic from Twitter? (I Twitter threads.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I That’s where Messina was inspired to repurpose it on Twitter. That’s the question frustrating social media marketers today.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. To get it right, first, outline your buyer persona and conduct market research to identify relevant influencers in your market that have a community of followers that fit this persona.

B2B 117

B2B Trends Social Media UGC 117

Pam Moore

MAY 30, 2018

Get your algorithm game face on – how are marketers adjusting to ever changing social platform algorithms such as the Facebook news feed? Importance of choosing the right metrics to measure success. Why chasing shiny objects and vanity metrics can make you fail. Don't let the social networks control where and how you focus.

Social Media 157

Social Media Authentication Metrics Feed 157

Ari Herzog

JANUARY 13, 2014

As of this moment in time, 9 people shared it on Facebook, 46 shared it on Twitter, 10 shared it on Google+, and 3 shared it on LinkedIn. Visit the same post on Business 2 Community and you see 8 LinkedIn shares and 87 retweets. Media Strategy blogging metrics' And that’s just from my post on my blog.

Syndication 169

Syndication Meeting Metrics LinkedIn 169

Buffer Social

AUGUST 8, 2019

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. Likes are the way that we measure the world’s most popular posts , they’re a core element to engagement metrics , and they’re the easiest way to react to the people we follow.

Social Media 102

Social Media Metrics Instagram Feed 102

Later

FEBRUARY 16, 2021

However, with the right strategy, you can build a thriving community and drive those all-important sales, while still holding down a full-time job. Join Later today to plan, schedule, and analyze your posts on Instagram, Facebook, Pinterest, Twitter, and TikTok! . Ready to turn followers into customers with a shoppable Instagram feed?

Instagram 112

Instagram How To Metrics Analytics 112

Convince & Convert

OCTOBER 22, 2021

Scroll through Facebook’s News Feed. However, a vast majority spend less than an hour scrolling through their feeds. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. Your employees each have a morning ritual. Grab a cup of coffee. Respond to emails. Dial into a conference call.

Survey 125

Survey How To Education Hotels 125

Sprout Social

JUNE 17, 2020

Understand & analyze metrics. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Landscape feed. Portrait feed. They serve solely to entertain the audience but can be a great way of emphasizing your brand voice and building a sense of community among your audience.

Video 144

Video Social Media Strategy Film 144

Buffer Social

JANUARY 11, 2023

From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels. For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users.

Remix 94

Remix Instagram Social Media Trends 94

Sprout Social

JUNE 7, 2023

Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. There’s no one correct answer to that question.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

MAY 15, 2020

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

Industry 123

Industry Real Estate Social Media Sports 123

Oktopost

JANUARY 2, 2023

3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. For example, your team members should have updated, professional, and complete profiles on popular channels like LinkedIn and Twitter. Share three pieces of company-brand content.

Engagement 62

Engagement Social Media How To Curation 62

Likeable

AUGUST 9, 2021

Community Accelerator Program. In March 2020, Facebook launched their Community Accelerator , which was a six-month program for community leaders providing training, mentorship, and funding to help them grow their communities. A subset of communities will be eligible to receive part of $1M in additional funding.

Platform 113

Platform Tumblr Badge YouTube 113

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

agora pulse

DECEMBER 22, 2020

After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Define Success (Goals/Metrics). Dive deeper into goals and metrics: Are Your Social Media Goals SMART? Dive deeper into research: Pinterest Analytics: Six Metrics You Must Measure.

Social Media 126

Social Media Strategy Content How To 126

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Consider using analytics from your other social profiles (Facebook, Instagram, Twitter, etc.) One study found that TikTok shoppers are 1.7

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

SEPTEMBER 21, 2020

Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics. With our friends at @BlkWomenPhoto , we asked the community to share their perspective on why #BlackJoyMatters to them and how they create those moments of joy — [link] #VSCO.

Issues 136

Issues Survey Campaign Authentication 136

Later

FEBRUARY 16, 2021

With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips. — they regularly post across multiple platforms and have built a thriving community as a result. It’s also a great place to grow a community who loves your brand.

Small Business 85

Small Business Social Media Strategy UGC 85

Sprout Social

JULY 25, 2022

If your goal is to provide a private digital space for an internal community, then Twitter or Instagram might not be the best fit. The content creation process is entirely different from Twitter or Facebook, and in my opinion the learning curve is steeper. The main metric we focused on was followers.

Questions 81

Questions Social Media Platform Metrics 81

Pixlee

SEPTEMBER 10, 2021

Unlike a standard social media feed that users can find on their accounts, TikTok uses the “For You” page to feature popular videos. This feed is specifically curated for every user to enjoy the content they like or often engage with, not just videos from accounts the user is following. Twitter: @breadnbeyond. Opt-In for Ads.

Hashtag 73

Hashtag Real Estate Influencer Feed 73

Keyhole.co

MARCH 26, 2024

million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K Take this Twitter post showing audiences a day in the life of a LEGO model designer. And lots of user-generated content exists out there, constantly feeding into LEGO’s online popularity. Instagram: 10.3 million Facebook: 15 million YouTube: 17.6

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Your campaign metrics will reveal ways you may need to optimize your strategy to reach your desired goals, so leave room in your ad budget for flexibility. Platform management.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Sprout Social

JUNE 22, 2016

Key performance indicators (KPIs) are the various business metrics used to measure and analyze certain aspects of your business. Social media KPIs are the metrics that likely factor into your social media ROI. Track the Unique Metrics from Each Platform. Twitter Analytics. Followers: Total number of Twitter followers.

Data 102

Data Social Media How To ROI 102

Buffer Social

APRIL 20, 2022

“I think I’ll care less about getting the quality right every time and it’ll probably be a more natural feed than a perfect-looking feed … It can be a lot more raw, a lot more myself, rather than thinking: ‘Will people like this?”

Instagram 79

Instagram Small Business Retail Metrics 79