Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. Mark also highlights that engagement is a key metric.

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5 metrics to track on Twitter

Akamai Marketing

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# Of course you need some followers on Twitter, otherwise its as if your standing in the middle of the forest with a blow horn.what possible effect could that have (except to scare a few racoons)? But is number of users the best metric to track? A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. It happened again this weekend.

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. Are media impressions a useless metric?

The most important social media metrics to track

Sprout Social

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. What are social media metrics and why should you track them?

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

This may help avoid the “race to the bottom” where advertisers pack our feeds and could actually make the experiences on these networks better for everyone. Tweetable Moments Be known as the expert on your brand and industry.

Clickthroughs: Metric Or Miscount?

Small Business Mavericks

The idea is that you don’t just count people who show up on your site, in your Twitter feed, or who subscribed to your newsletter. Those are the ones who are your true actionable metrics. Therefore, it’s not a metric. Pay only for a response metric. Tracking & Analytics clickthroughs metrics qualified reach reachIt seems that most marketers are still counting clickthroughs as if that is all that matters.

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric.

What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics

Buffer Social

Twitter has recently relaunched Vine as a camera app enabling users to capture and share short-form video on the platform. Especially as almost every platform has a range of features and metrics. In this post, we’d love to help you navigate the world of social video metrics.

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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. and then applies some fancy algorithmic voo doo to arrive at a unified metric.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics?

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

In this guide, we’ll go through everything about Instagram analytics — from what metrics and insights are available to how to get all them for free to what you can do with them to boost your Instagram marketing. These metrics and insights can be obtained from Instagram’s native analytics (i.e.

Twitter Marketing: Strategies and Tips to Try Now

Sprout Social

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Successful Twitter marketing is powerful. What Makes Twitter Different. Twitter Video.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. What kind of metrics are you watchings? What kind of metrics are you watchings? What kind of metrics are you watchings?

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

6 Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Products , RSS & Feed Management.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Twitter and Guinea Pig Worry

Waxing UnLyrical

A friend, whom I have introduced to Twitter, sends me emails with questions about various Twitter tools. When someone who is starting on Twitter or doesn’t have much of a network uses them, it tells me several things about them. You can also connect with him on Twitter.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Twitter Tools.

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How To Automate Twitter Without Looking Like an Idiot

SocialFish

You: Dude, isn’t this post supposed to be about how to automate Twitter? In August 2014, I took over the Twitter account for the Chicago Chapter of the Wisconsin Alumni Association. But aren’t impressions a vanity metric? Find the RSS feeds for each source.

How to Use Twitter Analytics: The Complete Guide for Marketers

Hootsuite

Twitter’s 139 million daily active users interact with brands on the network in important ways , from retweeting your content to a broader audience to making purchases that directly impact your bottom line. Benefits of using Twitter analytics. But, my Twitter audience is 55% female.

How the Twitter Timeline Works (and 6 Simple Tactics to Increase Your Reach)

Buffer Social

We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order. Try Twitter videos.

Track the Online Metrics that Matter and Sales Isn't One of Them.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

What metrics are most helpful in measuring success and support continual improvement? ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. ” Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen.

How to Increase Your Twitter Impressions Organically

Sprout Social

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. While it’s true that engagement is extremely important, there’s another metric that goes hand in hand with it. What Are Twitter Impressions? Twitter Impressions vs. Reach.

How To: Measure Success For a Product Launch

Waxing UnLyrical

I didn’t want to only spend my days billing out client work, I needed something more creative to feed my soul and scale my business. Measurement & Metrics measuring a product launch The Savvy SoloistGuest Post by Elise Perkins.

Seven Traffic Techniques for Bloggers—and Metrics to Measure Them

ProBlogger

The thing with traffic, though, is that it’s easy to focus just on our total traffic figure, rather than considering whether the traffic we’re attracting is right for our blog , or how it affects our other metrics. Search engine optimization metrics. Subscription metrics.

How to use Twitter effectively & grow your brand

Sprout Social

Twitter is home to 330 million monthly active users. That means that if you’re not already active on Twitter, you could be missing out on some serious leads. Unfortunately, while there are many brands tweeting today, many of them don’t know how to use Twitter effectively, to help them grow their business. Scheduling tweets and making sure that you use a couple of hashtags with every post doesn’t mean that you’re a master of Twitter.

How I’m cheating on Twitter

Josh S Peters

A while ago I created the Twitter account SMFeeds to constantly feed me, and anyone else who cared, posts from what I consider to be the best social media blogs on the web. It’s free because it places an ad for itself in your Twitter stream 3x a day. The Metrics.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Follow him on Twitter. So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). Although, of course, I found this post through Twitter.

How to Analyze Twitter Followers Effectively

Sprout Social

To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers.

Monday Roundup: the Measurati Meet #measurePR

Waxing UnLyrical

Why: “So instead of using the notion of Social Credit Score to define us, we used it to define what we’re NOT: we’re not in the business of oversimplifying to feed into a hype. Twitter Facebook Google+ LinkedIn Monday Roundup: the Measurati Meet #measurePR.

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

So I’ve been curious to see how their Twitter press release service would do. Releases are posted on their press release page (and in its RSS feed) and tweeted via @muckrack , which currently has 5k+ followers. so that the metrics will be open and verified by a third party.

The Twitter Best Practices Handbook

Sprout Social

With a limitation of 140 characters, Twitter instills users to be creative and succinct with social media. Following the most essential Twitter best practices can make you more visible to your customers. Going into Twitter blindly as a marketer can lead to time-wasting efforts that don’t bring real results like traffic and faster customer support. Use the buttons below to jump to each Twitter best practice: Or jump to the Twitter best practices infographic.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. The best tools to discover the best Twitter stats. Here are my go-to Twitter reporting tools. Twitter’s analytics dashboard.

Don’t Settle For Social Stats, Get Customer Insights

Convince & Convert

The RSS feed is: Click to read more » Social Pros Podcast conversation marketing edgerank facebook netbase social media insight social media listening Social Media Marketing social media metrics social media monitoring social media research Social Pros twitter

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Mistake Math – Why We’re Valuing Facebook Fans All Wrong

Convince & Convert

Brands are shouting from the rooftops about how many Facebook fans they have – and the number of “likes&# does help you spread your message through the news feeds of your fans (more on that tomorrow). Tweet Part 2 of a 3-Part Rant.

5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. million followers on Twitter, most of which were bots and fake accounts ?

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter.

Digital Sharecropping – Why Most Facebook Customization is Wasted Effort

Convince & Convert

After that, all touch points between the brand and the fan are conducted in the Facebook News Feed. of all comments on his client’s status updates come from within the News Feed, not on the Wall of the page. Beyond that, all my interactions occur in the News Feed.

Day 19 of My Facebook and Twitter Sabbatical

Ari Herzog

It’s been 19 days since I announced and began an indefinite break from Twitter and Facebook. Please note that while I’ve broken up with Twitter in the past, I’d never spent time away from Facebook purposefully. I’ve tweeted and facebooked under the agency’s name, but in my mind my sabbatical has remained true for I haven’t updated my own feeds. Related posts: Bye Bye Facebook, Bye Bye Twitter. Productivity Facebook Twitter