Small Business Mavericks

JUNE 29, 2011

The idea is that you don’t just count people who show up on your site, in your Twitter feed, or who subscribed to your newsletter. Those are the ones who are your true actionable metrics. Therefore, it’s not a metric. Pay only for a response metric. It’s called Qualified Reach. Keep walking.

Metrics 164

Metrics Newsletter Buy Sites 164

Hootsuite

MARCH 23, 2023

But we wanted to find out if using AI actually impacts engagement and reach, specifically on Twitter. Does the Twitter algorithm penalize tweets written by AI? An AI caption writer for Instagram, Facebook, Twitter, and LinkedIn powered by ChatGPT is coming to Hootsuite. Twitter is a conversational platform. Interesting!

Twitter 75

Twitter HootSuite Comparison Metrics 75

Keyhole.co

APRIL 25, 2023

These are the traditional square photo and video posts that appear in your follower’s feeds. Instagram Stories appear at the top of the Instagram app rather than as part of someone’s feed. However, you can keep selected stories forever in your feed by using the Highlight functionality. Get started for free here.

Instagram 116

Instagram Curation Feed Feedly 116

Convince & Convert

JANUARY 11, 2011

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Sprout Social

MARCH 16, 2022

And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. If you feel overwhelmed by the dozens of video metrics out there, there’s good news—you can be choosy. Facebook video metrics to watch.

Report 123

Report Engagement Video Metrics 123

Hootsuite

JANUARY 31, 2024

Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. You’ve probably seen them in your feed already — these long-form posts can be up to 25,000 characters and can even be formatted with bold and italicized texts. Will it impact engagement?

HootSuite 78

HootSuite Metrics Engagement Feed 78

Hootsuite

AUGUST 9, 2023

Using AI to write social posts, specifically on Twitter, also begs the question: Do AI-written captions impact engagement and reach? Does the Twitter algorithm penalize tweets written by AI? Well, I’ve been on X (formerly Twitter) for more than ten years, so by this point, I should know my own audience best.

Twitter 84

Twitter HootSuite Hashtag Analytics 84

Keyhole.co

OCTOBER 27, 2022

Which Hashtag Metrics Should I Track? Which Hashtag Metrics Should I Track? What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals. Here are some hashtag metrics you can track: Posts: How many people posted with your hashtag?

Hashtag 98

Hashtag Analytics Metrics ROI 98

Ignite Social Media

JANUARY 19, 2021

While there’s a myriad of platforms one can live stream, there are six major social channels commonly used for live events: Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok. Videos may show up on a user’s news feed during and after the social media live event. Twitter Live. Facebook Live. Instagram Live.

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Eventful Social Media Notification LinkedIn 205

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brands 108

Brands How To Sentiment Metrics 108

Ignite Social Media

JUNE 14, 2023

Here are tips to make sure you can outsmart social media search and get in your audience’s feed. In a similar fashion, hashtags serve as one of the tools for organizing and categorizing content on social media platforms like Instagram, Twitter, and LinkedIn. Finding it hard to compete with social algorithm changes using hashtags?

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Hashtag Social Media Strategy UGC 152

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. This tip can give you a positive head-start that will put you at the top of the News Feed, enhancing your share rate and accessibility. Wrapping Up!

Social Media 150

Social Media Video Feed Feedly 150

Sprout Social

JULY 5, 2016

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. While it’s true that engagement is extremely important, there’s another metric that goes hand in hand with it. Before people can interact with your Tweets, they need to see them on their feed. They also Retweeted it.

Organization 92

Organization Twitter How To Hashtag 92

Sprout Social

MARCH 4, 2021

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. It helps you keep your feed fresh and engaging without stressing to create new content every time. Look at your social media metrics.

Curation 140

Curation Data Content UGC 140

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Strategy 108

Strategy Tips Twitter Marketing 108

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. That’s why likes and reactions are important metrics to consider when analyzing your content performance.

Engagement 104

Engagement Tips Loyalty Metrics 104

Convince & Convert

MARCH 4, 2010

But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

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Metrics Strategy How To Tourism 130

Sprout Social

OCTOBER 12, 2020

There are plenty of brands out there finding creative ways to stand out on social platforms, especially on Twitter. Make sure your content gets in front of the right people by targeting audiences using demographic and interest data pulled directly from platforms like Twitter. hey @duolingo , i'm coming for your ass. Consistency.

Content 143

Content Metrics UGC Conversation 143

Ari Herzog

DECEMBER 4, 2010

It’s been 19 days since I announced and began an indefinite break from Twitter and Facebook. Please note that while I’ve broken up with Twitter in the past, I’d never spent time away from Facebook purposefully. Related posts: Bye Bye Facebook, Bye Bye Twitter. Reflecting on My Twitter Sabbatical, 1 Week In.

Twitter 151

Twitter Facebook Feed Feedly 151

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you know how to generate high-converting traffic from Twitter? Do you know how to generate high-converting traffic from Twitter? (I Twitter threads.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Unmetric

JUNE 5, 2019

Users will be able to access competitive intelligence and benchmarks on five brands across three social networks – Facebook, Twitter and Instagram. Premium users will also get a feed of all competitor content within the Hootsuite platform so that they can do all of their social media management in one place.

HootSuite 122

HootSuite Press Release Social Media Management Metrics 122

Saying It Social

AUGUST 27, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing. Blog at WordPress.com.

Metrics 120

Metrics StumbleUpon Digg Reddit 120

Social Media Strategies Summit

MAY 27, 2022

Create Twitter Lists. Create Twitter lists to segment your contacts for bulk messaging or other campaigns. You’ll keep your social media feeds busy and drive traffic to your website and generate leads for your business. Track Only the Important Metrics. Turn it into social media ads or promote it via your Stories.

Social Media 179

Social Media Strategy Marketing Curation 179

Hootsuite

JUNE 16, 2021

You don’t want to overwhelm your followers or feel like you’re spamming the news feed. We’ve got all the info you need about exactly how often you should be posting to Facebook, Instagram, Twitter, and LinkedIn to really optimize your reach — without annoying your followers. On Twitter , post between 1 and 5 Tweets a day.

Social Media 145

Social Media HootSuite Statistics Template 145

Keyhole.co

MARCH 24, 2024

In short, the feed is vibrant and builds aspiration in the audience. The feed is filled with videos showcasing the unique experiences Airbnb offers, like a sleepover in the hidden library of St. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle.

Communities 59

Communities Social Media Strategy UGC 59

Hootsuite

MARCH 14, 2023

There’s a theory going around that social networks (mainly Facebook, LinkedIn, and Twitter) give preference to posts that use their native video solutions. my own social feeds) to see with my own eyes (a.k.a. Were my LinkedIn, Twitter and Facebook followers possibly confused or scared by my flurry of video-based activity?

Social Networking 97

Social Networking YouTube HootSuite URL 97

Oktopost

SEPTEMBER 28, 2020

Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed. Marketers can get bogged down and find themselves making metrics so much more complicated than they need to be. Define the metrics that matter most to your company and adapt your marketing and measurement to that.

LinkedIn 107

LinkedIn B2B How To Metrics 107

Keyhole.co

MAY 3, 2023

What metrics are most relevant to ROI will be particular to your business, but you should know what your business goals are and the path your hashtag is supposed to take to influence it. Which Hashtag Metrics Should I Track? Here are some hashtag metrics you can track: Posts: How many people posted with your hashtag?

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

MAY 14, 2020

Feed algorithms are tough to maneuver given that they’re tweaked all the time, sometimes without notice. Social media engagement is a very broad umbrella term that covers a lot of metrics. But you want the other metrics if you want to understand more of where you can improve. Set goals and define metrics.

Engagement 143

Engagement Social Media How To Metrics 143

Akamai Marketing

JULY 6, 2011

Here’s some different ways of looking at it: The care and feeding of followers and fans. Because I KNOW you still use number of followers as a success metric and because of that, you need to know who they are. Talk about making Twitter Karma work for you! Interesting question, isn’t it?

Klout 221

Klout Twitter Creative Commons Facebook 221

Buffer Social

AUGUST 8, 2019

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. Likes are the way that we measure the world’s most popular posts , they’re a core element to engagement metrics , and they’re the easiest way to react to the people we follow.

Social Media 102

Social Media Metrics Instagram Feed 102

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. Social media video marketing statistics.

Statistics 142

Statistics Social Media Video Marketing 142

Sprout Social

JUNE 17, 2020

Understand & analyze metrics. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Landscape feed. Portrait feed. Steemit: [link] Instagram: [link] Pinterest: [link] Facebook: [link] Twitter: [link]. On Twitter, you could promote it many times. Livestream.

Social Media 144

Social Media Video Strategy Film 144

Sprout Social

MAY 15, 2020

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

Industry 122

Industry Real Estate Social Media Sports 122

Pam Moore

MAY 30, 2018

Get your algorithm game face on – how are marketers adjusting to ever changing social platform algorithms such as the Facebook news feed? Importance of choosing the right metrics to measure success. Why chasing shiny objects and vanity metrics can make you fail. Don't let the social networks control where and how you focus.

Social Media 157

Social Media Authentication Metrics Feed 157

Josh S Peters

JANUARY 20, 2011

It’s the reason why Twitter numbers mean nothing , it’s why you can’t just look at someone’s account and say “wow, they’re doing great!&# , and it’s why you should be suspicious if an agency or consultant you’ve hired shows explosive growth for no real reason. The Metrics.

Twitter 125

Twitter System Consultant Metrics 125

Ari Herzog

JANUARY 13, 2014

As of this moment in time, 9 people shared it on Facebook, 46 shared it on Twitter, 10 shared it on Google+, and 3 shared it on LinkedIn. Related Stories 19 Twitter Best Practices That Show the Real You 3 Steps to Publish a Blog Post Blog Visits Increase Despite No Tweeting. Media Strategy blogging metrics'

Syndication 169

Syndication Meeting Metrics LinkedIn 169