Waxing UnLyrical

JANUARY 24, 2011

Examples of sites using Mobify include Boing Boing and A List Apart. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Mobify is hosted, but still gives site creators flexibility over mobile style-sheets to create unique designs and layouts. She lives in Takoma Park, Md.,

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Waxing UnLyrical

OCTOBER 19, 2010

For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. She lives in Takoma Park, Md, with her husband and two young sons. You can catch up with her on Twitter or by e-mail. These fine folk did: Jan.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

FEBRUARY 1, 2011

As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Or directly here: See you then! Head shot courtesy Seth Duncan Thanks so much for stopping by WUL!

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. This post is a great example of a charitable endeavor that is also concrete, as opposed to cosmetic.

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Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. Theory is all very well, they (you) said. These fine folk did: Jan.

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Postrank Campaign Tourism Social Media 151

Almost Savvy

AUGUST 3, 2009

While I imagine that this attitude makes the local board of tourism very happy, is there really any place where we can do whatever we want and be assured that no one will know about it? If you enjoyed this post, make sure you subscribe to my RSS feed ! For these scantily-clad partiers, there are photos to think about, lots of photos.

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Reputation How To LinkedIn Lijit 191

Waxing UnLyrical

OCTOBER 27, 2010

I can go into other examples, but… you get the point. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Heres another example: you can always tell the seasoned actors on sitcoms that are taped before a live studio audience. Thanks so much for stopping by WUL!

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. Someone sitting in Brazil, for example, likely won’t randomly search out our institution. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Perfect example of that. Content reach New audiences mean new opportunities.

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Project How To Class Posterous 170

Waxing UnLyrical

OCTOBER 6, 2010

Using Jimi Hendrix as an example would get ME revved up. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Quite frankly, it got me a little nervous presenting this information in that kind of way. But my experience and instincts told me three things: 1. And it paid off.

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Class Postrank Comments Tourism 182

Waxing UnLyrical

JANUARY 3, 2011

I’m a poor example, but every time I did this, I felt much better. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Hopefully all will go well with your new employer; but if it doesn’t, you don’t want to have to start from scratch. Make sure you take lunch breaks.

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Tips Class Postrank Comments 159

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. From the Edutopia article: “For example, when I’m teaching integers, I don’t teach the kids the rules for adding and subtracting integers. When it comes to blogging, anyone can compile data and churn out a post.

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Waxing UnLyrical

DECEMBER 14, 2010

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page. Can you help me tie my shoelaces?” That sort of creativity gets you noticed.

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Waxing UnLyrical

NOVEMBER 10, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. For example, my post on the Gap logo thing. Im building a network and community AND learning new tricks that make me a better professional, makes my time well spent. Regardless, thanks for visiting! These fine folk did: Jan.

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Waxing UnLyrical

NOVEMBER 4, 2010

For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Click on the “404 Template&# link on the right (it’ll have “404.php&#

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Class Tumblr Template Templates 241

Waxing UnLyrical

DECEMBER 21, 2010

It really is a community. I think what delights me most about Amplify is that there really is a community sense to it. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Try as I might to get people to comment on this blog, for example, I cant really force them to.

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

DECEMBER 4, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Its really sad that the campaign is taking such flack (rightly so), when it could, instead, have become as an example of what do when embarking on a social media-driven campaign. Lead by example. Thanks so much for stopping by WUL!

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Class Campaign Klout Influencer 233

Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service.

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Social Media Tourism Blogger Upcoming 40

Bare Feet Studios

JULY 8, 2009

Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I There’s an example here.

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Social Media Astroturfing Wikipedia Upcoming 80

Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. To explore a different communication channel? To try to connect with those who might become part of a community? How cool are my commenters?

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. For example: Obvious: Share their content. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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List Class How To Comments 161

Bare Feet Studios

SEPTEMBER 8, 2010

Here are a few examples inspiring me today: 1. Mailing a Package Becomes a Video Tutorial Shane and I are developing KnowHow Cafe , an online learning community. My example is the USPS.com website, on a Mac. Visit them to learn more here about s ubmitting your example of using word-of-mouth to build your brand – oops!

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Social Media Upcoming Conference Viddler 96

Bare Feet Studios

MARCH 1, 2009

The San Francisco Bay Area is home to the Cluetrain Manifesto and the now decade-long march toward transparency in communication and marketing. Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest.

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Tourism Campaign Sites Social Media 40

Bare Feet Studios

JULY 16, 2010

For example, free downloads) Beware of perfectionism – though do put some effort into making your music come from your heart. Use the podsafe music communities to share your music with podcasters. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed.

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Social Media Upcoming Conference Viddler 88

Waxing UnLyrical

DECEMBER 6, 2010

For example, are you responding to other people’s tweets with your own thoughts on a particular issue? And more important, are you SHARING other people’s status updates with your community? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Or other blogs? These fine folk did: Jan.

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Bare Feet Studios

APRIL 14, 2009

She is a great example of someone who not only shares her knowledge but her network too. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. A colleague and friend of mine, Toby Bloomberg, is writing a “Tweet-Book&# on Social Media Marketing.

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Video Upcoming Conference Viddler 40

Bare Feet Studios

OCTOBER 6, 2008

Viddler.com – great for building communities and groups, embedded comments travel with the episodes; developing B2B features and services You can also do web cam recording right in to the browser at Viddler too. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed.

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Overview Video Viddler Conference 40

Bare Feet Studios

AUGUST 27, 2008

(Dan Zelikman of StarrTech Interactive Nadine Kam of Honolulu Star-Bulletin and Mary Fasteneau of StarrTech Interactive ) Twitter negative incentive: U-haul and Exxon Mobile positive examples: I connected Robyn Levin to Guy Kawasaki then she referred me to eTourism Summit. Neenz is now chief evangelist for Alltop.

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Upcoming Flickr Conference Alltop 40

Bare Feet Studios

FEBRUARY 9, 2009

Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. For example: Stock photography pricing is often determined by how the image will be used, where it’s used and for how long. Other times the pricing is determined by the size of the client.

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Price iPhone Upcoming Instant Messaging 40

Waxing UnLyrical

NOVEMBER 21, 2010

John sets a beautiful example. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. Why: Ever wanted to tell you-know-who where to get off?

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Postrank Conference Tourism Analytics 119

Waxing UnLyrical

NOVEMBER 18, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. It requires that researchers identify the types of categories and themes that they want to track to start, and they feed the model examples of that content (e.g., Seth received a B.A. in psychology from Reed College, an M.A.

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. I wrote a post recently with a few examples of requests Ive heard from clients / prospective clients (at [link] if youd like to read).

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Class Press Release Flickr Comments 279

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. So they were personally connected to the experience, the foods they had missed and the Sainsburys brand.

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Waxing UnLyrical

SEPTEMBER 4, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. For example, I love nature. So as you head into your Labor Day weekend, please ask yourself: are you happy? My wish for you is that you are. Thanks so much for stopping by WUL! Regardless, thanks for visiting! These fine folk did: Jan.

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Class Comments Twitter Postrank 189

Waxing UnLyrical

DECEMBER 2, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Doesnt mean you cant show some style and personality, but the example you gave me just seemed too hyped, arrogant and well, business barf hyperbole. #5 Regardless, thanks for visiting! 5 Being smarter. These fine folk did: Jan.

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Class Applications Creative Commons Organization 208

Bare Feet Studios

APRIL 6, 2009

This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human traits. “Whaaat?&# That’s right. Their fans are further rewarded by telling their friends.

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Price Discount Upcoming Tourism 40

Bare Feet Studios

DECEMBER 29, 2008

To me, an outside observer, they have treated it as a sales platform though positioned it as a community forum. Yet here is how the local affiliate site defines its service on the community site, when talking to the users: WOMF is about you. How Does WOMF Rate? Your experiences, your opinions and your expertise.

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Forums Advertising Sites Upcoming 40