Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. to increase visibility in the online community. Example Social Media / Online Marketing Strategies Based on Industry. Be sure to stay in touch with the community.

Industry 231

Industry Real Estate Social Media Travel 231

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. This AI program is a great example of how modern technology can bring a brand close to consumers. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products.

UGC 59

UGC Brands Apparel Content 59

Sprout Social

SEPTEMBER 12, 2022

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. The agencies in our Agency Partner Directory , for example, use Sprout Social to power publishing, reporting and more for their clients. Drop & Hook. Headquarters location: Maplewood, New Jersey, US.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Here are seven examples of successful user-generated content campaigns. Tourism Australia.

Campaign 43

Campaign UGC Content Tourism 43

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Instagram benchmarks.

Industry 123

Industry Real Estate Social Media Sports 123

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Have any questions?

News 274

News Google SEO Postrank 274

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I’m pleased to tell you that I did, indeed, go eat a dosa that day. I’ve used it to find sources and new handbags. Wanna Subscribe?

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162

Absolute PA

JANUARY 27, 2012

This includes producers of fantastic local and artisan foods , owners of farm shops and the ever popular farmer’s markets , parks and ‘ pick your own ‘ farms who offer great family days out. It’s worth over £2 billion a year adding valuable skills and jobs to rural communities.

Eventful 60

Eventful Travel Tourism Retail 60

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. CommAMMO There surely are good reasons to build a FB community, even if only marketing-related. But Marketing and PR are not the same! mikedonatello: In fact, PR is an element of marketing, not a separate animal.

ROI 173

ROI Metrics Tourism Reputation 173

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JANUARY 9, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Finding Comfort January 9th, 2011 Tweet From start to finish As tends to happen, what one thinks one will do can be quite different from start and intent to finish and result. Wanna Subscribe?

Postrank 105

Postrank Tourism WordPress Blogroll 105

Waxing UnLyrical

FEBRUARY 1, 2011

As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes. Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Finally, what are some cost-effective ways of correlating outputs to outcomes?

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. This post is a great example of a charitable endeavor that is also concrete, as opposed to cosmetic.

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO!

Postrank 151

Postrank Campaign Tourism Social Media 151

Buffer Social

OCTOBER 27, 2016

Learning how to repost on Instagram is the key to taking your marketing strategy on the photo-sharing platform to the next level. Be sure to credit the original sharer of the image within your caption and tag their account using their Instagram handle (@buffer, for example). Acknowledge and share content from community members.

Instagram 40

Instagram Content Hashtag Notification 40

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. Someone sitting in Brazil, for example, likely won’t randomly search out our institution. Perfect example of that. ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine.

Project 170

Project How To Class Posterous 170

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Waxing UnLyrical

OCTOBER 27, 2010

I can go into other examples, but… you get the point. Heres another example: you can always tell the seasoned actors on sitcoms that are taped before a live studio audience. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Class 179

Class Creative Commons Postrank Flickr 179

Sprout Social

MAY 8, 2023

With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. Businesses on LinkedIn are finding new ways to generate leads, find co-marketing partners, highlight company culture and attract talent. What are the best times to post on LinkedIn by industry? and at 6 p.m.

LinkedIn 109

LinkedIn Tourism Travel Education 109

Waxing UnLyrical

OCTOBER 6, 2010

Using Jimi Hendrix as an example would get ME revved up. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Quite frankly, it got me a little nervous presenting this information in that kind of way. But my experience and instincts told me three things: 1. And it paid off.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. From the Edutopia article: “For example, when I’m teaching integers, I don’t teach the kids the rules for adding and subtracting integers. Creativity, for them, is an afterthought. Image: Stuart Caie via Flickr, CC 2.0

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

JANUARY 3, 2011

I’m a poor example, but every time I did this, I felt much better. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Hopefully all will go well with your new employer; but if it doesn’t, you don’t want to have to start from scratch. Wanna Subscribe?

Tips 159

Tips Class Postrank Comments 159

Waxing UnLyrical

DECEMBER 14, 2010

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page. Can you help me tie my shoelaces?” That sort of creativity gets you noticed.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

NOVEMBER 10, 2010

For example, my post on the Gap logo thing. Im building a network and community AND learning new tricks that make me a better professional, makes my time well spent. For example, had an college classmate catch a blog post I shared on LinkedIn, recommended it to a PR association and voila, I got a speaking gig. Wanna Subscribe?

Class 226

Class Blogosphere Blogger Creative Commons 226

Writtent Blog

MAY 15, 2021

In another example, an SPA is often required during a transaction in which one business is acquiring another. For example, for categorical outcomes a different version of Kendall’s tau, known as Kendall’s tau b can be used for assessing correlation and Kappa can be used for assessing agreement.[7] Still confused?

Insurance 40

Insurance Policies Company Publishing 40

Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. This was a low-risk venture and hopefully a terrific learning opportunity for people new to social web marketing.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Waxing UnLyrical

NOVEMBER 4, 2010

For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? php&# underneath it), and pull out your magnifying glass.

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

DECEMBER 21, 2010

It really is a community. I think what delights me most about Amplify is that there really is a community sense to it. Ive only been active for a few weeks but find it is still a community that fosters interactions amongst a wide assortment of individuals who bring different backgrounds and experiences to share with one another.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. To explore a different communication channel? To try to connect with those who might become part of a community? Do you know me better?

Social Media 224

Social Media Class Creative Commons Flickr 224

Social Media Strategies Summit

NOVEMBER 18, 2022

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers. Image source. Ask For Help.

Content 163

Content Campaign Team Banking 163

Bare Feet Studios

SEPTEMBER 8, 2010

But then we get bogged down with hiring and firing, taxes, government regulations, market share, and all matter of other requirements that for many of us are no. Here are a few examples inspiring me today: 1. But now, we have the power of the internet and word-of-mouth marketing by consumers, to consumers, for consumers.

Social Media 96

Social Media Upcoming Conference Viddler 96

Bare Feet Studios

MARCH 1, 2009

The San Francisco Bay Area is home to the Cluetrain Manifesto and the now decade-long march toward transparency in communication and marketing. Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest.

Tourism 40

Tourism Campaign Sites Social Media 40