STUDY: The Business Impact of Online Communities
MARCH 6, 2017
How do organizations track the impact of their online communities? How do they link the community to competitive advantage? Communities are organizational orchestras, and marketing is the conductor. Align community with member retention programs.
How to Build a Community that Thrives
FEBRUARY 26, 2015
We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community.
Download Welcome to the Fifth Estate
APRIL 29, 2013
Please feel free to download the book here. The first chapter details the media theories driving social networks and communities online. Welcome to the Fifth Estate by Geoff Livingston. It almost been two years since my second book Welcome to the Fifth Estate was published.
Riff App: Build Community and Have Fun
APRIL 8, 2015
Digging into your customer stories, employee stories, community stories. UGC brings communities together , it makes people part of what you are doing and pulls them into the story. The post Riff App: Build Community and Have Fun appeared first on Spin Sucks.
The Case for Building a Fiercely Loyal Community
APRIL 30, 2012
Based in Birmingham, Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline business presence. So there you are: five ROI’s of a Fiercely Loyal Community.
Building Community with MarketMeSuite
OCTOBER 19, 2011
I spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. If we break it down in terms of building community, it would look something like this: Listen. If you want to check it out, you can download it here.
Calling all online community software vendors
OCTOBER 6, 2015
Is your community software company serious about the association market? Well, here’s the perfect opportunity to raise awareness about your community platform among association executives. Download the 2015 guide to get a sense for what it’s all about.
I Brainstormed 180 Blog Post Ideas for You [Free Download]
MARCH 22, 2016
Initially I was going to just send the list on to my blogger friend but as I looked at it I realised many of them would be useful for the ProBlogger community to use not only as blog post prompts but also as prompts for podcasts, videos, live-streaming and many other kinds of content.
[Cool Social Tools] Hot Online Community Platforms for 2015
DECEMBER 18, 2014
Guest post by Teri Carden and Ben Martin of Online Community Results. And associations need to do if it they’re shopping around for an online community platform. HigherLogic : This online community vendor is the market-share leader in the association and nonprofit space.
Get your Online Community Software Selection Guide!
OCTOBER 30, 2013
Remember the white paper we produced in 2009 that included a comparison of private online community vendors? I’m constantly asked questions about where to start and who the online community players are. Featured From the Trenches Industry Insider Open Community
Join the @SocialEmployee Revolution! Start by Downloading Chapter 3 Now! #IBM #Cisco #SouthwestAir
Blue Focus Marketing
JULY 17, 2013
At its heart, The Social Employee is about community, that’s why we’re asking you to help us spread the word. Share The Social Employee with your communities on Twitter, Google+, and LinkedIn. Branding from the Inside Out! Join the Revolution Now!
2016 State of Community Management Survey – We need YOU
FEBRUARY 25, 2016
The Community Roundtable have launched their annual State of Community Management research survey. Download last year’s SOCM here. TheCR is looking for inputs from customer- and market-facing community programs as well as employee-facing community programs.
#measurePR: Learning From the Community
NOVEMBER 16, 2011
Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. With no agenda and no guest, we ended up having what I called a “fireside” or community chat. If you download the transcript of #measurePR, the Nov.
Ready to Grow ROI? Online Communities Can Help You Generate New Revenue Streams
JUNE 3, 2015
Resource: Case studies on how to leverage your online community to find untapped revenue sources. Online communities are inherently useful outlets for growth and increased revenue. says Ben Martin, CAE, from Online Community Results.
Get Open Community on Audible
JUNE 19, 2013
Open Community is now on Audible! We have FIVE DOWNLOAD CODES AVAILABLE - all you need to do is drop us a comment below. Just answer any of these questions: How has the growth of online community changed the way you work today? Is community management part of your job?
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. socialmedia longtailseo communities
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class.
The New Competition: For-Profit Communities with Deep Pockets
MAY 11, 2014
I pulled up an old file with random notes about online communities and started researching. Something big is happening in the world of professional communities – the world that associations are used to dominating – and I can’t ignore it. Meet the cast of new community players.
A Community of Practice Is More Than a Website
Social Media Strategery
OCTOBER 31, 2011
A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger , a group of people who share an interest, a craft, and/or a profession. Over the last year or so, the term communities of practice has entered the social media buzzword lexicon along with virtual collaboration, engagement, platforms, and Enterprise 2.0. Sounds like we might already be members of dozens of communities of practice – at work, at church, at school, etc.
The 2013 State of Community Management Survey
MARCH 19, 2013
Each year, The Community Roundtable , a peer network of social business professionals (I’m a member), does a really great report on the state of community management. What difference does community management make? How big should I expect my community program budget to be?
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
Commonly referred to as the “Community Manager, these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager?
Interview with Community Manager: Ben Martin
Social Media Citizens
MARCH 13, 2012
Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. G: How did you build your experience as community manager? G: What are your top resources for community management?
8 Steps to Building Your Blog Into a Community
MAY 31, 2013
All successful blogs are communities and if you want to turn your blog into something special, something that will grant you financial freedom, and something that will help countless people then you must create a community out of your blog.
How to Leverage a Community of Passionate Fans
Convince & Convert
MARCH 15, 2013
Click the play button to listen here: Download the audio file: [link]. This has helped the Garmin brand become an educational powerhouse across communities and industries. Jake Jacobson, Garmin @jakesjournal.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Build Community In my office, we have what we call “the Facebook question of the week.” Did they download a white paper?
Community Building Through Innovative Conferences
Convince & Convert
OCTOBER 12, 2012
Click the play button to listen here: Download the audio file: [link]. Jason Keath, Social Fresh @jasonkeath. Jason Keath of Social Fresh joins the Social Pros Podcast this week to tell us about the blooming success of Social Fresh and how to run a more efficient, interesting conference.
Open community and clarity over control: American Nurses Association
MAY 6, 2011
If you are interested in participating in this review please download the document and submit your comments via the online form below by 5:00pm EDT on June 9, 2011. Association Case Studies Open CommunityHow awesome is this!
A Brief Introduction to The New Community Rules: Marketing on the.
Techipedia: Tamar Weinberg
JULY 15, 2009
The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. …and more The New Community Rules will serve the needs of the one-man business to the corporate entity looking to understand the fast-changing nature of social media as they look to market their products and formulate strategy.
Tactical Tips for Building an Online Community
AUGUST 2, 2011
Here are just a few social media nuts and bolts that keep the Tripawds Blogs community together. How to build community on membership sites. Example: Tripawds followers will find weekly posts in separate blogs for Gear, Gifts, Nutrition, Downloads, and Amazon Reviews.
Resources for Small Staff Associations
APRIL 20, 2016
Also has a downloadable version. Gimp and Paint.net are downloads that are both widely recommended as free Photoshop alternatives. Campaign Monitor template builder is a free tool that lets you create and download html email templates.
Getting to the bottom of community management
MARCH 25, 2013
This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Social/community team size – we all want more help, but how large are most community/social teams?
Monitor Your Brand’s Instagram Activity with New Reporting Tool
AUGUST 27, 2012
This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to better reach your potential community within the mobile app’s 80 million users.
How to Build Community for Niche Site Success
JULY 21, 2011
But then again, I never expected the little website I created to keep friends and family informed about Jerry’s progress to become the largest online community for canine amputees and their people either. The network creates community. Building a community of support.
New Downloadable Guide Helps You Rock Video Marketing
OCTOBER 15, 2012
To improve branding, you either need to create an engaging ad for your company/service/blog, build several creative pieces that will generate buzz as a consequence of the creative value, or create informational content valuable to your target community, such as tutorials. For more information and resources, download the PDF video marketing guide. This is a guest post by Adria Saracino.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Lisa Peyton highlights three examples of successful Google+ brand pages such as the NASA page , where “The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters.
Quit Renting Your Audience in Social Media
Convince & Convert
APRIL 21, 2015
Smart companies are now using leased social communities (Facebook, Twitter, Instagram, et al) to drive participation in owned social communities. Please enjoy, and feel free to download this file.
5 Helpful Tips for Planning Your Next Facebook Live
Ignite Social Media
OCTOBER 5, 2016
Pro-tip: While you can use the regular Facebook app to stream Facebook Live from your personal account, you’ll need to download the Facebook Pages Manager app to stream from your brand’s account. Download Facebook Pages Manager for iOS and Android.
Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast
MARCH 17, 2017
Download this free white paper and then take a listen to this episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. How to Tap into the Power of the OPC – Other People’s Content & Community.
How Book of the Month Club Is Building a Vibrant Community on Instagram
JUNE 20, 2016
10 Tips for Increasing Brand Engagement on Instagram Download. Here are the strategies that Book of the Month Club has used its 268 posts in 2016 to reach 38,000 followers and plant the seeds of a vibrant reading community on Instagram with172% in engagement as a percentage of followers. .