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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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What’s next? 8 career paths for social media managers

Sprout Social

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Community management. Communities aren’t limited to only your customers, either.

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YouTube 101: What Every Smart Social Media Manager Needs to Know

agora pulse

When most social media managers think about social media marketing, they focus on Facebook, Instagram, Twitter, and maybe even Pinterest. YouTube is the leading platform for long-form content, even with other platforms trying to catch up. Users go to the platform specifically to watch long-form content.

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27 essential social media manager interview questions (and answers)

Sprout Social

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

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How to Create & Manage an Effective Content Calendar in Higher Ed

Social Media Strategies Summit

There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts. Image source.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Provide value with no strings attached It may seem paradoxical, but you can make leads more inclined to spend their money on your products by giving away valuable content and resources for free. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.

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Sprout on Sprout: How to create your own social media video template

Sprout Social

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. At Sprout, we use a video production template to help us scale our content.