Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Stay tuned on the latest social trends to forge real business impact into your marketing strategy.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning.

Analytics 85

Analytics Conversation Brands Sentiment 85

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. This can reveal deeper insights beyond simple sentiment polarity.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

AUGUST 17, 2021

Need insight into an emerging trend? Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . Do you have burning market research questions?

Questions 119

Questions Sentiment Meme Trends 119

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

Retail 104

Retail Trends Fashion Marketing 104

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. A brand that received emphatic praise was Chewy, the beloved pet food and products company.

Report 66

Report Atlassian Brands Sentiment 66

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

AUGUST 2, 2023

Through those relationships, I noticed a trend: founders of startups are no different than anyone else. I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. ExplodingIdeas.co

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Sentiment and conversation trends matter. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Convince & Convert

OCTOBER 30, 2017

Industry terms and trends: 61%. Company’s name: 55%. Company’s executives: 44%. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. Industry Terms and Trends. Company Name.

Brands 194

Brands Sentiment Influencer Survey 194

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt.

Wireless 292

Wireless Klout Module Directory 292

Hootsuite

MAY 21, 2020

General trends that apply to your industry. Once you start collecting this valuable data, you can use it to look for trends and insights. Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or other relevant topics. Mentions of your competitors. Google Alerts. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

DECEMBER 29, 2022

Trends don’t last a lifetime, but our gear does and so do the memories you make in it. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. If sentiment is trending up or down. ♬ original sound – ?️atagonia

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. As tempting as it is to hop on a trend, especially one that’s gaining momentum quickly, effective newsjacking calls for a surprising amount of patience and selectivity.

Content 130

Content Trends How To Exercises 130

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Cheyanne explains, “Stay on top of trends within your community.

Social Media 110

Social Media Insurance ROI Meme 110

Ignite Social Media

AUGUST 23, 2016

Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? How old is the trend?

Trends 60

Trends Social Media Brands Hashtag 60

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. We know the saying, “All PR is good PR.”

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128

Skills Sentiment Team Press Release 128

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. Over the past year, social media managers have had to analyze trends in real-time to maintain brand relevance.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. For brands, hashtags can help social marketers reach niche audiences and build community.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

Reddit 100

Reddit Brands Meme Forums 100

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Current trends and opportunities with users. Confusions or issues with the rebrand.

Twitter 78

Twitter Social Media Sentiment Reddit 78

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Predict trends on any channel. Conclude with your team’s commentary, including wins, losses, trends to focus on, and problem areas to address. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

APRIL 12, 2023

For example, a company running a holiday sale might use the hashtag #holidaydeals or #blackfriday to promote their campaign. Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. But don’t jump with excitement just yet.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health.

Influencer 113

Influencer Tools Marketing Software 113

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100