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Everything you need to know about Messaging for Pages

Oktopost

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62
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Identify and quickly assist your audience with Sprout Social’s CRM and help desk integrations

Sprout Social

Sprout’s new integration with Microsoft Dynamics 365 rounds out a suite of existing CRM and help desk integrations with HubSpot and Zendesk to help you deliver a unified experience across every interaction. Forward incoming social messages to customer support teams through Zendesk or Hubspot Service Hub to generate automatic service tickets.

Hubspot 103
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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. Sure, new products are exciting.

Examples 177
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

The micro influencer is often more motivated to share knowledge and relevant information with their community. Consider STEM professionals, who regularly share issues and wins in forums with their tribe. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. The Case for the Micro Influencer Dance.

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3 Social Media Executives Reveal How to Build a Career in Social

Buffer Social

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

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Conversational marketing: What it means for your social media strategy

Sprout Social

They long for the days when a person was available to answer questions and solve issues in real-time. Relying on one-way communication channels like lead capture forms won’t cut it. Or help a customer with technical issues who mentioned you in a Tweet find the resources they need. And that includes your customers.

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Why lifecycle marketing matters for your social team

Sprout Social

While social media tends to capture new minds early in learning about a company, lifecycle marketing (also known as retention, growth or customer journey marketing) focuses more on people who are already registered for and using a product or service. Both teams want the company to succeed. Lifecycle marketing. Repurposing content.

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