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Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Create content on your channels that is centered around capturing UGC for your brand and once you have a library to pick from, it quickly becomes the key to any integrated content marketing strategy. Through community insights and social listening, we found our #client Outer Banks of NC has a strong and passionate community.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

What is the function of corporate communication? The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve. As companies switch to hybrid work models, effective internal communication is essential now more than ever. Some companies, like QAD Inc.,

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10 clever ways to improve your Glassdoor presence using Sprout Social

Sprout Social

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. Regularly monitor Glassdoor company reviews. Reading Glassdoor reviews is mutually beneficial for both job seekers and companies.

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6 Instagram Contest Ideas For Your Next Giveaway

Keyhole.co

This can build a library of UGC assets and accelerate your marketing efforts. Draft contest rules: Decide on the guidelines of the contest. Track the entries: Monitor all the entries to ensure that participants follow the guidelines. Pro tip: Ensure you abide by Instagram’s guidelines for promotional giveaway contests.

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How to Work With the TikTok Algorithm in 2023

Buffer Social

Incorporate trending audio from the TikTok Audio Library ( this user has a great video on finding evergreen sounds to use). For more robust editing options, use CapCut , which is owned by TikTok’s parent company Bytedance. You want to be recognizable as part of the TikTok community but also offer something fresh and unique.

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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

Or, it can mean that employees share the company culture online. An employee advocacy program provides guidelines, resources, and rewards. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. Nearly three-quarters expect the company culture to be “values-driven and inclusive.”

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

SLA Community. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. UserID Password.

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