Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. to increase visibility in the online community. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. What’s your goal?

Industry 231

Industry Real Estate Social Media Travel 231

Laurel Papworth

JUNE 22, 2010

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Well, what if you manage PR for a cosmetic company? How does it work?

Communities 78

Communities Social Media Web 2.0 Social Networking 78

Buzz Marketing for Technology

OCTOBER 4, 2008

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. As long as we persist in seeing Web 2.0 through the lens of Web 1.0, Companies that didnâ??t

Project 265

Project Web 2.0 Module Wiki 265

The Marketing Blog

JULY 30, 2007

The other day I was doing a bit of search (organic search) for a cheap, reliable, quality (wow i.e. quite a bit) web-hosting provider. Did a bit of research, read some e-mails in my discussion group, talked to a couple of net experts ( not geeks but domain pros). The scope of my blog-posts span across the Enterprise 2.0

Hosting 100

Hosting Company Web 2.0 Startup 100

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 ‘Facebook’ being a closed platform the community considers it as a friend focussed channel. In that poll there were 5000 + votes with the community voting in favor of Facebook.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The solution has been created by a London based web-development company for further inputs you can read their detailed blog-post.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

The Marketing Blog

FEBRUARY 4, 2010

Home About In the Media Enterprise 2.0 53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! The scope of my blog-posts span across the Enterprise 2.0

Social Media 138

Social Media Web 2.0 Startup Flickr 138

Buzz Marketing for Technology

JUNE 27, 2008

Favorites & Groups. Knowledge Worker 2.0 - Power to the people. Add to groups/events. Groups/Events. entreprise 2.0. Web 2.0 @ Work. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

The Marketing Blog

AUGUST 3, 2010

With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort. its nice information.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Koka Sexton

MAY 14, 2011

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Online Community Guidelines. Greteman Group.

Policies 111

Policies Social Media Examples Liveworld 111

Buzz Marketing for Technology

JULY 9, 2008

Another article indicates that Web 2.0 are best suited to small and medium sized companies because of cost as long as the technology is "simple" (I think the term "user-friendly" is more suitable as simple is not necessarily simpler for the user to use). A contributer to the FT article noted "the Web 2.0

Skills 100

Skills Web 2.0 Journal Wiki 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzz Marketing for Technology

JULY 16, 2008

While many businesses want a sense of independence and creativity, what they chose was a person that fit the company personality (conformity). Quoting Alan Bennett, Stern says that most companies have the attitude "I am all in favour of free expression provided it is kept rigidly under control." Corporate Policies on Web 2.0.

Web 2.0 100

Web 2.0 Wiki Skills Directory 100

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Buzz Marketing for Technology

JUNE 27, 2008

Something else with this group--they are not looking for the BEST tool or process as much as the "good enough" solution. June 25, 2008 in knowledge management , knowledge sharing , professional development , Web 2.0 | Permalink. |. This weeks Web 2.0 Thanks especially to Ines who sent me several Web 2.0

Project 234

Project Web 2.0 Wiki Flickr 234

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Not only Moneysaver, but other companies are also trying to utilize SMS, Bluetooth, mobile websites, to cost effectively reach customers. The scope of my blog-posts span across the Enterprise 2.0

Startup 109

Startup Web 2.0 SMS Proposal 109

The Marketing Blog

SEPTEMBER 28, 2009

The idea is not to create a feeling of competition but a strong group which can collectively spread social media usage in India. I work at Miracle Technologies, a webdesign company based in Chandigarh, India, and we also use Twitter, Facebook, and LinkedIn to promote our brand and get in touch with our clients. What am I missing?

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Buzz Marketing for Technology

NOVEMBER 10, 2008

At the beginning of the program they were breaking ground – now it's seems like a “sea of Pink” – So welcome to Web 2.0 Billy Ray Cyrus – tapped into a whole group of country music fans. it's no longer about pushing information out – it's about consumers generating conversations.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting. Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Buzz Marketing for Technology

JUNE 27, 2008

Labels: group communication , new communication technology skills , organizational structure , WorkLiteracy. Corporate Policies on Web 2.0. Depth of learning, communication, and "connecting" Bad Course on Instructional Design : eLearning Tec. and community building. Posted by V Yonkers.

Module 100

Module Web 2.0 Skills Wiki 100

The Marketing Blog

JULY 31, 2007

Popular MBA discussion groups like pagal guy , cool-avenues , job forums, web directories , scripts and other talks are still pretty much a part of traditional discussion forums. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Hosting 100

Hosting Forums Web 2.0 Startup 100

The Marketing Blog

NOVEMBER 25, 2007

Really great to see an Indian company using my favorite platform As far as the blog is concerned I’d personally love to see more stories behind the development of these two fantastic products ‘Bikers’ and ‘NEONDISC’ The Flickr stream has the entire collection of Eyegear and Watches. traits in media.fastrack.in

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Use the groups features and find groups where you might want to contribute. I blend emerging tech knowledge with enterprise culture understanding.

LinkedIn 279

LinkedIn Badge Project Comments 279

The Marketing Blog

JUNE 22, 2008

Founder The founder of the company is Ajit Nawalkha, a 24 yr old graduate ! Wanting to start something of own, convinced some investors and went on creating a team and the company. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 Distinct Features.

Startup 100

Startup Web 2.0 CPM CPC 100

The Marketing Blog

OCTOBER 31, 2007

Reply daksh November 2, 2007 at 6:43 am Yeh that’s correct however the new grouping feature is bound to change that. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

LinkedIn 100

LinkedIn Web 2.0 Facebook Startup 100

Buzz Marketing for Technology

JULY 28, 2008

. · Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. Communities. Enterprise 2.0. Web Commuting. Communities. Enterprise 2.0. Web Commuting. Celine Roque. Shiv Singh. Contributor Emeriti. Russell Shaw. Categories. AppGap Tips. Collaboration.

Organization 100

Organization Review Web 2.0 Tools 100

Buzz Marketing for Technology

AUGUST 5, 2008

Tony and Michelles comment on my blog about "simplifying" a framework to make it accessible reminded me of the comments members of a group of researchers I belong to are always saying about my models/frameworks: They are very complex. Corporate Policies on Web 2.0. and community building. Group communication and the wiki.

Skills 100

Skills Web 2.0 Knowledge Base Community building 100

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). link] Thanks again.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Buzz Marketing for Technology

OCTOBER 13, 2008

On the web, those whose success is built on people finding them are very good at maintaining their profiles. Inside a company, same rules apply. Out on the Web, there are individuals who have successfully built up a following of ten of thousands of individuals on Twitter and on their blogs. s Companies to Watch.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Laurel Papworth

FEBRUARY 11, 2010

And when it comes to journoggers, I am not talking about Mia Freedman (mammamia) or Renai LeMay who are immersed in the community, not scurrying around the edges looking for “linkbait&# (stories that get a lot of discussion because of their controversial nature). Participating in the online community… or raiding it?

Blogosphere 80

Blogosphere Social Networking Blogger Press Release 80

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Social Media Strategery

DECEMBER 13, 2008

My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. Bryan [link] Mecredy Steve…really like the opening paragraph.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Techipedia: Tamar Weinberg

MAY 12, 2010

Calls to Action Have Benefits For starters, leveraging your primary site and email communications is by far the easiest way to reach your existing consumer base, since they are the ones that typically spend the most time visiting your site and reading the emails you send them. It’s much appreciated. It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218