Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzzlogix

JUNE 27, 2017

After all, companies routinely unveil products and services that fail to gain traction in the marketplace. As a result, businesses owners and managers can hesitate as they seek to minimize the risks involved in terms of time, money and reputation. Product development can seem like a cryptic process that gives unpredictable results.

Products 40

Products Social Media Focus Group Sample 40

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

NOVEMBER 17, 2016

What if your company could insert itself into this routine? Gear recently spoke with Sprout Social’s Community Outreach Manager, Sarah Nagel, about how she scaled her program and identified its first participants. Your employees each have a morning ritual. Grab a cup of coffee. Scroll through Facebook’s News Feed. Respond to emails.

Survey 60

Survey Education How To Hotels 60

Convince & Convert

APRIL 7, 2015

This is the concept behind Jay’s book Youtility , and I believe it can be easily translated to help revolutionize the way the Internal Communication function achieves their goals. Communicating in the Age of Information Overload. Internal Communicators face a similar information challenge inside of an organization.

How To 60

How To Yammer Metrics Statistics 60

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Unported License. Unported License. Social Media Ne.

Social Media 62

Social Media Social CRM Reputation Widget 62

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Also, for those with bigger pockets, don't forget there are plenty of Social Media Monitoring software companies out there who will help show that you can measure everything you do. Unported License. Unported License.

Social Media 93

Social Media How To ROI Reputation 93

Convince & Convert

DECEMBER 7, 2023

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. Let’s dive into the 7 benefits of marketing diversity to amplify your brand’s trustworthiness and reputation. The answer lies in marketing diversity.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Webbiquity SMM

MARCH 29, 2022

Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. Getting called out for errors can damage your reputation on the platform.

Brands 204

Brands NoFollow Marketing How To 204

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Social Media 120

Social Media Content Analysis Sports 120

Firebelly

JANUARY 23, 2012

Today is the 3rd annual Community Manager Appreciation Day ! A Worldwide Salute to Community Managers. By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge.

Communities 176

Communities Press Release Focus Group Survey 176

Sprout Social

JULY 6, 2023

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. Track conversations around your brand Social is like a 24/7 focus group. How does analyzing social media data work?

Data 133

Data Social Media Metrics Analytics 133

Sprout Social

AUGUST 21, 2023

Especially when a single negative review can bulldoze your reputation , sales and everything you’ve worked so hard to build. By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation. As a business, managing Google reviews is a big deal.

Review 85

Review Google Brands Sentiment 85

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. First, I would use it for continuous monitoring to spot corporate reputation issues, customer care problems, emerging social trends, and new vocabulary.

Research 40

Research Social Media Nielsen Microsoft 40

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Sprout Social

JANUARY 20, 2021

Market research helps companies to: Understand and build B2B buyer personas. Getting recommendations from people in similar companies, roles and industries naturally sparks buyers’ confidence and interest in a product or service. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 114

B2B Research Sentiment Marketing 114

Writtent Blog

OCTOBER 1, 2013

Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign.

Advertising 96

Advertising Content Marketing Press Release 96

Buffer Social

JULY 25, 2019

And it’s data about the most important people in your company’s world: the customers and the audience. At the end of the day, this group of people will drive results and progress for your brand. Steve Jobs had a reputation for taking customer research with a grain of salt. Here’s why. Over to you.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Bill Hartzer

APRIL 27, 2010

There are many psychological reasons customers brand themselves with tattoos of the companies they love: 1. Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. You only “get the message” if you’re part of that group.

Brands 157

Brands Loyalty Badge Apple 157

Sprout Social

FEBRUARY 8, 2023

That trust encourages customers to return and spread the word, bolstering your brand reputation. Align to company goals Monthly performance reports keep marketing goals top of mind, but what about sales and service goals? These sources might include surveys, questionnaires, analytics tools, focus groups, CRM data.

Strategy 84

Strategy Marketing Loyalty Collaboration 84

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine.

Social Media 120

Social Media Strategy Mobile Consultant 120