Hootsuite

OCTOBER 11, 2022

It can happen when an account posts sensitive content or enters a gray area of the platform’s Community Guidelines. Instagram references this power in their Community Guidelines: “Overstepping these boundaries may result in deleted content, disabled accounts, or other restrictions. ”. Don’t violate the community guidelines.

Instagram 117

Instagram Guidelines Hashtag HootSuite 117

Sprout Social

FEBRUARY 29, 2024

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Likeable

MARCH 31, 2021

It’s a very important (yet, as mentioned above, underutilized) part of audience research, giving brands the opportunity to track, analyze, and take action to respond to relevant conversations happening on social media—even when the company is not specifically tagged or mentioned. Competitive Analysis.

Strategy 106

Strategy Brands Influencer Analysis 106

Hootsuite

SEPTEMBER 14, 2023

Durex was one of the first companies to use social media intelligence to identify the needs of the LGBTQIA+ community — a market they had previously largely overlooked. With the insights they gathered, they were able to create more inclusive and targeted campaigns and boost sentiment among the LGBTQIA+ community from 10% up to 44%.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 95

Communities Social Media Management HootSuite Skills 95

Sprout Social

AUGUST 22, 2022

YouTube’s powerful search capabilities have made it the world’s second-largest search engine —of course, having Google as your parent company never hurts. Let’s go through a few of the search features that can help you reach your audience, know your competitors and manage your community. Search YouTube comments. Hashtag searches.

YouTube 73

YouTube Features Engagement Hashtag 73

Writtent Blog

OCTOBER 28, 2013

While the lines between personal and business blogging have become increasingly blurred in recent years as companies leverage independant content creators’ audiences for brand sponsorships, there’s still plenty to learn. image credit: Luna Metrics. Your Competitors’ FAQs.

Meme 93

Meme Reddit FAQ Conference 93

Hootsuite

OCTOBER 31, 2022

You can publicly share sticker replies as new Stories, which is perfect for Q&As or FAQs. As a company, B Corporation is all about values. By asking their audience to suggest individuals doing great work, they bridge the gap between their corporate purpose and values and the community at large. Create an Instagram Story.

Questions 29

Questions Instagram FAQ Marketing 29

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Followers per tweet.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 137

Social Media Strategy Social CRM Consultant 137

Kikolani

SEPTEMBER 19, 2012

We want to be great writers, be great artists, take amazing photographs and build an engaging community. A FAQ to reference. Do you know that the company has a good track record for protecting your privacy and the privacy of the information that they store? So how can we be sure if the cloud’s right for us?

Privacy 130

Privacy Exercises Data WordPress 130

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. These are exciting times at Bulb HQ!

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Why ignore it? Leaders may believe that if they don’t play, they cannot lose.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. You’re done with the success metrics conversation. Number of Twitter followers.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Each of these strategies requires different tactics, resources and success metrics. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post?

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Should companies treat customers differently?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice. Because it’s a candy company?

Reputation 106

Reputation Strategy Brands HootSuite 106

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them. Adding a Twitter field to your contact records is only a start.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Hootsuite

APRIL 11, 2023

In order for this analysis to be a true SWOT, you need to look at more than your own metrics. Your metrics, business goals, and ROI are a good place to start, but remember that a social media SWOT analysis also considers external factors. Start by gathering your own metrics through social media analytics tools.

Analysis 105

Analysis Social Media HootSuite Tips 105

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? There is of course relentless chatter about social media ROI and success metrics.

Social Media 116

Social Media Strategy Consultant ROI 116

Sprout Social

SEPTEMBER 25, 2023

And you can’t achieve a company-wide customer service goal when every customer-facing team is running at different objectives. That’s why it’s so important to begin this process by establishing a shared vision for your company’s customer service approach. Metrics : How are you measuring the quality of these interactions?

Strategy 115

Strategy How To Team Reputation 115

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Your company needs to be part of that conversation.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Later

JUNE 27, 2019

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Both in terms of marketing goals, and physical results. . View this post on Instagram.

Small Business 56

Small Business Influencer Template Templates 56

Hootsuite

AUGUST 14, 2023

Buffer offers some valuable analytics and reporting features: users can track the performance of their posts, analyze engagement metrics, and make data-driven decisions for their social media strategies. The analytics dashboard is a popular feature: find in-depth metrics and reporting on various aspects of Instagram and Facebook performance.

HootSuite 67

HootSuite Social Media Management Price Hashtag 67

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

SEO 115

SEO Social Media Consultant Social CRM 115

Sprout Social

AUGUST 15, 2022

TikTok’s thriving community of content creators makes it an excellent channel for collaborating with influential people with highly engaged communities. Locate creators based on business goals, budget and industry, and find comprehensive performance and audience metrics for data-driven decision-making. Try affiliate marketing.

Strategy 112

Strategy Affiliate marketing How To Collaboration 112

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. This is a problem that many B2B brands and SaaS companies face. Branding is everything when there are dozens of companies offering near-identical services like yourself. An FAQ page.

Social Media 118

Social Media How To Press Release Sentiment 118

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 145

Brands Content Social Media Consultant 145

Hootsuite

SEPTEMBER 16, 2022

It’s a good way to connect with engaged communities where they already talk about your niche. Learn more about social media reporting: Key social media metrics to track. Learn more about social media automation: Social media automation FAQs. Customer service metrics to track. How to create a social media report.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. is my vote.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122