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Make A Mobile Marketing Impact

Twist Image

While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.),

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

This tool offers account security for a wide range of government agencies: candidates, elected officials, federal and state departments, and party committees in the US, including their staff. Think Mobile First. Facebook offers a full suite of tools to help agencies make the most of their presence on the platform. Facebook Protect.

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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica. Matching consumer’s behavior on mobile can positively impact campaign results.

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Tips for Your Business from Social Media Day Conference

yMarketingMatters

I am honored to have been such an intrinsic part of organizing this Conference together with other members of the (small kickass) MRCC social media committee. Mobile Responsiveness for EVERYTHING! With Google Search and mobile usage growing exponentially, people are searching for information 24/7, mostly on mobile.

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The YouTube Olympics: Viewers Tuned In To 231 Million Video Streams

The Realtime Report

For videos viewed through NBC’s native apps, an impressive 37% of views came from mobile devices. Olympic Committee YouTube Channel shared behind the scenes video with more than 6.75 Were you watching the Olympics on television, YouTube, or checking results via mobile app?

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How Public Safety Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

This tool offers account security for a wide range of government agencies: candidates, elected officials, federal and state departments, and party committees in the US, including their staff. Think Mobile First. Facebook offers a full suite of tools to help agencies make the most of their presence on the platform. Facebook Protect.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

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