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8 Steps to Success with Manufacturing Marketing

Oktopost

Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Why do manufacturing companies need digital marketing? Why should you suddenly start spending time, money, and effort in digital marketing for your manufacturing company? What about manufacturing?!”

B2B 136
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Vote for Your Favorites in the B2B Twitterer of the Year Awards

Webbiquity SMM

The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog. Tweet This!

B2B 161
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HR Scams Are All Over Social—How to Make Sure That Job Offer’s Real

Hootsuite

Companies like Shopify , Google , and Amazon have all been targeted, and unfortunately, Hootsuite isn’t immune either. Given that this is no longer an option in many cases, do your research before proceeding—not only on the company, but the recruiter as well. Not sure what you should be looking for? Read on to find out.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

I was fortunate to make some connections with venues that offered to host us for little to no charge (a coworking space that let us use the facility on nights they didn’t have other bookings, a tech company that opened their office to community events). We created a Google Form to collect nominations.

Brands 82
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5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team.

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B2B Social Media Gets Intimate

Social Media Marketing

Strategic planning, competitive analysis and product development are just a few activities most companies prefer to keep confidential. You start the process by searching Google and asking your online social network for recommendations. The early stage of most sales cycles is equally mundane. Private means private.

B2B 148
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Podcast – FAAA – Financial Advice and Artificial Intelligence

Laurel Papworth

00:02:33.590] – Laurel Papworth But I think given today, and this has only happened since the weekend, but there’s been a break in all the major companies providing responsible AI directions. So Microsoft and Apple folded their responsible AI ethics committees.

Course 52