8 Google Analytics Tricks For Marketers
The Realtime Report
FEBRUARY 4, 2017
8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The best part is that it’s very easy to setup campaigns via Google’s URL Builder tool.
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. Today I’m going to reveal how the huge diversity we perceive in Google search results is once again a few large corporations controlling what we assume to be choice.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. Introducing Google News Lab. By Gini Dietrich.
50 Tips to Make Your Company’s Blog Rock
AUGUST 20, 2012
This blog post idea was shamelessly stolen from Jeff Bullas and “ 30 Tips To Make Your Company’s Blog Rock.” 50 Tips to Make Your Company’s Blog Rock. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content.
Infographic on Amazing Google Facts
JANUARY 14, 2014
If you saw The Internship starring Vince Vaughn and Owen Wilson, you would have learned a couple of amazing facts about Google. A lot of Googlers were happy to see that reference to their company on the movie. There are tons of more amazing facts about Google.
Instagram, LinkedIn, and Google+ News
APRIL 12, 2012
And yesterday, Google+ launched a new design that looks scarily similar to Facebook. Targeted updates allow companies to segment their followers, just like you can do both on Facebook and Google+. Now you can create lists by industry, job function, company size, and geography.
10 Social Lessons for B2B Companies
JULY 20, 2016
Here are ten social lessons for forward-thinking B2B companies. Every company and audience is unique. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?
Building Trust Behind a Company’s Social Media Account
MAY 23, 2012
We never really think about who is behind the social media accounts of our favorite companies. Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. Today’s guest post is written by Mat Powers. .
5 Top Social Media Professionals on Google+
MAY 30, 2012
There’s been a lot of noise about Google+. Personally I’ve got a love/hate relationship with Google+. Heck, even for this article many of us are confused about the name itself, is it G+, Google Plus, Google + or Google+??? Google+. Google+.
Google to Start Showing Company Logos in Search Results?
MAY 1, 2013
Based on what I am seeing using the Google Rich Snippets Tool , it looks like Google is going to be soon showing your company logo in the search results, just like they’re currently doing with Google Authorship.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+?
Differences Between Facebook and Google+
MAY 30, 2012
Google+ provides easier access to options for sharing information than Facebook does. Google+ Circles allows its users to select which of their friends they want to share certain things (such as a photo or post) with, while not allowing the others to see them. Image Credit: Fortune.
Google Analytics for Beginners
JULY 25, 2011
Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Advantages of using Google Analytics. Google Analytics is a free service.
How (and Why) to Map Your Company’s Digital Landscape
MARCH 30, 2012
With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e.
SEO Strategies: Optimisation Ideas for Your Google+ Page
MARCH 23, 2012
Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. And, right now, Google+ is one of the dominating social networking sites.
The New Model: How Google+ “Gets” Content
Techipedia: Tamar Weinberg
MAY 15, 2012
The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This may come as a surprise, since Google+ isn’t as popular as was first expected. Even in Google News, profile-based links appear.
Breaking Up Google
JANUARY 27, 2014
It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. Google takes these actions to drive revenue for its advertising products. In doing so, Google pushes the boundaries of fair data use.
Do You Use Google +?
JUNE 21, 2013
Oh Google+. Google+ is the social network brought to you by arguably the biggest Internet conglomerate of all time. When this brainchild of the Google brand was announced, many people thought it would be so successful that it could edge Facebook out of the social media market.
Are Google+ Business Pages Replacing Facebook Pages?
JANUARY 19, 2012
I speak a lot about Google+ as a tool for business. In fact I’ve just written a book called “ Google+ for Business Tweet ” and I’m presenting a second Focus.com Roundtable in February. Needless to say, Google profiles are a huge resource for business.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.
TopSEOs.com Banned In Google
OCTOBER 8, 2014
TopSEOs.com, a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google. Companies looking to hire an SEO firm would look at the list, thinking that those ranked number one on the list were truly the TOP SEOs in the industry.
Google+ and World Domination
JULY 5, 2011
If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. Which of course means you’ve got to have a Google profile. What if you did get into Google+ already?
Google Knol Is Dead
Small Business Mavericks
NOVEMBER 30, 2011
Google has finally decided to kill its Knol pages. It’s been 3 1/2 years since Google opened up its Knol pages to the public. My suspicion is the service isn’t as popular as Google initially thought it would be so they are either selling it or making some kind of deal with the new owners/developers to keep the product going under a new name. The Google Knol home page links to a company called Annotum , which will be the new name of Knol pages starting in May 2012.
Media companies and losing talent
The Way of the Web
JANUARY 1, 2012
And related to that was Neil Perkin, with a typically insightful post asking ‘Why big companies get rid of talented people?’ To quote: Despite talking a good game, many large organisations remain relatively poor at moving talent around the company.
The Future of Google+: Social Network or Search Enhancer?
NOVEMBER 15, 2011
I’ve been thinking a lot about Google+ since they launched their business pages last week. Google+ announced at 1 p.m. Google has paid brands (both company and personal) to jump to Plus and bring their networks with them.
Google Removed Carousel from Google Search Results
DECEMBER 12, 2014
Google has removed the Google Carousel from the search results. This has been phased out, and there is no Google Carousel anymore for any of the local searches. Google removed carousel. Does this mean that the Google Carousel failed? Google Search Engines
Why Google is Really Pushing HTTPs
NOVEMBER 30, 2015
After all, Google has publicly stated that their search engine crawler, called Googlebot, is going to be supporting HTTP/2 soon. As you might recall, I moved this website to HTTPs a few days after Google announced that HTTPs is a search engine ranking factor. Google Search Engines
Are YOU a Social Asset to Your Company? Are Your Employees?
Stay N' Alive
SEPTEMBER 24, 2013
One of the things I talk about in Google+ Marketing For Dummies is the importance of getting your employees and brand loyalists involved in social media. Let''s take Google Authorship as an example. Google is making it clear that it''s not about keywords any more.
Google: The search party is not over
AUGUST 20, 2010
[This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. Copeland states that investors are nervous as to where Google's revenue growth will come from. What are Google's problems you ask?
How to Increase Your Content Visibility in Google Knowledge Graph
Convince & Convert
APRIL 15, 2016
The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help. What Is Google Knowledge Graph? Optimize Your Google Local Business Page.
Looking Back on the Year of the Panda: Google Algorithm Changes
Techipedia: Tamar Weinberg
DECEMBER 27, 2011
This last year Google brought a large number of algorithm changes to the table. In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011.
Nonplussed By Google Plus
JANUARY 22, 2012
Google keeps fiddling around with the Internet, and (to no one’s surprise) they’ve done it again. Their latest change – Google Search Plus Your World – could be the most disruptive ever. As long as Google is calling the shots (Bing who?),
Does Google Deserve More Credit?
OCTOBER 30, 2012
Sometimes I think Google deserves more credit. This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. Rather, more admiration for the company’s overall approach and success online in recent years. Google+.
The 23 Best Free Google Chrome Extensions for Digital Marketers
MARCH 30, 2017
Google Review Count: 332. Displays LinkedIn profile and other information about your contacts right inside your Gmail inbox: profile picture, current location (if known), job role and company. Google Review Count: 319. Google Review Count: 245. 12) Google Voice.
A Review of Google Social Media Tools
OCTOBER 30, 2013
Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel. Still, those same critics cannot blame the Mountain View-based search giant for not trying and, actually, may be shortchanging the company’s actual efforts.
Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies
JANUARY 2, 2013
Companies need to have procedures for terminating employees who manage company social media accounts. . I don’t imagine most companies have a contingency plan for social media accounts when terminating the social media manager. Google+.
The Real Reason Google Removed Google Authorship Photos From Search Results
JULY 11, 2014
We all want to know the real reason why Google removed Google Authorship Photos from the search results, right? I wrote in my post about Google removing Google Authorship photos that John Mueller from Google responded with a reason. ” Google Search Engines
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
JUNE 21, 2014
The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Google+. Chobani uses hashtags created by the community, not the company.
Google Targets ‘Scraped’ Content and ‘Content Farms’
MARCH 5, 2011
In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users.