8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The best part is that it’s very easy to setup campaigns via Google’s URL Builder tool.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. Today I’m going to reveal how the huge diversity we perceive in Google search results is once again a few large corporations controlling what we assume to be choice.

Trending Sources

Infographic on Amazing Google Facts

Idaconcpts

If you saw The Internship starring Vince Vaughn and Owen Wilson, you would have learned a couple of amazing facts about Google. A lot of Googlers were happy to see that reference to their company on the movie. There are tons of more amazing facts about Google.

How Google+ Could Affect SEO

Idaconcpts

Google HQ is constantly looking for ways to improve the quality of searches. The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine. Here is a discussion of how Google+ could affect SEO.

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Google. Connect with Fast Company. My Yahoo Google Stumble Upon. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Question suggested by Fast Company staff.

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+?

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Differences Between Facebook and Google+

Idaconcpts

Google+ provides easier access to options for sharing information than Facebook does. Google+ Circles allows its users to select which of their friends they want to share certain things (such as a photo or post) with, while not allowing the others to see them. Image Credit: Fortune.

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. Every company and audience is unique. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e.

Google Analytics for Beginners

Idaconcpts

Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Advantages of using Google Analytics. Google Analytics is a free service.

The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This may come as a surprise, since Google+ isn’t as popular as was first expected. Even in Google News, profile-based links appear.

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Breaking Up Google

Geoff Livingston

It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. Google takes these actions to drive revenue for its advertising products. In doing so, Google pushes the boundaries of fair data use.

Are Google+ Business Pages Replacing Facebook Pages?

Janet Fouts

I speak a lot about Google+ as a tool for business. In fact I’ve just written a book called “ Google+ for Business Tweet ” and I’m presenting a second Focus.com Roundtable in February. Needless to say, Google profiles are a huge resource for business.

Do You Use Google +?

Unspoken

Oh Google+. Google+ is the social network brought to you by arguably the biggest Internet conglomerate of all time. When this brainchild of the Google brand was announced, many people thought it would be so successful that it could edge Facebook out of the social media market.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.

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Google+ and World Domination

Janet Fouts

If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. Which of course means you’ve got to have a Google profile. What if you did get into Google+ already?

Google Knol Is Dead

Small Business Mavericks

Google has finally decided to kill its Knol pages. It’s been 3 1/2 years since Google opened up its Knol pages to the public. My suspicion is the service isn’t as popular as Google initially thought it would be so they are either selling it or making some kind of deal with the new owners/developers to keep the product going under a new name. The Google Knol home page links to a company called Annotum , which will be the new name of Knol pages starting in May 2012.

Media companies and losing talent

The Way of the Web

And related to that was Neil Perkin, with a typically insightful post asking ‘Why big companies get rid of talented people?’ To quote: Despite talking a good game, many large organisations remain relatively poor at moving talent around the company.

TopSEOs.com Banned In Google

Bill Hartzer

TopSEOs.com, a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google. Companies looking to hire an SEO firm would look at the list, thinking that those ranked number one on the list were truly the TOP SEOs in the industry.

Google Removed Carousel from Google Search Results

Bill Hartzer

Google has removed the Google Carousel from the search results. This has been phased out, and there is no Google Carousel anymore for any of the local searches. Google removed carousel. Does this mean that the Google Carousel failed? Google Search Engines

Are YOU a Social Asset to Your Company? Are Your Employees?

Stay N' Alive

One of the things I talk about in Google+ Marketing For Dummies is the importance of getting your employees and brand loyalists involved in social media. Let''s take Google Authorship as an example. Google is making it clear that it''s not about keywords any more.

Google: The search party is not over

Idaconcpts

[This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. Copeland states that investors are nervous as to where Google's revenue growth will come from. What are Google's problems you ask?

Why Google is Really Pushing HTTPs

Bill Hartzer

After all, Google has publicly stated that their search engine crawler, called Googlebot, is going to be supporting HTTP/2 soon. As you might recall, I moved this website to HTTPs a few days after Google announced that HTTPs is a search engine ranking factor. Google Search Engines

SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. And, right now, Google+ is one of the dominating social networking sites.

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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This last year Google brought a large number of algorithm changes to the table. In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011.

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Nonplussed By Google Plus

Firebelly

Google keeps fiddling around with the Internet, and (to no one’s surprise) they’ve done it again. Their latest change – Google Search Plus Your World – could be the most disruptive ever. As long as Google is calling the shots (Bing who?),

How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help. What Is Google Knowledge Graph? Optimize Your Google Local Business Page.

Does Google Deserve More Credit?

Geoff Livingston

Sometimes I think Google deserves more credit. This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. Rather, more admiration for the company’s overall approach and success online in recent years. Google+.

A Review of Google Social Media Tools

Idaconcpts

Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel. Still, those same critics cannot blame the Mountain View-based search giant for not trying and, actually, may be shortchanging the company’s actual efforts.

Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies

SocialFish

Companies need to have procedures for terminating employees who manage company social media accounts. . I don’t imagine most companies have a contingency plan for social media accounts when terminating the social media manager. Google+.

Google Targets ‘Scraped’ Content and ‘Content Farms’

Idaconcpts

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users.

The Real Reason Google Removed Google Authorship Photos From Search Results

Bill Hartzer

We all want to know the real reason why Google removed Google Authorship Photos from the search results, right? I wrote in my post about Google removing Google Authorship photos that John Mueller from Google responded with a reason. ” Google Search Engines

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

Pamorama

The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Google+. Chobani uses hashtags created by the community, not the company.

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Google News Optimization Tips

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it.

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On The Death Of Google Reader

Waxing UnLyrical

Google recently announced it is killing off several of its services, which it does from time to time. Really, that’s what any good company does; cut the dead weight. This time though, Google cut services for a tool that isn’t just “popular.”

Should you start a Google+ page for your business?

Janet Fouts

A page doesn’t get notifications by email, text or in the Google+ bar, so it’s hard to keep on top of your discussions. Unless you’re a big brand with Google Direct Connect you don’t own the page name. If that person leaves the company they still “own” the page. Currently few social media management tools offer Google+ support, though Hootsuite will be soon. So why do all the big brands have Google+ pages then?

25 Google Plus Resources, Articles, and Reviews to Help You Get Started

Pamorama

Google+ (or is it “Google Plus&# ?), Google’s answer to Facebook has been in the works for a year and has been delayed several times due to disagreements about its design, purpose, and execution. Facebook’s threat to Google’s domination of the Web was a wake-up call that ignited the development of the new social platform. and Canada , the network’s exponential growth frightened Google’s leadership into taking action.

How Much Does Google Know About You?

Idaconcpts

With anti-trust probes and most people thinking the company knows too much about us already, it seems that Google’s motto of “Do no evil” is a bit hypocritical. It’s not that Google’s intentions are necessarily evil, but the perception is that they are.

Social Media Lessons from America’s Biggest Company

Convince & Convert

Such a large company presents many opportunities for engagement – at the global, national, regional, and local levels – but those layers come along with many complications. Tweetable Moments No one will give a standing ovation for all the things that you do right.

The Future Of Google

Twist Image

Do you think that Google is a one trick pony? I don't (and I blogged about it back in 2009: Google's Next Step Is Not Search ). I'm a massive fan and brand evangelist of Google. Search is just getting started (and, it's still early days for Google). google.