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The Facebook Ads Metrics That Matter

Jon Loomer

Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. You can customize your columns in Ads Manager to include the metrics you care about most. I currently have 30 metrics in this setup.

Metrics 212
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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. Following is a list of 15 content marketing metrics that you should measure: 1. Since this metric is measured using a viewer’s unique IP address, no duplicates are counted.

Metrics 191
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Breaking down B2C vs. B2B social media metrics and why it matters

Oktopost

Are you measuring the right B2B social media metrics? B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people. In contrast, B2C social media management platforms commonly prioritize metrics emphasizing consumer engagement and brand sentiment.

B2B 62
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8 Influencer Marketing Metrics To Pay Attention To In 2024

Keyhole.co

As a result, the influencer marketing metrics you track will play a crucial role in your business success. But with so many metrics available, knowing which ones matter most can be challenging. Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Let’s get started!

Metrics 52
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Mastering Social Listening Metrics & KPIs: A Comprehensive Guide For Digital Success

Keyhole.co

Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach. In this article, we share six helpful steps to help you master social listening metrics and KPIs. Clarify your objectives to guide your metrics selection.

Metrics 52
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. How to find Facebook video metrics.

Metrics 131
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YouTube Analytics: 21 Metrics That You Should Track

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. By understanding how to get the most out of each and every YouTube metric, you’ll learn how to build your brand, get more engagement, and ultimately make better videos.

Metrics 98