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5 Examples of How AI Chatbots Can Boost Your Marketing Power

Social Media Strategies Summit

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. As marketers, it is vital that we bridge this gap.

Examples 185
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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app. Devices: Android, iOS devices, desktop and other mobile devices.

Hotels 113
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

In the realm of marketing, learning is the name of the game no matter what your goal is. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1. Rise of the social photobooth and video jukebox.

Content 253
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

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How to Use Instagram Search & Explore to Boost Your Instagram Marketing

Buffer Social

engagements such as Likes, comments, and shares). Here’re a couple of tips for creating content that could become a top post: Use high-resolution photos: We noticed that high-resolution photos on Instagram tend to get more Likes and comments. Commenting on it. Leaving short, generic comments (e.g. Re-posting it.

Instagram 109
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Creating an online review management strategy

Sprout Social

From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. In turn, they can inform your brand messaging and marketing strategies. They’re necessary to maintain a brand’s image, which directly affects sales.

Review 102
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The 11 Best Free Email Marketing Tools

Sprout Social

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. Besides, they’re more similar than you might think.

Tools 111