Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. IT projects.

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Social Media Strategy Consultant ROI 116

Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. How are you integrating social media into other programs? Thanks for the awesome comment. Great post, as usual.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Just leave a comment below about who influenced you and why and you could win.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. You of course want to be responsive to your customers in social media, but disproportionately so? But, if they tweet your brand, they expect you to answer in seconds. Im Jay Baer.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Is this the future of agencies? Being both participant and observer? What do you think of this approach?

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. effective social media campaigns that left no question of their effectiveness. What’s the Point?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. What other social media fallacies do you have? Bravo, man.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. Santosh460 hh Social media marketing agency Awesome Post!

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. But those differences are at the tactics layer, not the strategy layer.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 21, 2010

includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. friends!) – Posted using Chat Catcher [link] BGJayJay (Jason Amunwa) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Put it on YouTube of course. Improve and Expand Now that your content is posted to your various social outposts, invite your current customers to make it better. Invite current customers to comment on your answers.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. Unfortunately, they've never acknowledged, commented, tweeted, or called. That certainly was not my intention.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Then of course, start trying to score higher on that keyword.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. The impacts and effects of social media are too broad for that.

Social Media 130

Social Media B2B Company Consultant 130

Hootsuite

SEPTEMBER 16, 2022

Social media analytics tools. Social media analytics tools are solutions that give marketers the ability to track, analyze, and understand the performance of social posts and campaigns. All social networks offer basic native analytics tools. Specialized social analytics tools allow you to see the bigger picture.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

APRIL 15, 2010

Your feedback, comments, and support are what keep me doing this. Of course, content alone is not the answer. photo by AMagill ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Why You Should Use a Content Rationale Report Why D.I.S. Of course you are dead on (how could I think differently).

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

AUGUST 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 11 Whys I’m a Social Media Addict Is Starbucks the Most Dangerous Competitor to Facebook? It means a lot to me that you took the time to comment, especially on this post.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 160

Questions Social Media Consultant Education 160

The Realtime Report

DECEMBER 10, 2012

A new study by CRM analyst Ashley Verrill revealed that many of these tweets go unanswered — over the course of 4 weeks, brands responded to only 14% of the tweets sent. The “Social Customer Service Race” Study. The questions fell into 5 categories: Urgent, or I need help right this second.

Brands 193

Brands Twitter Study Social CRM 193

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Check out these 5 ways: [link] #contentmarketing [link] Jim Meyer, GM/VP Of course. Helpfulness = great marketing success. Im Jay Baer.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. And that’s how I pick the right social media monitoring tool for the job. Leave your additions, and any questions, in the comments! And of course thanks for including Radian6. What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail 14 Things I Think I Think About Social Media Co-op SEO and the Future of Websites [link] Amy Spreeman This is a terrific resource.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Your problem isn’t social media negativity.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Kathy – I love you already just for that comment. It will be a must-read) We Want You!

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

JULY 13, 2010

Instead of starting a blog, start a commenting presence: A number of agencies are putting out mediocre blogs, just so they can say they have one. Why not try spending time commenting in your targets’ community blogs? Pholden Great post but of course I knew it would be! and of course, other industries to seize the moment.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. I do hope you’ll download it and come back and tell us what you think in the comments. So importance for socialCRM is huge, as it helps tie together the loose ends.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1. Why is this?

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. Tying Together Social Media and Corporate Social Responsibility Do You “Like&# How I Look In These Jeans?

Social Media 119

Social Media Strategy Survey Social CRM 119

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

SEPTEMBER 15, 2010

Finding and sharing them is the first step toward social media success. Please leave a comment and let’s see what great programs are under way among Convince & Convert readers. SuzanneVara [link] How To Win the Social Game: Be Remarkable, and Remark-able | SocialSkillz.com [.] Amanda Good comment Simon.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. I’ve seen my average number of comments increase since I moved to Disqus. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167