BeingOptimist

OCTOBER 18, 2023

In the ever-evolving world of digital marketing, the fear of Google penalty, mainly due to ‘Bad backlinks,’ looms large. This article will explore six effective strategies to protect your website from Google penalties associated with Bad links , ensuring your online presence remains solid and stable.

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Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Social Media Tips HootSuite Marketing 121

Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. Collaboration tools for teams. Collaboration tools. Social inbox for monitoring your mentions and engaging. Monitoring/ social media listening.

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Social Media Tools Marketing Collaboration 217

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

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Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? What are KOLs? Let us count the ways: 1.

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How To Marketing Collaboration Influencer 106

Firebelly

JANUARY 22, 2012

Google keeps fiddling around with the Internet, and (to no one’s surprise) they’ve done it again. Their latest change – Google Search Plus Your World – could be the most disruptive ever. As long as Google is calling the shots (Bing who?), Google+ pages and profiles are favored in the search results.

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Google Collaboration SEO Compete 185

Social Media Strategies Summit

NOVEMBER 30, 2022

Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Enter brand storytelling. million followers on Instagram and 2.7

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Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

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Team Tools Marketing Hubspot 88

Social Media Marketing

JANUARY 2, 2023

Use these tools to assign tasks, track progress, and collaborate with team members. Utilize video feedback and collaboration tools: Tools like Google Docs and Slack can help your team collaborate and provide feedback on video projects in real-time. This can help to increase efficiency and productivity.

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Team Products Video Tips 147

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Become a better writer.

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Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

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Stay N' Alive

SEPTEMBER 19, 2013

I''m a big fan of my friend Jeremiah Owyang''s principle of " The Collaborative Economy." The Collaborative Economy is a new phase of this principle, where instead of only sharing online, close friends, family, and some times strangers are now using online tools to find ways to share in real life.

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Collaboration Real Estate News B2B 102

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

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Industry News Google Brands 52

Bill Hartzer

OCTOBER 4, 2023

In a strategic, multi-year collaboration, Genius Monkey is joining forces with StatSocial to delve deeper into the relationship between targeted audiences and their interest affinities. ” Champ added, “Furthermore, Google Analytics’ persona and demographic data is often less than accurate.

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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Social Media HootSuite Guidelines Marketing 92

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

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Metrics Influencer Sentiment ROI 52

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

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Marketing How To Software Team 125

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . LinkedIn Marketing Tip #1: Share Customer Success Stories and Testimonials .

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LinkedIn Brands Marketing Airlines 100

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

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Training Course Resources Social Media 118

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Create Omnichannel Marketing Campaigns.

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Influencer Brands Policies Privacy 288

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Collaboration features If you’re part of a team, you will need a tool that has collaboration features. It’s a great collaboration platform, one you can use with your teammates and clients alike. Try Hootsuite for free.

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Social Media Tools HootSuite Tweetdeck 88

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

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Metrics Content Marketing ROI 191

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

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ROI Influencer Marketing Campaign 52

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Google's first organic search alone gets 32.5%

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Types Marketing SEO Affiliate marketing 90

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Metrics Influencer Campaign CPA 52

Sprout Social

NOVEMBER 3, 2022

It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. They’re most useful for customer care and marketing, but we’re seeing other departments start to post in an official capacity as well. We all know Google has the answers to any questions we might have.

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Marketing Team Social Media Skills 113

Mindjumpers

NOVEMBER 9, 2011

Tweet On November 7 2011, Google+ launched their highly anticipated pages. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. The benefits of a Google+ presence. I guess many of these services will be integrated to a Google+ Page too.

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Google How To Badge Adwords 223

Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. Google itself confirmed that the duplicate content penalty is a myth , but that doesn’t mean it will serve your SEO effort.

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Social Media Content Marketing ROI 91

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model.

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Google Content URL SEO 193

agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. You should! Finally, click Save.

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Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

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Influencer How To Marketing Instagram 133

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Collaborate. Account Level Settings. Read and Analyze.

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Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

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Freelance Social Media

OCTOBER 1, 2009

Collaboration: This is the obvious one here, being able to work together on a document at the same time has a crazy, almost whiteboard feel to it. So far document collaboration has been the only thing I’ve looked at so I can’t really comment on how to shuffle other media like video and web widgets.

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Google Foursquare Widget Collaboration 181

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. This can help inform strategic decisions and optimize marketing efforts.

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