Hootsuite

JUNE 6, 2024

Social monitoring requires using specialized tools to gather qualitative and quantitative data. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. As a social media manager, you should get to know your niche’s main thought leaders and influencers.

HootSuite 90

HootSuite Sentiment How To Hashtag 90

Hootsuite

MAY 6, 2024

When your audience reaches out to you, your social media inbox tool ensures you see their message right away and can reply in a timely manner from one tab (without having to check multiple social platforms every day). Keep reading to learn about the different types of social inbox tools and pick the best one for your business.

Tools 82

Tools HootSuite Team Social Media 82

Social Media Strategies Summit

FEBRUARY 18, 2021

Video Will Continue to Be the Most Important Type of Content. Videos have emerged as a clear winner among all types of social media content and will continue to dominate through 2021 as well. You can convey a lot more information through a video than you could via a long text-based post or any other type of content.

Trends 193

Trends Social Media Authentication Instagram 193

Social Media Strategies Summit

DECEMBER 16, 2022

Karla Fung , Social Media Manager at UC Davis, hosted our Higher Ed Summit session and featured expert insights from: Sarah Barnes , Associate Director, Communications and Marketing, Harvey Mudd College. Lawerence Synett , Director of Social Media, University of Colorado Denver.

Social Media 130

Social Media UGC Project Collaboration 130

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Social media expertise.

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Team Social Media Social Media Management How To 134

agora pulse

FEBRUARY 11, 2021

For many users, Clubhouse is an exciting opportunity to be on the ground floor of a new social platform. Clubhouse is an app on your iOS phone or iPad that serves as a real-time audio chat platform with amazing organic conversations happening 24 hours a day. Collaborations. Connections and conversations. Collaborations.

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Collaboration Instagram Conversation Domain Name 167

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. The social media field is becoming more complex as it expands.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

APRIL 9, 2020

It drives conversations around your brand, fuels your business and informs the content you create and share. . We’ve actually found that static ads drive a higher conversion rate for direct response, which is not what we would have assumed at the beginning.”. George Mathew Senior UX Designer.

Social Media 131

Social Media Collaboration Team Organization 131

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

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Report Social Media Social Media Management Project 116

Keyhole.co

JANUARY 17, 2024

Understanding social listening At its core, social listening is a strategic approach to monitoring and analyzing digital and online conversations on different social media platforms to get useful insights into customer sentiments, trends, and discussions related to a brand, industry, or specific topics.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch. Contact for pricing.

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Tools Sentiment Hubspot Price 84

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Here are a few social media marketing training resources that will improve your skills and show your impact. Free social media marketing training and resources.

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Training Course Resources Social Media 109

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Is it as fun as that one girl on The Bold Type makes it look?

Social Media 86

Social Media Social Media Management Skills Survey 86

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. During a time where things aren’t normal, maintain some type of normalcy and positivity for your customers and fans.

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Social Media Social Media Management Issues Team 199

Sprout Social

FEBRUARY 8, 2024

The Dashboard features a directory that enables users to self-select the type of support they’d like to receive. Customers that choose Sprout’s tier 0 support offerings use our self-service help center to access platform guides, release notes and information on managing permissions and billing.

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How To FAQ Issues Software 98

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Best For: Marketers who want to increase their email list conversions.

Tools 62

Tools B2B Hubspot Analytics 62

agora pulse

NOVEMBER 10, 2020

Zoho Social. Example of Agorapulse, a social media analytics tool. Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting. Another example of a social media analytics tool. Social media channels. Social media channels.

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Analytics Social Media Tools Price 179

Oktopost

JUNE 19, 2023

Ah, lead generation – that everlasting conversation. For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? Social media is overflowing with market insights.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. To keep up, social teams must produce videos efficiently—without working to the point of burnout.

Template 90

Template Templates Social Media Video 90

agora pulse

FEBRUARY 15, 2017

Chuck Ellis, Director of Social Media and PR at Fracture, needed to address several pain points with a social media management tool, namely to: Organize social media posts contributed to by multiple team members. I typed ‘Sprout Social vs.’ into Google and let autocomplete do the rest.

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Company Social Media Management Price Metrics 124

Keyhole.co

DECEMBER 13, 2023

Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Keyhole is a Mention alternative offering end-to-end social media management packages. Their website lists tools and services categorized by department, industry, and company type.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

agora pulse

FEBRUARY 25, 2021

When asking people to do many things in order to participate, the overwhelm can become real, and chances are high they opt-out of any type of engagement at all. Start conversations, add your voice when it is appropriate, listen, learn, and share others’ content. Trying to force engagement is obvious and off-putting.

Communities 113

Communities Social Media Tips Energy 113

Keyhole.co

JULY 18, 2023

Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier. TikTok creator accounts Up until August 2021, there were two types of Creator Accounts – an Individual Creator Account and a Business Creator Account. Join the TikTok Creator Fund.

Tips 52

Tips Marketing Trends Influencer 52

Sprout Social

MAY 3, 2023

But regardless of your background or experience, there are steps you can take to communicate the value of your social strategy to your CFO and other financial peers to help protect critical marketing dollars, even in a down economy. Here are five ways to build a collaborative, trusting partnership.

ROI 89

ROI Cost B2B Organization 89

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Buffer Social

JANUARY 22, 2024

Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Keyhole.co

MARCH 11, 2024

Beyond surface-level metrics like likes and comments, focus on deeper indicators of engagement such as share of voice, conversion rates, and page visits. For example, analyzing which content types yield the highest engagement can inform your content strategy, allowing you to produce more of what your audience loves.

Template 52

Template Templates Analytics LinkedIn 52

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Collaborate on drafts before posting them.

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HootSuite Features URL Template 140

Sprout Social

JANUARY 9, 2024

This enables it to adapt to a variety of data types and datasets and extract deeper insights for far more sophisticated analysis than traditional data analytics. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 106

Analytics Sentiment Analysis Patterns 106

Sprout Social

MAY 31, 2022

Using Sprout Social, you can post photos, videos, carousels and Stories to your Instagram Business Profile. You can also cross-post to other channels, view in-depth analytics and collaborate with your team. Here’s why: Support for all post types. Social CRM. Post scheduling. Sign up for a 30-day free trial !

Instagram 123

Instagram Social CRM Hashtag Publishing 123

Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact.

Features 93

Features Brands Library Team 93

Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social. Planable is a collaboration tool for teams to plan and approve social media content. User-friendly tool.

Tools 116

Tools Strategy Video Library 116

Oktopost

MAY 23, 2023

Empowering individuals to create strong content – whether it’s your entire workforce, or just your marketing team – is a great way to boost engagement with core issues within the company, and boost collaboration. But social conversations and trends occur in cycles.

Social Media 91

Social Media Content Marketing ROI 91

Sprout Social

MARCH 19, 2020

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Every agency starts with a specific type of expertise.

Social Media 103

Social Media Strategy Case Study RFP 103

Buffer Social

OCTOBER 18, 2023

What’s great about this feature is that it means your content will appear in the feeds of your collaborators’ followers, too. The post will also be visible on all the collaborators’ profile grids, and all the engagement on the post will be shared by the accounts.  Tap ‘Done’ on the top right.

Features 113

Features Instagram How To Template 113

Sprout Social

JANUARY 18, 2022

Every day, millions of people log into their social media accounts to discuss everything and anything, from politics to culture and beyond. These conversations are more than online chit-chat. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals.

Skills 121

Skills Sentiment Team Press Release 121